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Military Fitness Training Equipment Market - Growth, Trends, and Forecast (2020 - 2025)

  • ID: 4833441
  • Report
  • April 2020
  • Region: Global
  • 92 Pages
  • Mordor Intelligence


  • American Fitness
  • Gtech Fitness
  • Keiser Corporation
  • Life Fitness
  • MoveStrong
  • Rally Fitness
The market for Military Fitness Training Equipment is expected to grow with a CAGR of more than 2% during the forecast period.

Growing awareness among the defense authorities regarding the fitness of the soldiers is the main driver for the market.

Militaries are drafting specialized plans to execute their vision for the army, like compulsory fitness training sessions with customized equipment.

Also, there are mission-oriented training in specialized places for the militaries. The mission-oriented training gives rise to the need for sophisticated, mission-focused fitness training equipment, which further aids the growth of the market.

Key Market Trends

Mobile Fitness Training Equipment Segment is Expected to Register the Highest CAGR

The mobile fitness training equipment segment is expected to grow with the highest CAGR during the forecast period due to various advantages it offers over fixed fitness equipment. Mobile fitness training equipment can be carried from place to place and can be installed wherever the military camps are present. The high revenue share is mainly due to an increase in demand for military training equipment for soldiers positioned in far away warzones, i.e., away from their native training zones. This is mainly due to the increasing global conflicts and the intervention of the militaries of some countries in other territorial conflicts. Training with portable outdoor fitness training equipment is trending in the military, as the focus has shifted on training in adverse environments, to make the soldier's body withstand harsh battle conditions, is increasing. This, in turn is expected to help the growth of the segment in the years to come.

North America Region to Dominate the Market in the Years to Come

North America region holds the maximum market share currently in the Military Fitness Training Equipment Market globally, due to high demand from the US military. The US holds the largest market share in the North America Military Fitness Training Equipment Market. Deployment of US troops in various regions of the world, due to the US engaging in various global conflicts, is one of the major factors driving the increase in the market share of the North America region. There are compulsory fitness tests for US Army personnel. The US has an Army Physical Fitness program that has two factors, the weigh-in and the Army Physical Fitness Test (APFT). For Army personnel, APFT has to be taken twice a year and they need to meet the minimum criteria to be eligible for the promotions and transfers. The US is also planning to increase the number of military personnel and also to increase the fitness standards of the military by 2028. Factors like these are expected to increase the Military Fitness Training Equipment Market in North America during the forecast period.

Competitive Landscape

Technogym SpA, Life Fitness, TriActive USA, Rally Fitness, MoveStrong are some of the prominent players in the market. Several different players worldwide provide fitness training equipment for various militaries around the world. With fitness training being made compulsory in some countries, the players can focus on developing products based on the fitness preferences and drills of the militaries of those countries. Also, players can focus on the development of the mobile fitness training equipment, which is projected to grow with the highest CAGR in the years to come. Players can experiment with innovative mechanisms and better training techniques to attract new customers, thereby increasing their market presence and share.

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Note: Product cover images may vary from those shown


  • American Fitness
  • Gtech Fitness
  • Keiser Corporation
  • Life Fitness
  • MoveStrong
  • Rally Fitness

1.1 Study Assumptions
1.2 Scope of Study
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Attractiveness - Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5.1 Product Type
5.1.1 Mobile Fitness Equipment
5.1.2 Fixed Fitness Equipment
5.2 Geography
5.2.1 North America United States Canada
5.2.2 Europe United Kingdom Germany France Rest of Europe
5.2.3 Asia-Pacific China Japan India Rest of Asia-Pacific
5.2.4 Latin America Brazil Mexico Rest of Latin America
5.2.5 Middle-East and Africa United Arab Emirates Saudi Arabia Rest of Middle-East and Africa
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 Technogym SpA
6.2.2 Life Fitness
6.2.3 TriActive USA
6.2.4 Rally Fitness
6.2.5 MoveStrong
6.2.6 Rogue Fitness
6.2.7 Gtech Fitness
6.2.8 American Fitness
6.2.9 Keiser Corporation
6.2.10 Outdoor-Fit Exercise Systems.
6.2.11 Mobile Fitness Equipment, Inc.
6.2.12 Greenfields Outdoor Fitness
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Technogym SpA
  • Life Fitness
  • TriActive USA
  • Rally Fitness
  • MoveStrong
  • Rogue Fitness
  • Gtech Fitness
  • American Fitness
  • Keiser Corporation
  • Outdoor-Fit Exercise Systems.
  • Mobile Fitness Equipment, Inc.
  • Greenfields Outdoor Fitness
Note: Product cover images may vary from those shown