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Smart Diapers Market - Global Outlook and Forecast 2019-2024

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  • 176 Pages
  • September 2019
  • Region: Global
  • Arizton
  • ID: 4832759
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The Global Smart Diapers Market is Expected to Grow at a CAGR of More Than 29% During the Period 2018–2024

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The introduction of smart diapers is taking the diaper market to new heights. Smart diapers not only help to prevent wetness and spoilage, but they also monitor sleeping and breathing patterns. Manufacturers are developing fluff-less diapers that help to absorb extra liquids. They are manufacturing fluff-less ones in which the core is made of superabsorbent polymer merged between two layers. These help to absorb extra liquids. The demand is expected to increase, especially from child and adult segment during the forecast period. Hence, the adoption of baby diapers with less fluff pulp is likely to increase the demand for smart diapers.  The incorporation of advanced technology such as smart diaper moisture detection system, which can sense humidity and notify parents through smartphones, is expected to have a positive influence on market growth during the forecast period. Also, the growing demand for adult diapers that can detect incontinence episodes is underpinning the growth of smart diapers globally. Therefore, adult smart diapers are expected to witness rapid growth in those countries that have a significant population aging 60 years or above.

The following factors are likely to contribute to the growth of the smart diapers market during the forecast period:

  • Advancements in Healthcare Declining Infant Mortality
  • High demand from the adult incontinence care market
  • Improvements in material and sensor designs

This market research report on the global smart diapers market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by end-users (children and adult and Elderly), distribution channels (retail and online), geography (APAC, Europe, Latin America, MEA, and North America).

The study considers the present scenario of the smart diapers market dynamics for the period 2018−2024. It covers a detailed overview of several market growth enablers, restraints, and trends. The report covers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent companies operating in the market.

Smart Diapers Market: Segmentation

This market research report includes detailed market segmentation by end-users, distribution, and geography. The ability of adult diapers to eliminate the disconnect between the caretaker and the patient is one of the major factors for the growth of the adults and elderly segment. The segment is likely to emerge as the largest end-user of the smart diapers market during the forecast period. Vendors have introduced smart diaper sensors along with mobile applications, which allow the caretaker or healthcare professionals to track and monitor the diaper condition. Thus, smart diapers enable caretakers with timely alerts to better alleviate health challenges arising due to continuous diaper usage. Such advancements allow smart diaper companies to cater their products to several adult and elderly consumer segments, thereby contributing to the growth of smart diapers market. Nuclear families and working parents are the major potential end-users of smart baby diapers.

With the advent of e-commerce and specialty stores for baby products, the diaper business has changed in the last 10 years. Offline channels such as supermarket and baby specialty stores continue to dominate the market, however, the online presence is increasing and is expected to grow faster than offline distribution channels. The emergence of several start-ups that offer incontinence solutions is likely to increase the market share online. Manufacturers have strengthened their distribution channels across the world and ensure the easy availability of diapers.

Market Segmentation by End-users

  • Children
  • Adult and Elderly

Market Segmentation by Distribution Channel

  • Online
  • Retail

Smart Diapers Market: Geography

Factors such as increasing health awareness, declining infant mortality rates, and the growing women participation in the workforce are driving the demand for the US market. The high adoption of innovative and connected care products is likely to boost the demand for smart diapers in the region. Further, the increased demand from non-profit organizations (which provide diapers to the low-income group) and the increasing penetration of disposable ones are equally boosting the smart baby diapers market. Also, the increasing adoption of disposable products is expected to push the growth of smart diaper sensors in the region.

The smart diapers market in Europe is expected to grow at a CAGR of around 29% during the forecast period. The increasing literacy rate among women and the boom in online baby specialty stores are the key factors driving the Europe smart diapers market. Europe is witnessing an increase in the per capita disposable income of end-consumers, driving the retail market in the region. Germany has a high potential for smart diaper and sensors in both end-user segments of babies and elderly users.

