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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

  • ID: 4829476
  • Report
  • July 2019
  • Region: Italy
  • 21 pages
  • Euromonitor International
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Many Italian smokers want to abandon traditional tobacco products in favour of potentially less harmful alternatives, such as e-vapour and heated tobacco products. Thus, players have invested in new product development in 2018 and into 2019, such as iQOS 3 by Philip Morris International, Glo by British American Tobacco and Logic Compact by Japan Tobacco. These devices/systems are well placed to make further gains in the forecast period, as the response to innovations is strong in Italy.

The author's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Smokeless Tobacco, E-vapour Products and Heated Tobacco in Italy

List of Contents and Tables
Headlines
Prospects
Increasing Appeal of Alternatives To Cigarettes Amid Health Awareness and Wider Availability
Online Sales of E-liquids Permitted
Strict Legislation for E-vapour Products
Competitive Landscape
Flavourart Adapts As International Players Enter the Fray
Italy Is A Key Market for Iqos
British American Tobacco Launches Into Heated Tobacco
Category Indicators
Table 1 Number of Adult Vapers 2013-2018
Category Data
Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 5 Sales of Tobacco Heating Devices: Value 2013-2018
Table 6 Sales of Heated Tobacco: Volume 2013-2018
Table 7 Sales of Heated Tobacco: Value 2013-2018
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 15 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 17 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 19 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 21 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 22 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 23 Forecast Sales of Heated Tobacco: Value 2018-2023
Executive Summary
Cigarettes Sees Further Decline As Consumers' Health Awareness Heightens
Legislative Changes Exert A Growing Influence
Space for Local Players Amid Multinational Dominance
Relaxation of Online Ban on E-liquids in 2018
Shift Away From Cigarettes Anticipated To Pick Up Pace Over the Forecast Period
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/imports/exports
Market Indicators
Table 24 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 25 Sales of Tobacco by Category: Volume 2013-2018
Table 26 Sales of Tobacco by Category: Value 2013-2018
Table 27 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 28 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 29 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 30 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources
Note: Product cover images may vary from those shown
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