+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Asia-Pacific B2C E-Commerce Market 2019

  • ID: 4846178
  • Report
  • September 2019
  • Region: Asia Pacific
  • 225 Pages
  • yStats GmbH & Co. KG

FEATURED COMPANIES

  • 11 Street Co Ltd
  • Coupang Corp.
  • Foodpanda GmbH
  • NAVER Corp
  • Sendo JSC
  • Tencent Holdings Ltd.
  • MORE

Asia-Pacific remains global leader in B2C E-Commerce sales

Asia-Pacific is the world’s top region in online retail sales

Asia-Pacific is the global leader in E-Commerce market size, being home to two out of the top five countries ranking the highest in the world by online retail sales. China alone accounts for more than one-half of global E-Commerce revenues as of 2019, according to the figures cited in this report. Other leaders include Japan and South Korea. India is also catching up, with one of the fastest-growing E-Commerce markets worldwide. Another growth driver is Southeast Asia, where digital commerce has significant room for growth due to currently low penetration rates.

Top trends and players in Asia-Pacific’s E-Commerce

The key online shopping trends in Asia-Pacific are M-Commerce, cross-border online retail, and social commerce. Some markets, including China and South Korea, have already achieved over a 50% penetration rate of mobile commerce sales, the report reveals. The top two digital commerce leaders in Asia-Pacific are Alibaba Group and JD.com, both based in China. Further major players include Amazon.com, Rakuten, Coupang, Flipkart, Woolworths, and others.

Questions Answered in This Report

  • How large is Asia-Pacific's retail E-Commerce market in 2019?
  • What are the largest and the fastest growing online retail markets in Asia-Pacific?
  • Who are the leading E-Commerce merchants in the top markets of Asia-Pacific?
  • What are the preferred payment methods of online shoppers in this region by country?
  • What are the key online shopping trends in Asia-Pacific?

Please note: For this report, the purchase of an Enterprise licence allows up to ten worldwide users of an organization access to the report.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • 11 Street Co Ltd
  • Coupang Corp.
  • Foodpanda GmbH
  • NAVER Corp
  • Sendo JSC
  • Tencent Holdings Ltd.
  • MORE

1. Management Summary

2. Regional Overview

  • Asia-Pacific’s Share of Global Retail E-Commerce Sales, in %, 2019f
  • Retail E-Commerce Sales in Asia-Pacific, in USD billion, 2018 & 2019f
  • Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
  • Top 10 Countries Worldwide by Retail E-Commerce Sales Growth, in %, by Argentina, Canada, China, India, Indonesia, Malaysia, Mexico, Philippines, Russia, South Korea and Worldwide, 2019f vs. 2018
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, 2018
  • Share of B2C E-Commerce Sales in Asia-Pacific Made Through Marketplaces, in %, 2018
  • Top 10 Retailers in Asia-Pacific, by Sales, in USD billion, 2017 & 2018

3. Advanced Markets
3.1 Japan
3.1.1. Overview

  • B2C E-Commerce Overview & International Comparisons, September 2019

3.1.2. Trends

  • M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2018
  • C2C E-Commerce Sales, in JPY billion, 2016-2018
  • Omnichannel Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2016-2024f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
  • Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2018e - 2022f
  • Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2018e - 2022f

3.1.3. Sales & Shares

  • B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2018
  • B2C E-Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2017-2024f

3.1.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2018
  • Online Shopper Penetration, in % of Internet Users, 2018

3.1.5. Products

  • Breakdown of B2C E-Commerce Sales by Merchandise, Services, and Digital, in JPY billion, and Year-on-Year Change, in %, 2017 & 2018
  • B2C E-Commerce Product Sales by Category, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in Each Category, in %, 2017 & 2018
  • B2C E-Commerce Service Sales by Category, in JPY billion, and Year-on-Year Change, in %, 2017 & 2018

3.1.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018

3.1.7. Delivery

  • Last-Mile Delivery Market Size, in JPY billion, 2015 - 2020f

3.1.8. Players

  • Top E-Commerce Platforms Used, in % of Online Shoppers, 2018

3.2. South Korea
3.2.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, September 2019

3.2.2. Trends

  • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2017-2018 & H1 2019
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
  • Share of Online Shoppers Who Purchased a Product on Instagram, in %, April 2019

3.2.3. Sales & Shares

  • Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2017-2018 & H1 2019
  • B2C E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2018-2023f

3.2.4. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2013 - 2018
  • Online Shopper Penetration, by Device, in % of Internet Users, 2017 & 2018

3.2.5. Products

  • Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • Retail E-Commerce Sales by Product Category, in KRW billion, 2017, 2018 & H1 2019

3.2.6. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2017 & 2018

3.2.7. Delivery

  • Share of Online Shoppers Who Would be Willing to Change Their Main Online Store if Another Store Offered Express Shipping Options, in %, April 2019

3.2.8. Players

  • Overview of B2C E-Commerce Players, September 2019
  • Revenues and Operating Profits/Losses of Selected Leading E-Commerce Players, in KRW billion, and Year-on-Year Change, in %, 2018
  • Average Monthly Online Spending, by Six Selected E-Commerce Platforms and Total Average, in % of Online Shoppers, May 2019
  • Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, August 2019

3.3. Australia
3.3.1. Overview

  • B2C E-Commerce Overview & International Comparisons, September 2019

3.3.2. Trends

  • Top Online Sales Events, by Online Shopper and Online Retailer Participation, in %, April 2019
  • Webrooming and Showrooming Penetration, in % of Consumers, 2019e
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018

3.3.3. Sales & Shares

  • Retail E-Commerce Sales, in AUD billion, and E-Commerce Share of Total Retail Sales, in %, 2014-2018
  • B2C E-Commerce Share of Total Retail Sales, by Pure Play, Multichannel and Total, July 2017 - July 2019

3.3.4. Internet Users & Online Shoppers

  • Online Shopper Penetration, in % of Households, 2018

3.3.5. Products

  • Breakdown of Online Spending by Merchant Segment, in %, 2018

3.3.6. Payment

  • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018

3.3.7. Delivery

  • Express Shipping Share of E-Commerce Deliveries, by Week Before Christmas and Average For All Other Weeks, in %, 2018

3.3.8. Players

  • Top 10 Most Visited Retail Websites, by Total Number of Visits, in millions, by Desktop and Mobile, Q1 2019

3.4. New Zealand
3.4.1. Overview

  • B2C E-Commerce Overview & International Comparisons, September 2019

3.4.2. Trends

  • Top 3 Countries Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018

3.4.3. Sales & Shares

  • B2C E-Commerce Sales, by Domestic and Cross-Border, in NZD billion, 2017 & 2018
  • E-Commerce Share of Retail Sales, in %, 2018

3.4.4. Internet Users & Online Shoppers

  • Online Shopper Penetration, in % of Internet Users, October 2018

3.4.5. Products

  • Breakdown of Online Spending by Merchant Segment, in %, 2018

3.4.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018

3.4.7. Delivery

  • Top Criteria for Choosing an Online Store, incl. Delivery-Related, in % of Online Shoppers, 2018

3.4.8. Players

  • Top 3 Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018

3.5. Singapore
3.5.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, June 2019

3.5.2. Trends

  • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
  • Cross-Border Online Shopper Penetration, in % of Adult Online Shoppers, May 2018

3.5.3. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, April 2019

3.5.4. Internet Users & Online Shoppers

  • Internet User Penetration, in % of Individuals, 2010 - 2018e
  • Online Shopper Penetration, in % of Internet Users, May 2018

3.5.5. Products

  • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018

3.5.6. Payment

  • Top 3 Payment Methods For Online Purchase, in % of Online Shoppers, January 2018

3.5.7. Delivery

  • Delivery-Related Options Encouraging Online Shopping, in % of Online Shoppers, 2018e

3.5.8. Players

  • Overview of B2C E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in thousands, Q1 2019

4. Emerging Markets
4.1. China
4.1.1. Overview

  • Overview of B2C E-Commerce Market and International Comparisons, August 2019

4.1.2. Trends

  • M-Commerce Sales, in USD billion, 2018 & 2023f
  • Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2018
  • Social E-Commerce Market Size, in CNY billion, and Year-on-Year Change, in %, 2015 - 2021f
  • Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, Q2 2017 - Q2 2019
  • Consumer Engagement Activities and Decision to Buy Online and Offline, in % of Consumers, 2018

4.1.3. Sales & Shares

  • Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Four Comparative Estimates, 2017 - 2020f & 2023f
  • E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2017 - 2023f

4.1.4. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2012 - 2018
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2013 - 2018

4.1.5. Products

  • Top Product Categories Purchased Online, in % of Rural Online Shoppers, in % of Urban Online Shoppers, Q1 2019
  • Fresh Food E-Commerce Sales, in CNY billion, and Year-on-Year Change, in %, 2014 - 2021f

4.1.6. Payment

  • Breakdown of E-Commerce Sales by Payment Methods, in %, Q1 2017 & Q1 2018
  • Breakdown of Third-Party Online Payment by Market Share, by Players, in %, 2018

4.1.7. Delivery

  • Number of Express Delivery Parcels, in billions, and Year-on-Year Change, in %, 2014 - 2018

4.1.8. Players

  • Overview of B2C E-Commerce Players, August 2019
  • Breakdown of B2C E-Commerce Market Share, by Market Players, in %, Q3 2018 - Q2 2019

4.2. India
4.2.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, September 2019

4.2.2. Trends

  • Mobile Internet Users, in millions, October 2015, December 2016, 2017 & 2018
  • Retail M-Commerce Sales, in USD billion, 2018 & 2021f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018

4.2.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Six Comparative Estimates, 2016 - 2023f & 2026f - 2027f
  • E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2016-2018e, 2021f, 2023f & 2026f

4.2.4. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, by Urban and Rural, 2017 - 2019e
  • Internet Penetration, by Urban, Rural and Total, in % of Population, December 2018
  • Online Shopper Penetration, in % of Internet Users, by Two Comparative Estimates, 2017 - 2018, 2023f & 2027f

4.2.5. Products

  • Top E-Commerce Merchant Segments, in % of Total E-Commerce Value, 2018
  • Online Grocery Market, in USD billion, and Penetration, in % of Total FMCG Market, 2016 - 2017 & 2020f

4.2.6. Payment

  • Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2018
  • Breakdown of Payment Methods in E-Commerce by Payment Value, in %, 2019e
  • Top 3 Mobile Payment Services, in % of Monthly Transactions, March 2019

4.2.7. Delivery

  • Breakdown of E-Commerce Logistics Market by Logistics Service Provider Types, in %, 2018

4.2.8. Players

  • Overview of B2C E-Commerce Players, August 2019
  • E-Commerce Gross Sales, in USD billion, by Amazon and Flipkart, 2018 & 2023f

4.3. Indonesia
4.3.1. Overview

  • B2C E-Commerce Market Overview, May 2019

4.3.2. Trends

  • Smartphone User Penetration, in % of Mobile Phone Users, 2015 - 2018
  • Breakdown of Devices Used to Access E-Commerce Websites, in % of E-Commerce Users, 2018e
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, 2018
  • Breakdown of E-Commerce by Local and Cross-Border, According to Buyers and Sellers, in %, 2018e
  • Breakdown of E-Commerce Sales by Social Commerce and Retail E-Commerce, in USD billion, 2017 & 2022f

4.3.3. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018 & 2023f
  • E-Commerce Share of Retail Sales, in %, 2019f

4.3.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2017 - 2022f
  • Breakdown of Frequency of Online Shopping, in % of Internet Users, March 2019

4.3.5. Products

  • Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018

4.3.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, September 2018

4.3.7. Delivery

  • Breakdown of Main Drivers for Online Shopping, in % of E-Commerce Users, 2018e

4.3.8. Players

  • B2C E-Commerce Players Overview, May 2019
  • Most Used E-Commerce Websites, in % of Online Shoppers, 2018
  • Product Categories Purchased from the Top Local Online Shopping Websites, May 2018

4.4. Vietnam
4.4.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, August 2019

4.4.2. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, 2018
  • Breakdown of Reasons to Use Social Media, in % of Social Media Users, September 2018

4.4.3. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014-2017 & 2020f
  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2012-2017 & 2020f

4.4.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Population, 2017-2022f
  • Online Shopper Penetration, in % of Internet Users, 2018e

4.4.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2018

4.4.6. Payment

  • Breakdown of Payment Methods Used in Latest Online Purchase, in % Online Shoppers, 2018
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2018

4.4.7. Delivery

  • Breakdown of Perceptions on Online Shopping, incl. Delivery-Related, in % Respondents, 2018

4.4.8. Players

  • Overview of B2C E-Commerce Players, August 2019
  • Top 10 B2C E-Commerce Websites, by Average Monthly Visits, in millions, Q2 2019
  • Websites Used for Online Shopping, in % of Online Shoppers, 2018

4.5. Thailand
4.5.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, May 2019

4.5.2. Trends

  • M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
  • Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of Online Shoppers Who Made Purchases via This Channel, in %, 2018

4.5.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018

4.5.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 - 2018e
  • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2017 & Q1 2018

4.5.5. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018

4.5.6. Payment

  • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018

4.5.7. Delivery

  • Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018

4.5.8. Players

  • Overview of E-Commerce Players, May 2019
  • Top 5 E-Commerce Players by Market Share, in %, 2018

4.6. Malaysia
4.6.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, June 2019

4.6.2. Trends

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, November 2018
  • Share of Online Shoppers Who Made Purchases via Social Media, in % of Online Shoppers, February 2019

4.6.3. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in % of Respondents, Q3 2018

4.6.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2013 - 2018
  • Online Shopper Penetration, in % of Internet Users, 2018

4.6.5. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2018

4.6.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018

4.6.7. Delivery

  • Most Important Factors in E-Commerce Delivery, in % of Online Shoppers, 2018

4.6.8. Players

  • Overview of E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019

4.7. Philippines
4.7.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, June 2019

4.7.2. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, May 2018

4.7.3. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018e

4.7.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 - 2018e
  • Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e

4.7.5. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

4.7.6. Payment

  • Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018

4.7.7. Delivery

  • Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018

4.7.8. Players

  • Overview of E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
Note: Product cover images may vary from those shown

Loading
LOADING...

  • 11 Street Co Ltd
  • Alibaba Group Holding Ltd
  • AliExpress
  • Amazon.com Inc
  • Argomall Inc.
  • Bukalapak.com
  • Coupang Corp.
  • CP Group
  • Dien May Xanh
  • E-Commerce China Dangdang Inc.
  • eBay Inc
  • ezbuy Holdings Limited
  • Facebook Inc
  • Flipkart Online Services Pvt. Ltd.
  • Foodpanda GmbH
  • FPT Corporation
  • GOME Electrical Appliances Holding Ltd
  • JD.com Inc
  • Lazada Group SA
  • Lelong.my
  • Lotte Group
  • NAVER Corp
  • Ola Electric Mobility Pvt Ltd
  • One Mobikwik Systems Pvt. Ltd.
  • Paytm Mobile Solutions Pvt. Ltd.
  • Payzapp
  • PhonePe Internet Pvt Ltd
  • Pinduoduo Inc.
  • Qoo10 Pvt. Ltd
  • Sea Group
  • Sendo JSC
  • Shopee
  • SK Telecom Co. Ltd.
  • StrawberryNet
  • Suning.com Co. Ltd.
  • Taobao China Holding Ltd
  • Tencent Holdings Ltd.
  • Thegioididong.com
  • Tiki Corporation
  • Tmon Inc. (ticket monster)
  • Tokopedia
  • Traveloka Holding Ltd
  • Uber Inc.
  • Vipshop Holdings Ltd.
  • VNG Corporation
  • Walmart Inc.
  • Wemakeprice Inc.
  • Zalora
Note: Product cover images may vary from those shown

Loading
LOADING...

Adroll
adroll