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Packaging Seize+Adapt Concept - Wider Opportunities for a Reusable and Refillable Gable-Top Carton

  • ID: 4829171
  • Report
  • July 2019
  • Region: Global
  • 15 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

Packaging Seize+Adapt Concept - Wider Opportunities for a Reusable and Refillable Gable-Top Carton

Summary

"Packaging Seize+Adapt Concept - Wider Opportunities for a Reusable and Refillable Gable-Top Carton" uses the author's packaging innovation tool to take a closer look at a pack format used in France by Un Air D'Ici for its Juste Bio Green Morning cornflakes, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using the author's packaging innovation tool and takes a closer look at a reusable and refillable gable-top carton, and considers how the format could cross over into other categories.

Scope
  • Discusses key features and packaging benefits of Juste Bio Green Morning cornflakes' gable-top carton.
  • Examines how this pack format taps into consumer trends within the author's TrendSights framework.
  • Explores how this convenient pack format could be applied to other product categories.
Reasons to Buy
  • Use the author's Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Executive summary
  • What is Seize+Adapt?
  • The packaging innovation - convenience
  • How does the innovation align to TrendSights?
  • Wider opportunities for a reusable/refillable gable-top carton
  • Appendix
Note: Product cover images may vary from those shown
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  • Un Air D'Ici
Note: Product cover images may vary from those shown
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