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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Africa

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    Report

  • 32 Pages
  • June 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 4829468
Smokeless tobacco saw volume sales decline in South Africa during 2024, as traditional snuff products faced ongoing challenges, including limited innovation and declines in consumer preferences for the category. In addition, the increasing availability of alternative nicotine products, such as e-vapour products and pouches, drew consumer attention away from smokeless tobacco.

The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rise of e-vapour products and heated tobacco contributes to smokeless tobacco decline
  • Leaders see share decline
  • Supermarkets the clear leader in smokeless tobacco, while food/drink/tobacco specialists dominates heated tobacco
PROSPECTS AND OPPORTUNITIES
  • Growth anticipated across categories
  • Regulatory changes could impact category development
  • Innovative categories
CATEGORY INDICATORS
  • Table 1 Number of Adult Vapers 2019-2024
CATEGORY DATA
  • Table 2 Sales of Smokeless Tobacco by Category: Volume 2019-2024
  • Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
  • Table 4 Sales of E-Vapour Products by Category: Volume 2019-2024
  • Table 5 Sales of E-Vapour Products by Category: % Volume Growth 2019-2024
  • Table 6 Sales of Tobacco Heating Devices: Volume 2019-2024
  • Table 7 Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
  • Table 8 Sales of Heated Tobacco: Volume 2019-2024
  • Table 9 Sales of Heated Tobacco: % Volume Growth 2019-2024
  • Table 10 Sales of Tobacco Free Oral Nicotine: Volume 2019-2024
  • Table 11 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2024
  • Table 12 Sales of Tobacco Free Oral Nicotine by Category: Value 2019-2024
  • Table 13 Sales of Tobacco Free Oral Nicotine: % Value Growth 2019-2024
  • Table 14 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
  • Table 15 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
  • Table 16 Sales of E-Liquids by Nicotine Strength: % Value 2021-2024
  • Table 17 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
  • Table 18 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
  • Table 19 NBO Company Shares of E-Vapour Products: % Value 2020-2024
  • Table 20 LBN Brand Shares of E-Vapour Products: % Value 2021-2024
  • Table 21 NBO Company Shares of Tobacco Heating Devices: % Volume 2020-2024
  • Table 22 LBN Brand Shares of Tobacco Heating Devices: % Volume 2021-2024
  • Table 23 NBO Company Shares of Heated Tobacco: % Volume 2020-2024
  • Table 24 LBN Brand Shares of Heated Tobacco: % Volume 2021-2024
  • Table 25 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2020-2024
  • Table 26 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2021-2024
  • Table 27 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
  • Table 28 Distribution of E-Vapour Products by Format: % Value 2019-2024
  • Table 29 Distribution of Tobacco Heating Devices by Format: % Volume 2019-2024
  • Table 30 Distribution of Heated Tobacco by Format: % Volume 2019-2024
  • Table 31 Forecast Sales of Smokeless Tobacco by Category: Volume 2024-2029
  • Table 32 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2024-2029
  • Table 33 Forecast Sales of E-Vapour Products by Category: Volume 2024-2029
  • Table 34 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Tobacco Heating Devices: Volume 2024-2029
  • Table 36 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2024-2029
  • Table 37 Forecast Sales of Heated Tobacco: Volume 2024-2029
  • Table 38 Forecast Sales of Heated Tobacco: % Volume Growth 2024-2029
  • Table 39 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2024-2029
  • Table 40 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2024-2029
  • Table 41 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2024-2029
  • Table 42 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2024-2029
  • Table 43 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
  • Table 44 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029
TOBACCO IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Tobacco in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 45 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
  • Table 46 Sales of Tobacco by Category: Volume 2019-2024
  • Table 47 Sales of Tobacco by Category: Value 2019-2024
  • Table 48 Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 49 Sales of Tobacco by Category: % Value Growth 2019-2024
  • Table 50 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 51 Forecast Sales of Tobacco by Category: Value 2024-2029
  • Table 52 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
  • Table 53 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources