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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria

  • ID: 4829474
  • Report
  • June 2021
  • Region: Nigeria
  • Euromonitor International
Due to rising prices, smokeless tobacco, e-vapour products and heated tobacco continued to record double-digit current value growth, although this was from a low sales base. Products in the category marginally benefited from health concerns due to COVID-19 with some higher-income consumers seeking perceived safer alternatives to cigarettes through e-vapour products and smokeless tobacco.

The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN NIGERIAKEY DATA FINDINGS
2020 IMPACT
  • Smokeless tobacco remains dominant value category, offering more affordable alternative to traditional options
  • E-vapour products remains niche due to high price points, therefore offering limited base of affluent urban consumers
  • Radford Snuff retains dominance of smoking tobacco, while e-vapour products remains highly fragmented in 2020

RECOVERY AND OPPORTUNITIES
  • Likely further move away from traditional tobacco amongst Nigerians offers opportunity for further expansion
  • Stronger demand for smoking tobacco compared to review period
  • E-vapour products offers strong value growth potential, but development could be impacted by further legislation

CATEGORY INDICATORS
  • Table 1 Number of Adult Vapers 2015-2020

CATEGORY DATA
  • Table 2 Sales of Smokeless Tobacco by Category: Volume 2015-2020
  • Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
  • Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
  • Table 6 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
  • Table 7 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
  • Table 8 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
  • Table 9 NBO Company Shares of E-Vapour Products: % Value 2016-2020
  • Table 10 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
  • Table 11 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
  • Table 12 Distribution of E-Vapour Products by Format: % Value 2015-2020
  • Table 13 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
  • Table 14 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
  • Table 15 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
  • Table 16 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

TOBACCO IN NIGERIA
EXECUTIVE SUMMARY
  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tobacco?

OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Health warnings
  • Plain packaging
  • Point-of-sale display bans
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products

PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 17 Number of Adult Smokers by Gender 2015-2020

MARKET DATA
  • Table 18 Sales of Tobacco by Category: Volume 2015-2020
  • Table 19 Sales of Tobacco by Category: Value 2015-2020
  • Table 20 Sales of Tobacco by Category: % Volume Growth 2015-2020
  • Table 21 Sales of Tobacco by Category: % Value Growth 2015-2020
  • Table 22 Forecast Sales of Tobacco by Category: Volume 2020-2025
  • Table 23 Forecast Sales of Tobacco by Category: Value 2020-2025
  • Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
  • Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 2 Research Sources
Note: Product cover images may vary from those shown