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Payment Card Yearbook - Turkey 2018/2019

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    Report

  • January 2019
  • Region: Turkey
  • Payments Cards and Mobile
  • ID: 4832363

Payment Organisations


  • BKM is the interbank authorisation and switching centre.

Domestic Payment Brand


  • TROY cards co-badged Discover for international use.

Market Structure


  • In 2016, Turkey’s first domestic card scheme, TROY, went live.
  • There were 1794.0 million cards by end-2017. Debit cards, accounting for 57.1% of cards in circulation, are mainly used for ATM access. Credit cards are used for purchases.
  • Cash advances on credit cards are a feature of the market.
  • Credit cards are a popular form of borrowing, with balances accounting for nearly 30% of total household borrowing.
  • Turkey was the first country in Europe to issue contactless cards. At end-2017, there were 41.5 million contactless cards and 872,100 contactless POS terminals (37.1%).
  • Turkey specific, there are credit card service platforms managed by the leading banks and open for other participating banks, including sharing of ATM/POS networks: World Card, Bonus, Maximum, Advantage and Axess.
  • Turkey is a self-styled laboratory and pilot country for innovative technologies: contactless, NFC, biometrics, wearables, touch-ID.
  • Several Turkish banks have formed strategic links with foreign groups, including UniCredit, ING, HSBC, BBVA, QNB, QCB.

Notable Market Trends


  • Contactless rollout: cards, POS/MPOS terminals, TROY cards,
  • QR-Codes, HCE NFC payments, digital wallets, mobile banking apps, contactless ATMs, biometric ATMs; card-less ATMs

Statistical Key Figures for 2017 provided in this profile:


  • UPDATED: tables with card business data 2013-2017; growth rates: Y-o-Y, CAGR
  • Population, Cards per Capita, Card Value per Capita
  • Debit Cards, Credit/Delayed Debit Cards, Total Cards
  • Card payments by number and by value, ATV per card, payments per card/year
  • ATMs, POS terminals, ATMs/POS terminals per 1 million capita
  • ATM withdrawals by number/by value, ATV per withdrawal, TXs per ATM/month
  • POS payments by number/by value, ATV per POS payment, TXs per POS/month
  • Internet Use, e-payment mix, B2C e-Commerce by value and growth rate
  • Issued Card brands by individual major issuer bank
  • Accepted card brands by individual major acquirer
  • Drill down into the debit card use and credit cards use details

Companies Mentioned

  • BBVA
  • HSBC
  • ING
  • QCB
  • QNB
  • TROY
  • UniCredit

Methodology

The publisher's research is collated over a year from Primary sources across all European and Eurasian markets. They use the ECB, BIS as well as annual reports from the European banks and listed companies, consulting platforms and major accounting firms along with a combined 100 years of experience in the payments industry analysing and commenting on the data.

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