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Personal Luxury in Turkey

  • ID: 4833298
  • Report
  • January 2020
  • Region: Turkey
  • 18 pages
  • Euromonitor International
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In 2019, personal luxury players continued to target their offerings towards millennials, with millennials becoming the primary customer base for personal luxury players, with the older generations spending less than half of what millennials do. A majority of millennials are digitally savvy, therefore they often shop online, and many are knowledgeable about luxury offerings. They are also more likely to be driven by trends than older consumers and are less defined by routines.

The Personal Luxury in Turkey report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Personal Luxury market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables
  • Headlines
  • Prospects
  • Younger Consumers and Digital Strategies Drive the Growth of Personal Luxury
  • Foreign Tourists Boost Value Sales of Personal Luxury As They Take Advantage of the Lower Price-points
  • Economic Downturn Is A Potential Threat To the Growth of Personal Luxury Goods
  • Competitive Landscape
  • Boyner Holding As and Investment Firm Mayhoola Terminate Their Partnership and Share Boyner Retail's Existing Portfolio
  • Leading Personal Luxury Players To Benefit From the Opening of New Outlets Across Turkey
  • the Fierce Competitive Landscape Encourages Several Players To Offer Discounts To Consumers
  • Category Data
  • Table 1 Sales of Personal Luxury by Category: Value 2014-2019
  • Table 2 Sales of Personal Luxury by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Personal Luxury: % Value 2014-2018
  • Table 4 LBN Brand Shares of Personal Luxury: % Value 2015-2018
  • Table 5 Distribution of Personal Luxury by Format: % Value 2014-2019
  • Table 6 Forecast Sales of Personal Luxury by Category: Value 2019-2024
  • Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
  • Executive Summary
  • Despite A Decline in Growth, the Increase in Tourism, the Rise of Men's Apparel and the Opening of New Luxury Stores, Positively Benefited Luxury Goods
  • the Growing Health and Wellness Trend, Customisation and A Desire for Co-ordinated Outfits Shapes Luxury Offerings
  • Luxury Car Players Led the Landscape, As Competitors Launch Limited-edition Products To Gain Value Share
  • Store-based Retailing Remains the Dominant Distribution Channel, However, Internet Purchases Are on the Rise
  • Growth Is Predicted To Increase Over the Forecast Period, Driven by Women in the Workforce and Growth of Luxury Cars
  • Market Indicators
  • Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
  • Market Data
  • Table 9 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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