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JUUL Labs Inc launched the JUUL brand in South Korea in May 2019. The launch attracted a lot of attention from both consumers and manufacturers as the country saw rapid growth in the vaping population. JUUL’s reduced-smell and low-priced device appealed to local consumers in South Korea. The JUUL device was offered at KRW39,000, which was about one third of the average price for devices already available.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEADLINES
PRE-COVID-19 PERFORMANCE
Table 1 Number of Adult Vapers 2014-2019
CATEGORY DATA
Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 4 Sales of Heated Tobacco: Volume 2014-2019
Table 5 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 7 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 8 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 10 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 11 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 12 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 13 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 14 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 15 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 16 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 17 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 19 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 20 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 21 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 23 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
MARKET INDICATORS
Table 24 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 25 Sales of Tobacco by Category: Volume 2014-2019
Table 26 Sales of Tobacco by Category: Value 2014-2019
Table 27 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 28 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 29 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 30 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
PRE-COVID-19 PERFORMANCE
- Non cig-a-like closed systems pulled from major channels due to problems surrounding JUUL products
- Concerns about the smell of smoke remain a major reason to choose heated tobacco over cigarettes
- Phillip Morris Korea leads heated tobacco but KT&G Corp is gaining ground
- COVID-19 impact
- Affected products within smokeless tobacco, e-vapour products and heated tobacco
- Recovery and opportunities
Table 1 Number of Adult Vapers 2014-2019
CATEGORY DATA
Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 4 Sales of Heated Tobacco: Volume 2014-2019
Table 5 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 7 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 8 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 10 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 11 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 12 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 13 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 14 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 15 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 16 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 17 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 19 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 20 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 21 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 23 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
- COVID-19 impact on tobacco
- COVID-19 country impact
- Smoke smells matter
- KT&G Corp maintains a strong presence across the various categories
- Heated tobacco products to see growth as the other tobacco products decline
- Legislation
- Legislative overview
- Minimum legal smoking age
- Smoking prevalence
- Tar levels
- Health warnings
- Plain packaging
- Point-of-sale display bans
- Smoking in public places
- Flavoured tobacco product ban
- Vapour products
MARKET INDICATORS
Table 24 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 25 Sales of Tobacco by Category: Volume 2014-2019
Table 26 Sales of Tobacco by Category: Value 2014-2019
Table 27 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 28 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 29 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 30 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
Note: Product cover images may vary from those shown
