Australia POS Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

The Australia POS Market was valued at USD 0.62 Billion in 2024, and is expected to reach USD 1.25 Billion by 2030, rising at a CAGR of 12.48%.

The Australia Point of Sale (POS) market is witnessing substantial growth, driven by the country’s increasing adoption of digital payment technologies and the rapid evolution of retail and hospitality sectors. Businesses across Australia are increasingly investing in POS systems to streamline operations, enhance customer experience, and improve transaction accuracy.

The proliferation of mobile and cloud-based POS solutions is reshaping how small and medium-sized enterprises (SMEs) operate, offering greater flexibility, cost-efficiency, and scalability. Additionally, Australia's tech-savvy consumer base and widespread internet penetration have created a conducive environment for retailers and service providers to adopt sophisticated POS technologies. The Australian government’s push toward a cashless economy and digital transformation initiatives have further accelerated the deployment of advanced POS terminals in both urban and regional areas.

Retail, hospitality, and food service industries are the primary end users of POS systems in Australia. These sectors rely heavily on robust POS infrastructure to manage high volumes of transactions, inventory control, and customer engagement. Cloud-based POS systems are particularly gaining traction due to their real-time data capabilities, ease of access, and integration with other business tools such as CRM and accounting software. Furthermore, innovations such as contactless payments, QR code-based transactions, mobile wallets, and integration with e-commerce platforms are fostering the demand for next-generation POS solutions.

The rise in e-commerce and omni-channel retail strategies has led many brick-and-mortar businesses to upgrade their POS infrastructure to ensure a seamless shopping experience both online and offline. Moreover, the growing emphasis on data analytics, customer behavior insights, and loyalty programs has positioned POS systems as strategic assets rather than just transaction tools. The increasing adoption of AI and machine learning into POS platforms is also enabling businesses to deliver personalized services and optimize operations.

Despite its growth potential, the Australian POS market faces challenges such as cybersecurity concerns, high initial setup costs for advanced systems, and the need for regular system updates and staff training. However, the competitive landscape comprising global and local players, along with the emergence of start-ups offering customized solutions for niche markets, continues to drive innovation and affordability. As digital transformation becomes a strategic priority across industries, the POS market in Australia is expected to expand steadily, offering opportunities for technology providers, software developers, and system integrators to capitalize on the country’s evolving business environment.

Key Market Drivers

Rising Adoption of Contactless and Mobile POS Systems

Australia is witnessing a rapid transition to contactless and mobile POS (mPOS) systems, primarily driven by consumer preference for faster and safer payment methods. Over 95% of in-store card transactions in the country are now contactless. Mobile payments using smartphones or wearables account for nearly 35% of all card transactions. Among users aged 18-34, contactless adoption exceeds 85%, highlighting the tech-savvy behavior of younger demographics. Approximately 48% of payments under AUD 10 are made using tap-to-pay methods, a significant increase from just 24% five years ago. Furthermore, nearly 12% of Australian retailers have shifted entirely to mobile-based POS platforms for faster checkout and enhanced mobility.

This growing demand compels retailers to upgrade traditional POS systems with NFC-enabled and mPOS solutions. Mobile POS not only reduces queue time but also enables sales from anywhere within a store, food truck, or pop-up event. Retailers and hospitality players are increasingly integrating wireless terminals that sync directly with cloud-based inventory and CRM systems. The shift also supports remote operations, a feature embraced by over 60% of small businesses post-pandemic. As consumer confidence in digital payments continues to grow, POS vendors are leveraging this trend to offer compact, portable, and cost-effective systems tailored for both SMEs and enterprise-scale clients.

Key Market Challenges

Legacy Technology & Integration Hurdles

Many Australian retailers still rely on outdated or proprietary POS systems that are hard to integrate with modern platforms. Surveys indicate that 60-70% of small businesses find it difficult to unify new payment methods (like mobile wallets or QR payments) with legacy POS hardware. Around 40% report frequent service interruptions or data sync issues during integration. Custom interfacing work often adds 20-30% to implementation costs. As a result, 45% of merchants delay upgrades due to fear of disrupting daily operations. This tech inertia slows innovation, forcing merchants to choose between continuity and capability. POS vendors face the challenge of offering retrofit-friendly solutions and smooth migration paths to avoid alienating this large customer segment.

Key Market Trends

Rise of Contactless and Mobile Payments

Australia has become one of the global leaders in contactless payment adoption, and this consumer behavior is driving a parallel transformation in the POS landscape. Contactless payments, including tap-to-pay cards and mobile wallets like Apple Pay, Google Pay, and Samsung Pay, now represent the vast majority of in-store transactions. This shift is pushing retailers and service providers to upgrade POS terminals to support near-field communication (NFC) technology.

Mobile wallets are no longer a luxury feature but a consumer expectation. Businesses that don’t accept contactless payments risk losing sales. In response, POS vendors are focusing on NFC-enabled terminals and mobile-first systems that ensure quick, secure, and convenient checkout experiences.

This trend has also extended into traditionally cash-heavy industries such as food trucks, salons, and market stalls, where mobile POS devices are replacing traditional cash registers. The portability and low setup cost of mobile POS make them ideal for small, location-flexible businesses that want to offer a modern payment experience.

Furthermore, health and hygiene concerns, amplified during the pandemic, made contactless payments the preferred option for both consumers and merchants. Now, even post-COVID, this behavior persists, reinforcing the need for POS systems that support fast, secure, and frictionless payment processing.

As contactless payment volumes continue to grow, businesses will increasingly demand POS systems that support digital wallets, QR code payments, and secure tap-to-pay features. This is not only about transaction processing - it’s about improving customer experience and maintaining competitiveness in an evolving retail environment.

Key Market Players

• Zeller
• Lightspeed (formerly Kounta)
• Square (Square Australia Pty Ltd)
• Epos Now
• Hike POS
• Retail Express
• PBSA POS
• Impos
• Clover
• Toast POS

Report Scope:

In this report, the Australia POS Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Australia POS Market, By Terminal Type:

• Fixed POS
• Mobile POS

Australia POS Market, By Deployment Mode:

• On-Premises
• Cloud

Australia POS Market, By Operating System:

• Windows
• Android
• iOS

Australia POS Market, By End User:

• Retail
• Travel & Hospitality
• Government
• BFSI
• Healthcare & Pharmaceuticals
• Media & Entertainment
• Transportation
• Logistics
• Others

Australia POS Market, By Region:

• New South Wales
• Victoria
• Queensland
• Western Australia
• South Australia
• Tasmania
• Australian Capital Territory
• Northern Territory

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Australia POS Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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