+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Automotive AR and VR Market by Type and Application: Global Opportunity Analysis and Industry Forecast, 2018 - 2025

  • PDF Icon

    Report

  • 242 Pages
  • February 2019
  • Region: Global
  • Allied Market Research
  • ID: 4828872
Automotive AR And VR Market Overview:

The global automotive AR and VR market encompasses AR and VR type and application segment of the automotive AR and VR market. The global automotive AR and VR market is a very dynamic market and is expected to witness growth during the forecast period. The development of new and diversified technologies creates opportunities within the automotive industry. The automotive AR and VR market is analyzed and estimated in accordance with the impacts of the drivers, restraints, and opportunities. The period studied in this report is from 2018 to 2025.

The market is segmented by type of automotive AR and VR used, which includes augmented reality (AR) and virtual reality (VR). Also, based on application, the market is classified into research & development, manufacturing & supply, marketing & sales, aftersales, support functions, product. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players analyzed in the automotive AR and VR market include Continental, Microsoft, Visteon Corporation, Volkswagen, Unity, Bosch, DAQRI, HTC, Hyundai Motor, and Wayray.

Key Benefits for Automotive Ar And Vr Market:

This study presents the analytical depiction of the global automotive AR and VR market along with the current trends and future estimations to depict the imminent investment pockets.
The overall market potential is determined to understand the profitable trends to enable stakeholders gain a stronger foothold in the market.
The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
The current market is quantitatively analyzed from 2017 to 2025 to highlight the financial competency of the market.
Porter’s five forces analysis illustrates the potency of the buyers and suppliers.

Automotive AR And VR Key Market Segments:

By Type

Augmented Reality (AR)
Virtual Reality (VR)

By Application

Research & Development
Manufacturing & Supply
Marketing & Sales
Aftersales
Support Functions
Product

