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Location Analytics Tools Market by End-users and Geography - Forecast and Analysis 2019-2023 - Product Image

Location Analytics Tools Market by End-users and Geography - Forecast and Analysis 2019-2023

  • ID: 4846446
  • Report
  • September 2019
  • Region: Global
  • 157 pages
  • TechNavio
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FEATURED COMPANIES

  • Alteryx Inc.
  • Cisco Systems Inc.
  • Gravy Analytics Inc.
  • IBM Corp.
  • inMarket Media LLC
  • Oracle Corp.
  • MORE
Global Location Analytics Tools Market: About this market

The location analytics tools market analysis considers sales from transportation, retail, BFSI, media and entertainment, and other end-users. Our analysis also considers the sales of location analytics tools in APAC, Europe, North America, South America, and MEA. In 2018, the transportation segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the improved visibility offered by location analytics tools to transportation companies will play a significant role in the transportation segment to maintain its market position. Also, our global location analytics tools market report looks at factors such as the rise in awareness of location-enabled services, increasing the use of location analytics in geo-targeted promotion, and increasing number of acquisitions and partnerships. However, stringent government regulations for collecting location data, availability of open-source platforms, and issues with data management and privacy may hamper the growth of the location analytics tools industry over the forecast period.

Global Location Analytics Tools Market: Overview

Increasing use of location analytics in geo-targeted promotion

The penetration of mobile computing devices with GPS sensors is extremely high across the globe. These sensors help in location identification and mapping. Enterprises are taking advantage of this feature to leverage user-related location data using in-built location-tracking capabilities. The location analytics help enterprises in enhancing their service offerings by developing targeted promotions and campaigns and geo-targeted notifications. This helps the companies to garner customer attention and target specific audiences to influence impulse purchases. These data insights enable them to develop targeted sales promotion campaigns and predict workloads for retailers. Thus, the numerous benefits of geo-targeted promotions will drive enterprises to deploy location analytics tools, leading to the expansion of the global location analytics tools market at a CAGR of over 16% during the forecast period.

Growing popularity of location-based gaming

Smartphones are integrated with positioning technologies and GPS sensors. This has led to the emergence of location-based and interactive map-based mobile gaming. This gaming model facilitates online multiplayer and free-to-roam gaming options.  Location analytics is increasingly being used to develop games based on the physical world with real-world locations. Game developers develop such games by tracking and analyzing the movements of players. The adoption of location analytics among game developers is expected to have a positive impact on the overall market growth.

Competitive Landscape

With the presence of a few major players, the global location analytics tools market is concentrated. The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading location analytics tools manufacturers, that include Alteryx Inc., Cisco Systems Inc., Environmental Systems Research Institute Inc., Gravy Analytics Inc., IBM Corp., inMarket Media LLC, Oracle Corp., Pitney Bowes Inc., Salesforce.com Inc., and SAS Institute Inc.

Also, the location analytics tools market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alteryx Inc.
  • Cisco Systems Inc.
  • Gravy Analytics Inc.
  • IBM Corp.
  • inMarket Media LLC
  • Oracle Corp.
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT
2.1 Preface
2.2 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE
  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
PART 04: MARKET SIZING
  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
PART 06: CUSTOMER LANDSCAPE

