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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria

  • ID: 4829464
  • Report
  • July 2020
  • Region: Austria
  • 25 pages
  • Euromonitor International
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Boosted by several new product launches and effective complementary point-of-sale advertising efforts, non cig-a-like closed systems registered the highest growth amongst e-vapour products in 2019, and value sales of the product are expected to surpass those of open vaping systems by 2022.

The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEADLINES

PRE-COVID-19 PERFORMANCE
  • Non cig-a-like closed systems sees greatest growth in 2019
  • Tobacco-free nicotine pouches enter the fray in 2019
  • VON ERL maintains commanding value share leadership in e-vapour products in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within smokeless tobacco, e-vapour products and heated tobacco
  • Recovery and opportunities
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA
Table 2 Sales of Heated Tobacco: Volume 2014-2019
Table 3 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 6 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 7 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 8 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 9 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 10 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 11 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 12 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2024
Table 13 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 14 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2024
Table 15 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 16 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • New smoking ban in food service venues in 2019 affects several tobacco products
  • Faced with stagnant growth, tobacco players use price differentiation, new product launches, other tactics to sustain sales in 2019
  • Indirect pandemic-related effects over forecast period include heightened anxiety, tax rises, increased awareness of preventative health measures
OPERATING ENVIRONMENT
  • Legislation
Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS
Table 17 Number of Adult Smokers by Gender 2014-2019

MARKET DATA
Table 18 Sales of Tobacco by Category: Volume 2014-2019
Table 19 Sales of Tobacco by Category: Value 2014-2019
Table 20 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 21 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 23 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 2 Research Sources
Note: Product cover images may vary from those shown
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