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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Africa

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    Report

  • 27 Pages
  • June 2023
  • Region: South Africa
  • Euromonitor International
  • ID: 4829468
British American Tobacco (South Africa) Ltd and Philip Morris South Africa (Pty) Ltd are among the companies pioneering e-vapour and heated tobacco products in the South African tobacco market. Philip Morris South Africa is targeting a 50:50% sales share split between cigarettes and electronic devices by 2025, driven by its Iqos device, while British American Tobacco’s Vuse is now expected to reach profitability earlier than expected in 2024.

The analyst's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • British American Tobacco and Philip Morris leading the charge in next-generation products
  • Strong growth for e-vapour products offering flavour diversity in an unregulated area of the market
  • Tax-free e-liquids grow as cessation programmes gain popularity
  • PROSPECTS AND OPPORTUNITIES
  • Next-generation product sales could be impacted by stricter control measures
  • Manufacturers to experience first tax hikes, likely resulting in price increases
  • As price-sensitive younger consumers weigh the benefits of disposables they are boosting demand for these products
CATEGORY INDICATORS
  • Table 1 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 2 Sales of Smokeless Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 6 Sales of Heated Tobacco: Volume 2017-2022
  • Table 7 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 10 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 11 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
  • Table 12 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
  • Table 13 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 14 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 15 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 16 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 17 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 18 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 19 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
  • Table 20 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 21 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
  • Table 22 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
  • Table 23 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 24 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 25 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 26 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
TOBACCO IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
MARKET INDICATORS
  • Table 27 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 28 Sales of Tobacco by Category: Volume 2017-2022
  • Table 29 Sales of Tobacco by Category: Value 2017-2022
  • Table 30 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 31 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 32 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 33 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 34 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 35 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources