+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bulgaria

  • PDF Icon

    Report

  • 27 Pages
  • June 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 4829462

Recent years have seen vaping become very popular and fashionable among the Bulgarian population, with many people who were previously smoking cigarettes or fine cut tobacco having migrated to vaping. This positive trend can be attributed mainly to powerful marketing campaigns that have presented vaping as a potentially more glamorous and stylish alternative to smoking, with some brands having engaged celebrities and social media influencers to promote these ideas.

The analyst's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents


SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO
IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vaping emerges as the trendiest form of tobacco use among the image-conscious
  • Smokeless tobacco benefits from strong distribution power of leading tobacco players
  • British American Tobacco re-enters heated tobacco with the launch of Glo Hyper
PROSPECTS AND OPPORTUNITIES
  • New excise duty on e-liquids to drive unit prices upwards during the forecast period
  • Heated tobacco price war to make products more appealing to mainstream consumers
  • Experience and indulgence to drive demand for smokeless tobacco
CATEGORY INDICATORS
  • Table 1 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 2 Sales of Smokeless Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 6 Sales of Heated Tobacco: Volume 2017-2022
  • Table 7 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 10 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 11 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
  • Table 12 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
  • Table 13 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 14 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 15 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 16 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 17 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 18 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 19 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
  • Table 20 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 21 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
  • Table 22 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
  • Table 23 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 24 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 25 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 26 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
TOBACCO IN BULGARIA
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
MARKET INDICATORS
  • Table 27 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 28 Sales of Tobacco by Category: Volume 2017-2022
  • Table 29 Sales of Tobacco by Category: Value 2017-2022
  • Table 30 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 31 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 32 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 33 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 34 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 35 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources