The global India Pale Ale market was valued at $32,905.6 million in 2018 and is projected to reach $70,131.1 million by 2025, growing at a CAGR of 11.4% from 2018 to 2025. The rise in demand for different types of craft beer drives the growth of the global India Pale Ale market.
Over the past one decade, there has been a surge in the worldwide consumption of beer. According to Brewers Association, beer represents nearly 75% of the global market share of alcoholic beverages with India, China, U.S., Brazil, Russia, Germany, and Mexico being the key market. When it comes to craft beer, Europe and North America are the dominant markets in the segment. These regions have witnessed rise demand for different types of craft beers such as Porter, Stout, Brown ale, Lager, and cream ale. As a result, these regions play an important role in driving the market for India Pale Ale in terms of value sales.
However, over consumption of beer causes many health hazards such as high blood pressure, heartburn, leads to intoxication, and hangover. It also increases sugar level of the consumers. Furthermore, drinking inadequately distilled alcoholic beverages can lead to severe health disorders and death in a few cases. Imposing high taxes on such beverages is one way to curb the availability of cheap alcohol. These factors together are expected to restrain the market growth. In addition, stringent government regulations imposed on beer market also act as a restrain for the India Pale Ale market. Apart from this, import duty for imported products, excise duty, and value-added tax for locally produced products are on the rise over the years, which further impend the market growth.
Millennials play an important role in driving the demand for the global India Pale Ale market. There is an increase in the off-premise spending across beer owing to rise in pub and night life culture among millennials. Also, factors such as occasions, motivators, and product preferences play an important role while buying and consuming India pale ale beer. The smooth taste and different flavor are the major factors that drive the growth of the India pale ale market among millennials.
The global India Pale Ale market is segmented on the basis of distribution channel, age group and regions. Based on distribution channel, the market is further bifurcated into on-trade and off-trade. Among these distribution channels, on-trade channel accounts to higher value share since the target customer prefer having craft beer including India Pale Ale in outlets such as bars, restaurants, coffee shops, clubs, and hotels.
Some of the key companies profiled in the report include Anheuser-Busch InBev, Carlsberg Group, Diageo PLC, Heineken N.V., Erdinger Brewery, Lasco Brewery, Oettinger Brewery, Radeberger Brewery, and BAVARIA N.V.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Distribution channel
By Age Group
By Region
o Canada
o Mexico
o Germany
o France
o Italy
o Spain
o Russia
o Rest of Europe
o India
o Japan
o Australia and New Zealand
o Rest of Asia-Pacific
o Middle East
o Africa
Over the past one decade, there has been a surge in the worldwide consumption of beer. According to Brewers Association, beer represents nearly 75% of the global market share of alcoholic beverages with India, China, U.S., Brazil, Russia, Germany, and Mexico being the key market. When it comes to craft beer, Europe and North America are the dominant markets in the segment. These regions have witnessed rise demand for different types of craft beers such as Porter, Stout, Brown ale, Lager, and cream ale. As a result, these regions play an important role in driving the market for India Pale Ale in terms of value sales.
However, over consumption of beer causes many health hazards such as high blood pressure, heartburn, leads to intoxication, and hangover. It also increases sugar level of the consumers. Furthermore, drinking inadequately distilled alcoholic beverages can lead to severe health disorders and death in a few cases. Imposing high taxes on such beverages is one way to curb the availability of cheap alcohol. These factors together are expected to restrain the market growth. In addition, stringent government regulations imposed on beer market also act as a restrain for the India Pale Ale market. Apart from this, import duty for imported products, excise duty, and value-added tax for locally produced products are on the rise over the years, which further impend the market growth.
Millennials play an important role in driving the demand for the global India Pale Ale market. There is an increase in the off-premise spending across beer owing to rise in pub and night life culture among millennials. Also, factors such as occasions, motivators, and product preferences play an important role while buying and consuming India pale ale beer. The smooth taste and different flavor are the major factors that drive the growth of the India pale ale market among millennials.
The global India Pale Ale market is segmented on the basis of distribution channel, age group and regions. Based on distribution channel, the market is further bifurcated into on-trade and off-trade. Among these distribution channels, on-trade channel accounts to higher value share since the target customer prefer having craft beer including India Pale Ale in outlets such as bars, restaurants, coffee shops, clubs, and hotels.
Some of the key companies profiled in the report include Anheuser-Busch InBev, Carlsberg Group, Diageo PLC, Heineken N.V., Erdinger Brewery, Lasco Brewery, Oettinger Brewery, Radeberger Brewery, and BAVARIA N.V.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the global India Pale Ale market.
