Packaging Seize+Adapt Concept - Wider Opportunities for a Reusable and Refillable Gable-Top Carton
Summary
"Packaging Seize+Adapt Concept - Wider Opportunities for a Reusable and Refillable Gable-Top Carton" uses the author's packaging innovation tool to take a closer look at a pack format used in France by Un Air D'Ici for its Juste Bio Green Morning cornflakes, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
This case study was compiled using the author's packaging innovation tool and takes a closer look at a reusable and refillable gable-top carton, and considers how the format could cross over into other categories.
Scope
Reasons to Buy
Summary
"Packaging Seize+Adapt Concept - Wider Opportunities for a Reusable and Refillable Gable-Top Carton" uses the author's packaging innovation tool to take a closer look at a pack format used in France by Un Air D'Ici for its Juste Bio Green Morning cornflakes, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
This case study was compiled using the author's packaging innovation tool and takes a closer look at a reusable and refillable gable-top carton, and considers how the format could cross over into other categories.
Scope
- Discusses key features and packaging benefits of Juste Bio Green Morning cornflakes' gable-top carton.
- Examines how this pack format taps into consumer trends within the author's TrendSights framework.
- Explores how this convenient pack format could be applied to other product categories.
Reasons to Buy
- Use the author's Packaging Seize+Adapt Concept series to inspire packaging innovation.
- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Table of Contents
- Executive summary
- What is Seize+Adapt?
- The packaging innovation - convenience
- How does the innovation align to TrendSights?
- Wider opportunities for a reusable/refillable gable-top carton
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Un Air D'Ici