The smart diapers market in APAC is likely to witness growth due to the high adoption of innovative care technology for babies, adults, and elderly care products. The APAC market has high growth opportunities in the adult segment as the leading markets have a high percentage of the elderly population. Key countries such as China, South Korea, and Japan in APAC are witnessing an increase in the population, rise in the purchasing power, improvement in healthcare standards, which are leading to the decline in the infant mortality rate. Also, the demographic shift from rural to urban area is pushing the demand in these countries.

Further, the growth in urbanization and the rise in disposable income in MEA are the major factors contributing to the growth of the MEA market. The annual urban population is increasing by 3.5% and 4% in Africa and in the Middle East, respectively. There has been an increase in the number of expats in the Middle East due to high-income opportunities. Besides, people living in urban areas are more aware of hygiene, thereby opting for baby diapers. Also, the birth rate in MEA is on the rise, leading to a high demand in the region.

In Latin America, Mexico and Brazil are bolstering the smart diapers market. The increasing population, the growing women workforce, and the growing dual-income households are driving the smart diapers market in the region. The consumers in Brazil are moving away from expensive and luxury products to value for money products and the same hold true for premium diapers. The Brazilian residents have become cost-conscious and looking for products that are inexpensive and provide the value for money. Vendors are relying on smart communication advertisements to increase product awareness and introducing new products to their core audience.

Key Vendor Analysis

The smart diapers market is characterized by the presence of diversified international, regional, and local vendors. However, as global players increase their footprint in the market with their huge infrastructure and R&D support, regional vendors may find it increasingly difficult to compete in terms of reliability, technology, and price. Further, vendors are focusing to increase their presence in the region, mitigate the loss of patent protection, and achieve high economies of scale. The competitive environment in the market is likely to intensify further with an increase in innovations and M&As.

Key Vendors

  • Kimberly-Clark
  • P&G

Other Prominent Vendors

  • Smardii
  • Opro9
  • Abena
  • Sinopulsar
  • Monit
  • Simavita
  • Fit Assist Medical
  • DigiSense
  • Eldersense
  • Hunan Cosom
  • Pixie Scientific
  • Sensassure

Key Market Insights

  • The analysis of the global smart diapers market provides market sizing and growth opportunities for the forecast period 2019–2024.
  • Offers market sizing and growth prospects of the market for the forecast period 2019–2024.
  • Provides comprehensive insights on the latest industry trends, market forecast, and growth drivers in the market.
  • Includes a detailed analysis of market growth drivers, challenges, and investment opportunities.
  • Delivers a complete overview of market segments and the regional outlook of the market.
  • Offers an exhaustive summary of the vendor landscape, competitive analysis, and key market strategies to gain a competitive advantage in the global smart diapers market.

Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of the study
4.4 Market Segments
4.4.1 Market Segmentation by End-users
4.4.2 Market Segmentation by Distribution Channel
4.4.3 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.2 Connected Care Ecosystem – Smart Diapers & Baby Monitors and Elderly Care
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Rising Awareness About Infant & Elderly Safety and Wellness
8.1.2 Advancements in Healthcare Reduce Infant Mortality
8.1.3 Online Social Media Campaigns Building Emotional Need
8.1.4 Rising Demand from Adult Incontinence Care Market
8.2 Market Growth Restraints
8.2.1 Unexpected End-user Sociography
8.2.2 Perceived Health & Environmental Concerns
8.3 Market Opportunities & Trends
8.3.1 Bundling Within the Connected Baby Care Environment
8.3.2 Improvements in Material & Sensor Designs
9 Global Market Landscape
9.1 Market Size & Forecast
9.2 Five Forces Analysis
9.2.1 Threat of New Entrants
9.2.2 Bargaining Power of Suppliers
9.2.3 Bargaining Power of Buyers
9.2.4 Threat of Substitutes
9.2.5 Competitive Rivalry
10 By End-Users
10.1 Market Snapshot & Growth Engine
10.2 Market Overview
10.2.1 Key Insights to Purchasing Partners
10.2.2 Global Market by End-users (Revenue)
10.3 Children
10.3.1 Market Size & Forecast
10.3.2 Children Smart Diapers Market by Geography (Revenue)
10.4 Adult & Elderly
10.4.1 Market Size & Forecast
10.4.2 Adult & Elderly Smart Diapers Market by Geography (Revenue)
11 By Distribution Channel
11.1 Market Snapshot & Growth Engine
11.2 Overview
11.3 Online (E-commerce)
11.4 Retail (Offline)
12 By Geography
12.1 Market Snapshot & Growth Engine
12.2 Overview
13 North America
13.1 Market Size & Forecast
13.2 Segmentation by Product Type
13.2.1 Market by Product Type (Revenue)
13.3 Key Countries
13.3.1 US: Market Size & Forecast
13.3.2 Canada: Market Size & Forecast
14 Europe
14.1 Market Size & Forecast
14.2 Segmentation by Product Type
14.2.1 Market by Product Type (Revenue)
14.3 Key Countries
14.3.1 Germany: Market Size & Forecast
14.3.2 France: Market Size & Forecast
14.3.3 UK: Market Size & Forecast
14.3.4 Nordics: Market Size & Forecast
14.3.5 Italy: Market Size & Forecast
15.1 Market Size & Forecast
15.2 Segmentation by Product Type
15.2.1 Market by Product Type (Revenue)
15.3 Key Countries
15.3.1 China: Market Size & Forecast
15.3.2 South Korea: Market Size & Forecast
15.3.3 Japan: Market Size & Forecast
16 Middle-East & Africa
16.1 Market Size & Forecast
16.2 Segmentation by Product Type
16.2.1 Market by Product Type (Revenue)
16.3 Key Countries
16.3.1 Saudi Arabia: Market Size & Forecast
16.3.2 UAE: Market Size & Forecast
17 Latin America
17.1 Market Size & Forecast
17.2 Segmentation by Product Type
17.2.1 Market by Product Type (Revenue)
17.3 Key Countries
17.3.1 Brazil: Market Size & Forecast
17.3.2 Mexico: Market Size & Forecast
18 Competitive Landscape
18.1 Competition Overview
19 Key Company Profiles
19.1 Kimberly-Clark
19.2.1 Business Overview
19.3 P&G
19.2.1 Business Overview
20 Other Prominent Vendors
20.1 Smardii
20.1.1 Business Overview
20.1.2 Product Offerings
20.2 Opro9
20.2.1 Business Overview
20.2.2 Product Offerings
20.3 Abena
20.3.1 Business Overview
20.3.2 Product Offerings
20.4 Sinopulsar
20.4.1 Business Overview
20.4.2 Product Offerings
20.5 Monit
20.5.1 Business Overview
20.5.2 Product Offerings
20.6 Simavita
20.6.1 Business Overview
20.6.2 Product Offerings
20.7 Fit Assist Medical
20.7.1 Business Overview
20.7.2 Product Offerings
20.8 DigiSense
20.8.1 Business Overview
20.8.2 Product Offerings
20.9 ElderSense
20.9.1 Business Overview
20.9.2 Product Offerings
20.10 Hunan Cosom
20.10.1 Business Overview
20.10.2 Product Offerings
20.11 Pixie Scientific
20.11.1 Business Overview
20.11.2 Product Offerings
20.12 Sensassure
20.12.1 Business Overview
20.12.2 Product Offerings
21 Report Summary
21.1 Key Takeaways
22 Quantitative Summary
22.1 Global Smart Diapers Market (Revenue)
22.2 North America Market
22.2.1 Market by End-users (Revenue)
22.3 Europe Market
22.3.1 Market by End-users (Revenue)
22.4 APAC Market
22.4.1 Market by End-users (Revenue)
22.5 Middle-East & Africa Market
22.5.1 Market by End-users (Revenue)
22.6 Latin America Market
22.6.1 Market by End-users (Revenue)
23 Appendix
23.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation of Global Smart Diapers Market
Exhibit 2 Market Size Calculation Approach 2018
Exhibit 3 Various Smart Wearable Technological Products for Newborns
Exhibit 4 Comparison of Baby and Adult & Elderly Standard and Smart Diapers
Exhibit 5 Major Features of Smart Diapers & Sensors
Exhibit 6 Smart Diapers in Global Children & Adult Diapers Market: Life Cycle Presentation
Exhibit 7 Placement of Smart Products in Care Ecosystem for Infants & Children
Exhibit 8 Impact of Rising Awareness About Infant & Elderly Safety and Wellness
Exhibit 9 SUID Category and Rates in US
Exhibit 10 Impact of Advancements in Healthcare Reduce Infant Mortality
Exhibit 11 Global Child Mortality Rate 1990?2017
Exhibit 12 Impact of Online Social Media Campaigns Building Emotional Need
Exhibit 13 Impact of Rising Demand from Adult Incontinence Care Market
Exhibit 14 Select Features of Smart Diapers for Adults
Exhibit 15 Impact of Unexpected End-user Sociography
Exhibit 16 Impact of Perceived Health & Environmental Concerns
Exhibit 17 Impact of Bundling Within the Connected Baby Care Environment
Exhibit 18 Impact of Improvements in Material & Sensor Designs
Exhibit 19 Global Smart Diapers Market 2018-2024 ($ billion)
Exhibit 20 Smart Diapers vs. Global Diapers Market Overview 2018 (Revenue)
Exhibit 21 Global Smart Diapers Market: Geographical Overview
Exhibit 22 Five Forces Analysis 2018
Exhibit 23 Incremental Growth by End-users 2018-2024
Exhibit 24 Overview of Global Smart Diaper Market by End-users 2018 (Revenue)
Exhibit 25 Key Target Segments Per Geography
Exhibit 26 Revenue Share of Smart Diaper by End-users 2018 & 2024 (%)
Exhibit 27 Placement of Smart Diapers Among Adult & Elderly Users
Exhibit 28 Global Children Smart Diapers Market 2018?2024 ($ million)
Exhibit 29 Infant Mortality Rate by Major Regions 2000
Exhibit 30 Key Potential Markets for Smart Children Diapers
Exhibit 31 Smart Children Diapers: Incremental Growth by Geography 2018-2024 ($ million)
Exhibit 32 Global Adult & Elderly Smart Diapers Market 2018?2024 ($ million)
Exhibit 33 Global Ageing Statistics
Exhibit 34 Key Potential Markets for Smart Adult & Elderly Diapers
Exhibit 35 Smart Adult Diapers: Incremental Growth by Geography 2018?2024 ($ million)
Exhibit 36 Incremental Growth by Distribution Channel 2018?2024
Exhibit 37 Overview of Distribution Channel 2018 (Revenue)
Exhibit 38 Market by Online Distributions Channel 2018–2024 ($ million)
Exhibit 39 Market by Retail Distribution Channels 2018–2024 ($ million)
Exhibit 40 Incremental Growth by Geography 2018–2024
Exhibit 41 Global Smart Diapers Market by Geography 2018 (Revenue & Market Share)
Exhibit 42 Smart Diaper Market: Key Country Revenue ($ million)
Exhibit 43 Smart Diapers Market in North America 2018–2024 ($ million)
Exhibit 44 North America: Segmental Growth Overview 2018 (Revenue)
Exhibit 45 Incremental Growth in North America 2018–2024
Exhibit 46 Market in US  2018–2024 ($ million)
Exhibit 47 Market in Canada 2018–2024 ($ million)
