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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden

  • ID: 4829466
  • Report
  • July 2020
  • Region: Sweden
  • 34 pages
  • Euromonitor International
Towards the end of the review period, there was a flurry of new product launches in tobacco-free Swedish-style snus: Zyn from Swedish Match, Lyft from Fielder and Lundgren introduced Lyft, Nordic Spirit True White from JTI Sweden, Skruf Super White from Skruf Snus and On! from Råå S. All these varieties are free from tobacco though they do contain nicotine and are known as all-white nicotine pouch products.

The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Tobacco-free snus appeals to health-conscious consumers in 2019
  • US vaping crisis contributes to steep decline in sales of open vaping systems in 2019
  • Swedish Match leads smokeless tobacco in 2019, and Philip Morris launches Sweden’s first heated tobacco products
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within smokeless tobacco, e-vapour products and heated tobacco
  • Recovery and opportunities
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 7 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 8 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 9 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 15 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 16 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 17 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 18 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 19 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 20 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 21 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 22 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 23 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 24 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 25 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 26 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • Volume demand for cigarettes continues to fall in 2019, motivated by rising health awareness and the extended public smoking ban in Sweden
  • Leading cigarette players intensify their focus on alternative products in 2019, as e-vapour sales continue to suffer
  • Despite its soft response, Sweden will not escape recession, leading to reduced demand due to economic caution among consumers
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS
Table 27 Number of Adult Smokers by Gender 2014-2019

MARKET DATA
Table 28 Sales of Tobacco by Category: Volume 2014-2019
Table 29 Sales of Tobacco by Category: Value 2014-2019
Table 30 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 31 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 32 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 33 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 34 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 2 Research Sources
Note: Product cover images may vary from those shown
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