The author conducted an online questionnaire survey on Taiwan's digital game players during the fourth quarter of 2018 to investigate their profiles and preferences towards digital game purchases, and to analyze differences in the related behaviors of these game players. The effective samples collected amounted to 1,068. This report includes two demographic variables of age group and gender into the survey with an aim to gain a deeper understanding of Taiwanese game players’ game preferences, paying habits, payment preferences, and payment experiences.
List of Topics
- Survey findings on payment experiences of Taiwan's digital game players and includes differences in their in-game purchases for mobile phones and PCs across gender and age groups
- Survey findings on payment preferences of Taiwan's digital game spenders and differences in payment methods and game preferences across gender and age groups
Table of Contents
1. Survey Purpose
Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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