The majority of the beer sold in Australia is manufactured in the country itself. The beer industry is an essential driver of the Australian economy right from brewing, packaging, and distribution. The beer industry alone accounts for around one percent of Australia's GDP and underpins nearly $16.5 billion yearly in economic activity.
The rapidly changing lifestyle of people, rapid urbanization, high disposable income, and the popularity of beer among the youth has ensured a good growth for the beer industry in Australia in recent years.
The beer industry in Australia remains highly consolidated, with just top three to four players controlling almost 91 percent of the market. Recent years have witnessed a trend towards high-quality craft beers, with potential new layers finding a place in the market slowly.
With the government controlling the industry strictly, the market entry into the Australian beer industry remains challenging. At the same time, for both new and existing players, testing different strategies and inventing diverse products is going to be vital to maintain their leadership positions in the coming years.
The author presents a complete analysis of the Australian beer sector in its research report Beer Industry in Australia 2019. The report includes the following:
- Industry definition
- Industry overview
- Brief analysis of the global beer industry including market statistics, market value & volume analysis, and an industry forecast till 2020.
- Brief analysis of the Asia-Pacific beer industry including market statistics, market value & volume analysis, and an industry forecast till 2020.
- Industry analysis of the Australian beer market through market value and market volume
- Industry segmentation
- Analysis of major distribution channels
- Market share analysis of the major players in Australia
- Industry forecast up to 2022.
A Porter's Five Forces Framework analysis of the Australian beer industry is included in the report, which looks at the various competitive factors impacting the industry from all sides and how these forces affect the buyers, suppliers, and other participants of the industry. An analysis of the major industry players concludes this report on the global beer industry 2019.
Table of Contents
A. Executive SummaryB. Industry Definition
Companies Mentioned
- Anheuser-Busch InBev SA/NV
- Carlsberg A/S
- Coopers Brewery Limited
- Kirin Holding Company