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Russia
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
2.2. Automotive use case grid analysis for AR and VR
2.3. Benefits of AR and VR in automotive sector
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. Porters five forces analysis
3.4. Key player positioning (2017)
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Advent of connectivity technological advancements
3.5.1.2. High need of augmented and virtual reality in automotive
3.5.1.3. Cost-efficient benefits of augmented and virtual reality based solutions
3.5.2. Restraints
3.5.2.1. Serious threats to the physical and emotional wellbeing of the end-users
3.5.2.2. High Dependence on Internet Connectivity
3.5.3. Opportunities
3.5.3.1. Formation of mixed reality (MR) from integration of AR and VR
3.5.3.2. Development of HUD system to enhance safety
CHAPTER 4: AUTOMOTIVE AR AND VR MARKET, BY TYPE
4.1. Overview
4.2. AUGMENTED REALITY
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis by country
4.3. VIRTUAL REALITY
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis by country
CHAPTER 5: AUTOMOTIVE AR AND VR MARKET, BY APPLICATION
5.1. Overview
5.2. Research & Development
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis by country
5.3. Manufacturing & Supply
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis by country
5.4. Marketing & sales
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis by country
5.5. Aftersales
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis by country
5.6. Support Functions / Training
5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis by country
5.7. Product
5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market analysis by country
CHAPTER 6: AUTOMOTIVE AR AND VR MARKET, BY REGION
6.1. Overview
6.2. North America
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by Type
6.2.3. Market size and forecast, by application
6.2.4. Market analysis by country
6.2.4.1. U.S.
6.2.4.1.1. Market size and forecast, by Type
6.2.4.1.2. Market size and forecast, by application
6.2.4.2. Canada
6.2.4.2.1. Market size and forecast, by Type
6.2.4.2.2. Market size and forecast, by application
6.2.4.3. Mexico
6.2.4.3.1. Market size and forecast, by TYPE
6.2.4.3.2. Market size and forecast, by application
6.3. Europe
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by type
6.3.3. Market size and forecast, by application
6.3.4. Market analysis by country
6.3.4.1. U.K.
6.3.4.1.1. Market size and forecast, by type
6.3.4.1.2. Market size and forecast, by application
6.3.4.2. Germany
6.3.4.2.1. Market size and forecast, by TYPE
6.3.4.2.2. Market size and forecast, by application
6.3.4.3. France
6.3.4.3.1. Market size and forecast, by TYPE
6.3.4.3.2. Market size and forecast, by application
6.3.4.4. Russia
6.3.4.4.1. Market size and forecast, by TYPE
6.3.4.4.2. Market size and forecast, by application
6.3.4.5. Rest of Europe
6.3.4.5.1. Market size and forecast, by TYPE
6.3.4.5.2. Market size and forecast, by application
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by TYPE
6.4.3. Market size and forecast, by application
6.4.4. Market analysis by country
6.4.4.1. China
6.4.4.1.1. Market size and forecast, by TYPE
6.4.4.1.2. Market size and forecast, by application
6.4.4.2. Japan
6.4.4.2.1. Market size and forecast, by TYPE
6.4.4.2.2. Market size and forecast, by application
6.4.4.3. India
6.4.4.3.1. Market size and forecast, by TYPE
6.4.4.3.2. Market size and forecast, by application
6.4.4.4. Australia
6.4.4.4.1. Market size and forecast, by TYPE
6.4.4.4.2. Market size and forecast, by application
6.4.4.5. Rest of Asia-Pacific
6.4.4.5.1. Market size and forecast, by TYPE
6.4.4.5.2. Market size and forecast, by application
6.5. LAMEA
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by TYPE
6.5.3. Market size and forecast, by application
6.5.4. Market analysis by country
6.5.4.1. Latin America
6.5.4.1.1. Market size and forecast, by TYPE
6.5.4.1.2. Market size and forecast, by application
6.5.4.2. Middle East
6.5.4.2.1. Market size and forecast, by TYPE
6.5.4.2.2. Market size and forecast, by application
6.5.4.3. Africa
6.5.4.3.1. Market size and forecast, by TYPE
6.5.4.3.2. Market size and forecast, by application
CHAPTER 7: COMPANY PROFILES
7.1. Continental AG
7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Product portfolio
7.1.5. Business performance
7.1.6. Key strategic moves and developments
7.2. DAQRI
7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Product portfolio
7.2.4. Key strategic moves and developments
7.3. HTC Corporation
7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Product portfolio
7.3.4. Business performance
7.3.5. Key strategic moves and developments
7.4. Hyundai Motor Group
7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments
7.4.4. Product portfolio
7.4.5. Business performance
7.4.6. Key strategic moves and developments
7.5. Microsoft Corporation
7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments
7.5.4. Product portfolio
7.5.5. Business performance
7.5.6. Key strategic moves and developments
7.6. Robert Bosch GmbH
7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments
7.6.4. Product portfolio
7.6.5. Business performance
7.6.6. Key strategic moves and developments
7.7. Unity Technologies ApS
7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Product portfolio
7.7.4. Key strategic moves and developments
7.8. Visteon Corporation
7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Product portfolio
7.8.5. Business performance
7.8.6. Key strategic moves and developments
7.9. Volkswagen AG
7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments
7.9.4. Product portfolio
7.9.5. Business performance
7.9.6. Key strategic moves and developments
7.10. WayRay AG
7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Product portfolio
7.10.4. Key strategic moves and developments

Executive Summary

According to this report titled,'Automotive AR and VR Market by Type and Application: Global Opportunity Analysis and Industry Forecast, 2018 - 2025,' the global automotive AR and VR market was valued at $213.0 million in 2017, and is projected to reach $673,602.2 million by 2025, registering a CAGR of 175.7% from 2018 to 2025.

At present, North America dominates the market, followed by Asia-Pacific, Europe, and LAMEA. U.S. dominated the global automotive AR and VR market in 2017, whereas Mexico is expected to grow at a significant rate in North America during the forecast period.

The advent of connectivity technological advancements primarily drive the growth of the market. In addition, high need of augmented and virtual reality in automotive and cost-effective benefits from the AR and VR based solutions are responsible for the growth of this market. However, the serious threats to the physical and emotional wellbeing of the end users and high dependence on internet connectivity are anticipated to hamper the growth of the AR and VR market. Furthermore, formation of mixed reality (MR) from integration of AR and VR and development of HUD system to enhance safety ensures emerging growth opportunities for this market.

Key Findings of the Automotive AR and VR Market:

In 2017, based on type, the augmented reality (AR) segment generated the highest revenue.
In 2017, based on application, the research & development segment was the highest revenue contributor.
In 2017, based on region, North America contributed the highest market revenue, followed by Asia-Pacific, Europe, and LAMEA.
Based on region, Asia-Pacific is anticipated to exhibit the highest CAGR during the forecast period.

The key players analyzed in this report are Continental, Microsoft, Visteon, Volkswagen, Unity, Bosch, DAQRI, HTC, Hyundai Motor, and Wayray.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

Loading
LOADING...