- None (Pankade Kaardikeskus (PKK) became NETS Estonia).
Domestic Payment Brand
- No domestic card schemes.
- Estonia is the most developed digital market in the Baltic region.
- Mastercard cards replaced most of the VISA cards.
- There were 1.42 cards per capita in 2017 and 237.5 card payments per capita, of which 215.5 were by debit cards.
- 81.5% of cards are debit cards; however, banks need to consolidate credit cards, as nearly 33.1% are inactive.
- The Estonian card market has a competitive, decentralised infrastructure composed of seven major issuers, five major acquirers, card processors and four major ATM/POS networks.
- Swedbank and SEB Pank dominate the Estonian banking sector
- Two new merged bank operations: Coop Pank, Luminor Bank.
Notable Market Trends
- Rollout of contactless cards and POS terminals; MPOS terminals.
Statistical Key Figures for 2017 provided in this profile:
- UPDATED: tables with card business data 2013-2017; growth rates: Y-o-Y, CAGR
- Population, Cards per Capita, Card Value per Capita
- Debit Cards, Credit/Delayed Debit Cards, Total Cards
- Card payments by number and by value, ATV per card, payments per card/year
- ATMs, POS terminals, ATMs/POS terminals per 1 million capita
- ATM withdrawals by number/by value, ATV per withdrawal, TXs per ATM/month
- POS payments by number/by value, ATV per POS payment, TXs per POS/month
- Internet Use, e-payment mix, B2C e-Commerce by value and growth rate
- Issued Card brands by individual major issuer bank
- Accepted card brands by individual major acquirer
- Drill down into the debit card use and credit cards use details
- Coop Pank
- Luminor Bank
- Pankade Kaardikeskus
- SEB Pank
The publisher's research is collated over a year from Primary sources across all European and Eurasian markets. They use the ECB, BIS as well as annual reports from the European banks and listed companies, consulting platforms and major accounting firms along with a combined 100 years of experience in the payments industry analysing and commenting on the data.