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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria

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    Report

  • 27 Pages
  • July 2022
  • Region: Austria
  • Euromonitor International
  • ID: 4829464
Electronic alternatives continued to see good growth in 2021, mainly as an intermediate step on the way to stop smoking. Heated tobacco, so far still limited to Philip Morris’ Iqos brand, only reappeared in 2020 and saw the best growth due to its novelty value. Furthermore, consumers consider the operating principle of heated tobacco devices as less harmful, and Iqos benefited from the great reputation of Philip Morris brands among smokers in Austria.

The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria
  • Key Data Findings
  • 2021 Developments
  • Heated Tobacco Products Heat Up, Whilst E-Vapour Systems Slow Down
  • Austria's First Iqos Boutique Helps Boost Interest in New Spiral Vending Machines for All Tobacco Types
  • Nicotine Pouches See Novelty Value for Consumers and High Profit Margins for Retailers
  • Prospects and Opportunities
  • Heated Tobacco Products See a Positive Outlook, Whilst E-Vapour Products Face a More Limited Perspective
  • Increasing Competition in Heated Tobacco Expected to Push Down Average Unit Prices Over - Unless Stronger Legislation Kicks In
  • Nicotine Pouches Set to Attract a Solid Base of Regular Users Over the Forecast Period
  • Category Indicators
  • Table 1 Number of Adult Vapers 2016-2021
  • Category Data
  • Table 2 Sales of Tobacco Heating Devices: Volume 2016-2021
  • Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2016-2021
  • Table 4 Sales of Heated Tobacco: Volume 2016-2021
  • Table 5 Sales of Heated Tobacco: % Volume Growth 2016-2021
  • Table 6 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021
  • Table 7 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021
  • Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
  • Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
  • Table 10 Nbo Company Shares of E-Vapour Products: % Value 2017-2021
  • Table 11 Lbn Brand Shares of E-Vapour Products: % Value 2018-2021
  • Table 12 Nbo Company Shares of Tobacco Heating Devices: % Volume 2017-2021
  • Table 13 Lbn Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
  • Table 14 Nbo Company Shares of Heated Tobacco: % Volume 2017-2021
  • Table 15 Lbn Brand Shares of Heated Tobacco: % Volume 2018-2021
  • Table 16 Distribution of E-Vapour Products by Format: % Value 2016-2021
  • Table 17 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
  • Table 18 Distribution of Heated Tobacco by Format: % Volume 2016-2021
  • Table 19 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
  • Table 20 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
  • Table 21 Forecast Sales of Heated Tobacco: Volume 2021-2026
  • Table 22 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
  • Table 23 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026
  • Table 24 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026
  • Table 25 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026
  • Table 26 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
  • Table 27 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
  • Tobacco in Austria
  • Executive Summary
  • Tobacco in 2021: The Big Picture
  • 2021 Key Trends
  • Competitive Landscape
  • Retailing Developments
  • What Next for Tobacco?
  • Operating Environment
  • Legislation
  • Legislative Overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum Legal Smoking Age
  • Smoking Prevalence
  • Tar Levels
  • Health Warnings
  • Plain Packaging
  • Point-Of-Sale Display Bans
  • Smoking in Public Places
  • Flavoured Tobacco Product Ban
  • Vapour Products
  • Production/Imports/Exports
  • Market Indicators
  • Table 28 Number of Adult Smokers by Gender 2016-2021
  • Market Data
  • Table 29 Sales of Tobacco by Category: Volume 2016-2021
  • Table 30 Sales of Tobacco by Category: Value 2016-2021
  • Table 31 Sales of Tobacco by Category: % Volume Growth 2016-2021
  • Table 32 Sales of Tobacco by Category: % Value Growth 2016-2021
  • Table 33 Forecast Sales of Tobacco by Category: Volume 2021-2026
  • Table 34 Forecast Sales of Tobacco by Category: Value 2021-2026
  • Table 35 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
  • Table 36 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
  • Disclaimer
  • Sources
  • Summary 2 Research Sources