Ireland Cards and Payments: Opportunities and Risks to 2030

The ‘Ireland Cards and Payments: Opportunities and Risks to 2030' report provides detailed analysis of market trends in Ireland cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfer, direct debits and cheques during the review-period (2022-26e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2026f-30f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The ‘Ireland Cards and Payments: Opportunities and Risks to 2030' report provides top-level market analysis, information and insights into Ireland cards and payments industry, including:

• Current and forecast values for each market in Ireland cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cash, cards, credit transfer, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing Ireland cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of Ireland cards and payments industry.

Key Highlights

• Ireland’s payments market is rapidly growing, while cash usage is declining. Propelled by a substantial banked population, government initiatives promoting financial inclusion, and advancements in banking infrastructure, the adoption of payment cards is high. Introduced in October 2024, the National Payments Strategy is further supporting the shift to digital payments by strengthening anti-fraud measures and promoting the adoption of account-to-account payments via open banking.
• Debit cards are the preferred card type among Irish consumers. High adoption of debit cards is supported by a strong banked population as well as the availability of basic bank accounts. For example, major banks such as Bank of Ireland and Allied Irish Banks (AIB) offer basic bank accounts with no account maintenance fees for standard operations, as well as a debit card. The rise of digital banking services is increasing competition and convenience for consumers.
• An increasing number of Irish consumers are using their smartphones, not only to conduct everyday banking activities via mobile apps but to make payments via mobile wallets. The strongest growth in digital wallet payments comes from in-store contactless spending, which is increasingly being routed through smartphones and wearables rather than cards.

Scope

• Card market size in terms of number of cards, value and volume of transactions in Ireland along with detailed card segmentation of debit, and credit cards available in the country.
• Market sizing and analysis of major payment instruments including cash, cards, credit transfer, direct debits and cheques.
• Payment market trends and growth for both historical and forecast period
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to Ireland cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in Ireland cards and payments industry.
• Assess the competitive dynamics in Ireland cards and payments industry.
• Gain insights into marketing strategies used for various card types in Ireland.
• Gain insights into key regulations governing the Ireland cards and payments industry.