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India Prepaid Cards Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

  • ID: 4828778
  • Report
  • August 2019
  • Region: India
  • 89 pages
  • IMARC Group
1 of 3


  • Axis Bank
  • HDFC
  • ICICI Bank
  • Oxyigen
  • Reliance Money
  • Sodexo
  • MORE
The India prepaid cards market grew at a CAGR of around 40% during 2013-2018. The monetary value of prepaid card is stored in itself, so these cards do not require opening of a direct deposit or lending account with a bank. Some prepaid cards are not reloadable, i.e. gift cards, and such cards are disposed after their virtual amount is entirely used. On the other hand, reloadable prepaid cards can be replenished with funds repeatedly. Prepaid cards can be obtained online as well as from retailers including supermarkets, gas stations, office supply stores and drug stores.

A prepaid card is a convenient mode of payment, and it requires very little time or cost to get one. Prepaid cards, in addition, to be an alternative to cash, offer security and greater ease of transaction to consumers. Owing to the increasing penetration of smartphones and internet, India has witnessed significant growth in the e-commerce industry in the last decade, which has catalyzed the growth of online payments using prepaid cards. The growth has also been driven by demonetization and the government's encouragement towards cashless economy. In addition to this, increasing number of organized retailers has also contributed to the growth of the prepaid cards market in India.

This latest report provides a deep insight into the india prepaid cards market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the India prepaid cards market in any manner.

Report Coverage

Historical, Current and Future Market Trends

Market Breakup by Card Type

Closed Loop Cards
Open Loop Cards

Market Breakup by Purpose

Payroll/ Incentive Cards
Travel Cards
General Purpose Reloadable (GPR) Cards
Remittance Cards

Market Breakup by Vertical


Market Breakup by Region

West and Central India
South India
North India
East India

Competitive Landscape:

The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry.

Key Questions Answered in This Report:

How has the India prepaid cards market performed so far and how will it perform in the coming years?
What is the breakup of the India prepaid cards market based on the card type?
What is the breakup of the India prepaid cards market based on the purpose?
What is the breakup of the India prepaid cards market based on the vertical?
What is the breakup of the India prepaid cards market based on the region?
What are the various stages in the value chain of the India prepaid cards industry?
What are the key driving factors and challenges in the India prepaid cards industry?
What is the structure of the India prepaid cards industry and who are the key players?
What is the degree of competition in the India prepaid cards industry?
Note: Product cover images may vary from those shown
2 of 3


  • Axis Bank
  • HDFC
  • ICICI Bank
  • Oxyigen
  • Reliance Money
  • Sodexo
  • MORE
1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 India Prepaid Cards Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Card Type
5.4 Market Breakup by Purpose
5.5 Market Breakup by Vertical
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
5.11 Key Success and Risk Factors

6 Market Breakup by Card Type
6.1 Open Loop Cards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Closed Loop Cards
6.2.1 Market Trends
6.2.2 Market Forecast

7 Market Breakup by Purpose
7.1 Payroll/Incentive Cards
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Travel cards
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 General Purpose Reloadable (GPR) Cards
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Remittance Cards
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast

8 Market Breakup by Vertical
8.1 Corporate/Organization
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Retail
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Government
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast

9 Market Breakup by Region
9.1 West and Central India
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 South India
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 North India
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 East India
9.4.1 Market Trends
9.4.2 Market Forecast

10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Axis Bank
10.3.2 Itz Cash
10.3.3 ICICI Bank
10.3.4 SBI
10.3.5 HDFC
10.3.6 PNB
10.3.7 Yes Bank
10.3.8 Sodexo
10.3.9 EXO
10.3.10 Oxyigen
10.3.11 Hermes
10.3.12 Reliance Money
10.3.13 Western Union
Note: Product cover images may vary from those shown
3 of 3


4 of 3
  • Axis Bank
  • Itz Cash
  • ICICI Bank
  • SBI
  • HDFC
  • PNB
  • Yes Bank
  • Sodexo
  • EXO
  • Oxyigen
  • Hermes
  • Reliance Money
  • Western Union
Note: Product cover images may vary from those shown