Turkey Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

This report is an analytical report which provides extensive and highly detailed current and future market trends in the Turkish market.

The number of live births in Turkiye declined by 20.9% during 2016-22, reaching 1,035,800 in 2022. This resulted in a baby population of 3.2 million in 2022. The GDP of Turkiye grew by 5.6% in 2022, owing to the favorable economic conditions, while consumer price inflation stood at 72%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 24.7% during 2016-22. In volume terms, sales contracted in 2022 declining at a CAGR of 5.5% during 2016-22. Baby milks remained the largest category in value terms with over 90% of the baby food sector, followed by baby cereals & dry meals. Danone and HiPP were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 55% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Turkiye. The market for baby food in the country is expected to increase in value terms during 2022-28, registering a CAGR of 20.6%.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• Value sales of baby milks grew from TRY700 million ($238.6 million) in 2016 to TRY2.7 billion ($165.1 million) in 2022, registering a CAGR of 24.9% during this period.
• Baby cereals & dry meals volumes decreased from 0.67 million kg in 2016 to 0.48 million kg in 2022, at a negative CAGR of 5.3%.
• Value sales of the baby wet meals & other category rose from TRY12.9 million ($4.3 million) in 2016 to TRY55.5 million ($3.4 million) in 2022, at a CAGR of 27.4%.
• During 2016-22, the PCC of baby finger food declined by 0.9%.
• During 2016-22, the PCC of baby drinks declined by 33.3%.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.