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Tanzania Mobile Money Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

  • ID: 4828774
  • Report
  • Region: Tanzania
  • 87 pages
  • IMARC Group
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FEATURED COMPANIES

  • Airtel Money
  • M-Pesa
  • Tigo Pesa
  • MORE
The Tanzania mobile money market reached a transaction value of US$ 45.5 Billion in 2018. Mobile money is a payment method that allows people to receive, store and spend money using a mobile phone. It is sometimes referred as a 'mobile wallet' or by the name of a specific service platform such as M-Pesa, GCash, EcoCash, Tigo Pesa, etc. The easy and safe electronic payments make mobile money a popular alternative to bank's brick-and-mortar approaches.

Tanzania is the largest mobile money market in Africa. It has become the first country in Africa to introduce interoperability between rival mobile money services. The market has been driven by the ubiquity of mobile phones among people from all socio-economic backgrounds with extensive coverage of mobile networks and penetration of internet. According to industry reports, 64% of adults in Tanzania use mobile phones for financial transactions. Various financial services, such as microloans, mobile insurance, hospitalization covers via mobile money and the credit services offered by mobile operators, have increased the number of mobile money accounts in the region. Mobile money has also been evolved beyond simple money transfer and allows people to save, insure and borrow money as well. Moreover, banks in the country are transforming their physical footprints and customer experience which has further helped them to promote a broader awareness of various financial services. Looking forward, The publisher expects the market to reach a transaction value of US$ 216.4 Billion by 2024, growing at a CAGR of 28.7% during 2019-2024.

Report Coverage

Market Breakup by Technology

USSD
Mobile Wallets
Others
Currently, USSD holds majority of the market share in the Tanzania mobile money market.

Market Breakup by Business Model

Mobile Led Model
Bank Led Model
Currently, mobile led model holds the largest share in the Tanzania mobile money market.

Market Breakup by Transaction Type

Peer to Peer
Bill Payments
Airtime Top-ups
Others
Currently, peer to peer transaction type holds the highest share in the market.

Competitive Landscape:

The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:

M-Pesa
Tigo Pesa
Airtel Money

Key Questions Answered in This Report:

How has the Tanzania mobile money market performed so far and how will it perform in the coming years?
What is the breakup of the Tanzania mobile money market based on the technology?
What is the breakup of the Tanzania mobile money market based on the business model?
What is the breakup of the Tanzania mobile money market based on the transaction type?
What are the various stages in the value chain of the Tanzania mobile money market?
What are the key driving factors and challenges in Tanzania mobile money market?
What is the structure of the Tanzania mobile money market and who are the key players?
What is the degree of competition in the Tanzania mobile money market?
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Airtel Money
  • M-Pesa
  • Tigo Pesa
  • MORE
1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Tanzania Mobile Money Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Technology
5.4 Market Breakup by Business Model
5.5 Market Breakup by Transaction Type
5.6 Market Forecast
5.7 SWOT Analysis
5.7.1 Overview
5.7.2 Strengths
5.7.3 Weaknesses
5.7.4 Opportunities
5.7.5 Threats
5.8 Value Chain Analysis
5.9 Porters Five Forces Analysis
5.9.1 Overview
5.9.2 Bargaining Power of Buyers
5.9.3 Bargaining Power of Suppliers
5.9.4 Degree of Competition
5.9.5 Threat of New Entrants
5.9.6 Threat of Substitutes

6 Market Breakup by Technology
6.1 USSD
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Mobile Wallets
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Others
6.3.1 Market Trends
6.3.2 Market Forecast

7 Market Breakup by Business Model
7.1 Mobile Led Model
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Bank Led Model
7.2.1 Market Trends
7.2.2 Market Forecast

8 Market Breakup by Transaction Type
8.1 Peer to Peer
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Bill Payments
8.2.1 Market Trends
8.2.1 Market Forecast
8.3 Airtime Top-ups
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast

9 Regulatory Framework

10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profile of key players
10.3.1 M-Pesa
10.3.2 Tigo Pesa
10.3.3 Airtel Money
Note: Product cover images may vary from those shown
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  • M-Pesa
  • Tigo Pesa
  • Airtel Money
Note: Product cover images may vary from those shown
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