- The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
KEY MARKET SEGMENTS
By Distribution channel
- On-trade
- off-trade
By Age Group
- 21-35 Years Old
- 40-54 Years Old
- 55 Years and Above
By Region
- North America
o Canada
o Mexico
- Europe
o Germany
o France
o Italy
o Spain
o Russia
o Rest of Europe
- Asia-Pacific
o India
o Japan
o Australia and New Zealand
o Rest of Asia-Pacific
- LAMEA
o Middle East
o Africa
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: India Pale Ale Market, By Distribution Channel
Chapter 5: India Pale Ale Market, By Age Group
Chapter 6: India Pale Ale Market, By Region
Chapter 7: Company Profiles
Executive Summary
According to the report titled, 'India Pale Ale Market by Distribution Channel and Age Group: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global India Pale Ale market size was valued at $32,905.6 million in 2018, and is projected to reach $70,131.1 million by 2025, growing at a CAGR of 11.4% from 2018 to 2025. In 2018, Europe accounted for nearly 46.5% share of the India Pale Ale market.Most of the countries in the world have witnessed rapid urbanization and improvement in their financial conditions. This has led to an overall rise in the disposable income of the people. In addition, this has made way for shift in consumer preferences, especially among young, aspirational drinkers in the developed economies such as Europe and North America, toward different and modern beer from the traditional beer and rum. This has triggered demand for various traditional beers including India Pale Ale beer. There is a significant rise in the consumption of beer by people aged between 18 and 25 years. The approximate number of middle- and old-aged men has remained the same, whereas there is an increase in the number of women. According to the United Nations, the global youth population is expected to rise by 7% to 1.3 million before 2030, which in turn is expected to drive the India Pale Ale market. The trend of drinking among women has been gaining acceptance across the globe due to financial independence and increase in social and professional gatherings.
On premise distribution channels, such as restaurants, cafes, disco, and bars serve beer and special cocktails containing India Pale Ale beer. The on-premise distribution channels have witness higher demand with rise in disposable income and change in consumer preferences.
The raw materials used in India Pale Ale beer manufacturing are affected by volatile prices, which in turn impedes the market growth. These beverages are produced from crops, which are not produced adequately due to draught and other environmental issues, thus creating a supply–demand gap in the industry. This factor lowers their production as well as increases product pricings, which impede the growth of the India Pale Ale market. One major disadvantage of overconsumption of alcohol is the associated negative health effects pertaining to damage to liver, brain, and heart. Furthermore, drinking inadequately distilled alcohol can lead to severe health disorders and death in a few cases. Imposing high taxes on alcohol is one way to curb the availability of cheap alcohol.
There has been an increase in number of users in various social media sites with the rise in internet penetration. Taking this into consideration, most of the key players in the India Pale Ale market strategize on promoting their products and services on these social media platforms. Thus, the global India Pale Ale industry sights critical opportunity in gaining traction and eventually look to grow in terms of value sales through such social media platform.
The global India Pale Ale market analysis is segmented into distribution channel and age group. The distribution channel is further sub segmented into on-trade as well as off-trade. Similarly, the age group is further sub-segmented into 21- 35 years old, 40-54 years old and 55 years and above.
Key Findings of The Study:
In 2018, based on distribution channel, the on-trade segment accounted for around 63.5% India Pale Ale market share, growing at a CAGR of 11.1% from 2018 to 2025.
In 2018, based on age group, the men segment accounted for 54.4% share of the India Pale Ale market and is expected to growth at the highest CAGR of 11.9%.
In 2018, based on region, North America accounted for a prominent market share and is anticipated to grow at a CAGR of 11.9% throughout the India Pale Ale marjet forecast.
The key players profiled for India Pale Ale market include Anheuser-Busch InBev, Carlsberg Group, Diageo PLC, Heineken N.V., Erdinger Brewery, Lasco Brewery, Oettinger Brewery, Radeberger Brewery, and BAVARIA N.V.
Companies Mentioned
- Anheuser-Busch InBev
- Carlsberg Group
- Diageo PLC
- Heineken N.V.
- Erdinger Brewery
- Lasco Brewery
- Oettinger Brewery
- Radeberger Brewery
- BAVARIA N.V.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 245 |
| Published | August 2019 |
| Forecast Period | 2018 - 2025 |
| Estimated Market Value ( USD | $ 32905.6 million |
| Forecasted Market Value ( USD | $ 70131.1 million |
| Compound Annual Growth Rate | 11.4% |
| Regions Covered | Global, India |
| No. of Companies Mentioned | 9 |