Exhibit 48 Smart Diapers Market in Europe 2018–2024 ($ million)
Exhibit 49 Europe: Segmental Growth Overview 2018 (Revenue)
Exhibit 50 Incremental Growth in Europe 2018–2024
Exhibit 51 Market in Germany 2018–2024 ($ million)
Exhibit 52 Market in France 2018–2024 ($ million)
Exhibit 53 Market in UK 2018–2024 ($ million)
Exhibit 54 Market in Nordics 2018–2024 ($ million)
Exhibit 55 Share of Smart Diapers in Nordic Countries 2018
Exhibit 56 Market in Italy 2018–2024 ($ million)
Exhibit 57 Smart Diapers Market in APAC 2018–2024 ($ million)
Exhibit 58 APAC: Segmental Growth Overview 2018 (Revenue)
Exhibit 59 APAC: Smart Diapers Lost in Consumer Landscape
Exhibit 60 Incremental Growth in APAC 2018–2024
Exhibit 61 Market in China 2018–2024 ($ million)
Exhibit 62 Market in South Korea 2018–2024 ($ million)
Exhibit 63 Market in Japan 2018–2024 ($ million)
Exhibit 64 Smart Diapers Market in MEA 2018–2024 ($ million)
Exhibit 65 MEA: Segmental Growth Overview 2018 (Revenue)
Exhibit 66 Incremental Growth in MEA 2018-2024
Exhibit 67 Market in Saudi Arabia 2018–2024 ($ million)
Exhibit 68 Market in UAE 2018–2024 ($ million)
Exhibit 69 Smart Diapers Market in Latin America 2018–2024 ($ million)
Exhibit 70 Latin America: Segmental Growth Overview 2018 (Revenue)
Exhibit 71 Incremental Growth in Latin America 2018–2024
Exhibit 72 Market in Brazil 2018–2024 ($ million)
Exhibit 73 Market in Mexico 2018–2024 ($ million)
List of Tables
Table 1  Key Caveats
Table 2  Currency Conversion 2013-2018
Table 3  Distribution of Population Aged 60 Years and Above by Regions (million)
Table 4  Features, Benefits, and Value Addition to Elderly Care Institutions
Table 5  Global Smart Diapers Market by End-users 2018-2024 ($ million)
Table 6  Global Children Smart Diapers Market by Geography 2018-2024 ($ million)
Table 7  Adult & Elderly Smart Diapers Market by Geography 2018-2024 ($ million)
Table 8  North America: Key Parameters for Market Focus
Table 9  North America Market by Product Type 2018-2024 ($ million)
Table 10 Europe: Key Parameters for Market Focus
Table 11 Europe Market by Product Type 2018-2024 ($ million)
Table 12 APAC: Key Parameters for Market Focus
Table 13 APAC Market by Product Type 2018-2024 ($ million)
Table 14 MEA: Key Parameters for Market Focus
Table 15 MEA Market by Product Type 2018-2024 ($ million)
Table 16 Latin America: Key Parameters for Market Focus
Table 17 Latin America Market by Product Type 2018-2024 ($ million)
Table 18 Kimberly-Clark: Product Offerings
Table 19 P&G: Product Offerings
Table 20 Smardii: Key Product Offerings
Table 21 Opro9: Key Product Offerings
Table 22 Abena: Key Product Offerings
Table 23 Sinopulsar: Key Product Offerings
Table 24 Monit: Key Product Offerings
Table 25 Simavita: Key Product Offerings
Table 26 Fit Assist Medical: Key Product Offerings
Table 27 DigiSense: Key Product Offerings
Table 28 ElderSense: Key Product Offerings
Table 29 Hunan Cosom: Key Product Offerings
Table 30 Pixie Scientific: Key Product Offerings
Table 31 Sensassure: Key Product Offerings
Table 32 Global Smart Diapers Market by Geography ($ million)
Table 33 North America Market by End-users 2018-2024 ($ million)
Table 34 Europe Market by End-users 2018-2024 ($ million)
Table 35 APAC Market by End-users 2018-2024 ($ million)
Table 36 MEA Market by End-users 2018-2024 ($ million)
Table 37 Latin America Market by End-users 2018-2024 ($ million)



Companies Mentioned

  • Abena
  • DigiSense
  • Eldersense
  • Fit Assist Medical
  • Hunan Cosom
  • Kimberly-Clark
  • Monit
  • Opro9
  • P&G
  • Pixie Scientific
  • Sensassure
  • Simavita
  • Sinopulsar
  • Smardii


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.