PART 07: MARKET SEGMENTATION BY END-USER
  • Market segmentation by end-user
  • Comparison by end-user
  • Transportation - Market size and forecast 2018-2023
  • Retail - Market size and forecast 2018-2023
  • BFSI - Market size and forecast 2018-2023
  • Media and entertainment - Market size and forecast 2018-2023
  • Telecommunications - Market size and forecast 2018-2023
  • Other end-users - Market size and forecast 2018-2023
  • Market opportunity by end-user
PART 08: GEOGRAPHIC LANDSCAPE
  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity
PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 11: MARKET TRENDS
  • AI-based location analytics
  • Rise in IoT and need for real-time location analytics
  • Growing popularity of location-based gaming
PART 12: VENDOR LANDSCAPE
  • Overview
  • Landscape disruption
  • Competitive scenario
PART 13: VENDOR ANALYSIS
  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Alteryx Inc.
  • Cisco Systems Inc.
  • Environmental Systems Research Institute Inc.
  • Gravy Analytics Inc.
  • IBM Corp.
  • inMarket Media LLC
  • Oracle Corp.
  • Pitney Bowes Inc.
  • Salesforce.com Inc.
  • SAS Institute Inc.
PART 14: APPENDIX
  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors
List of Exhibits
Exhibit 01: Vendor product offerings
Exhibit 02: Global information technology (IT) software market
Exhibit 03: Segments of global information technology (IT) software market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2018
Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions)
Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
Exhibit 10: Five forces analysis 2018
Exhibit 11: Five forces analysis 2023
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2018
Exhibit 18: Customer landscape
Exhibit 19: End-user - Market share 2018-2023 (%)
Exhibit 20: Comparison by end-user
Exhibit 21: Transportation - Market size and forecast 2018-2023 ($ millions)
Exhibit 22: Transportation - Year-over-year growth 2019-2023 (%)
Exhibit 23: Retail - Market size and forecast 2018-2023 ($ millions)
Exhibit 24: Retail - Year-over-year growth 2019-2023 (%)
Exhibit 25: BFSI - Market size and forecast 2018-2023 ($ millions)
Exhibit 26: BFSI - Year-over-year growth 2019-2023 (%)
Exhibit 27: Media and entertainment - Market size and forecast 2018-2023 ($ millions)
Exhibit 28: Media and entertainment - Year-over-year growth 2019-2023 (%)
Exhibit 29: Telecommunications - Market size and forecast 2018-2023 ($ millions)
Exhibit 30: Telecommunications - Year-over-year growth 2019-2023 (%)
Exhibit 31: Other end-users - Market size and forecast 2018-2023 ($ millions)
Exhibit 32: Other end-users - Year-over-year growth 2019-2023 (%)
Exhibit 33: Market opportunity by end-user
Exhibit 34: Market share by geography 2018-2023 (%)
Exhibit 35: Geographic comparison
Exhibit 36: North America - Market size and forecast 2018-2023 ($ millions)
Exhibit 37: North America - Year-over-year growth 2019-2023 (%)
Exhibit 38: Europe - Market size and forecast 2018-2023 ($ millions)
Exhibit 39: Europe - Year-over-year growth 2019-2023 (%)
Exhibit 40: APAC - Market size and forecast 2018-2023 ($ millions)
Exhibit 41: APAC - Year-over-year growth 2019-2023 (%)
Exhibit 42: MEA - Market size and forecast 2018-2023 ($ millions)
Exhibit 43: MEA - Year-over-year growth 2019-2023 (%)
Exhibit 44: South America - Market size and forecast 2018-2023 ($ millions)
Exhibit 45: South America - Year-over-year growth 2019-2023 (%)
Exhibit 46: Key leading countries
Exhibit 47: Market opportunity
Exhibit 48: Impact of drivers and challenges
Exhibit 49: Vendor landscape
Exhibit 50: Landscape disruption
Exhibit 51: Vendors covered
Exhibit 52: Vendor classification
Exhibit 53: Market positioning of vendors
Exhibit 54: Alteryx Inc. - Vendor overview
Exhibit 55: Alteryx Inc. - Product segments
Exhibit 56: Alteryx Inc. - Organizational developments
Exhibit 57: Alteryx Inc. - Geographic focus
Exhibit 58: Alteryx Inc. - Key offerings
Exhibit 59: Cisco Systems Inc. - Vendor overview
Exhibit 60: Cisco Systems Inc. - Business segments
Exhibit 61: Cisco Systems Inc. - Organizational developments
Exhibit 62: Cisco Systems Inc. - Geographic focus
Exhibit 63: Cisco Systems Inc. - Segment focus
Exhibit 64: Cisco Systems Inc. - Key offerings
Exhibit 65: Environmental Systems Research Institute Inc. - Vendor overview
Exhibit 66: Environmental Systems Research Institute Inc. - Product segments
Exhibit 67: Environmental Systems Research Institute Inc. - Organizational developments
Exhibit 68: Environmental Systems Research Institute Inc. - Key offerings
Exhibit 69: Gravy Analytics Inc. - Vendor overview
Exhibit 70: Gravy Analytics Inc. - Product segments
Exhibit 71: Gravy Analytics Inc. - Organizational developments
Exhibit 72: Gravy Analytics Inc. - Key offerings
Exhibit 73: IBM Corp. - Vendor overview
Exhibit 74: IBM Corp. - Business segments
Exhibit 75: IBM Corp. - Organizational developments
Exhibit 76: IBM Corp. - Geographic focus
Exhibit 77: IBM Corp. - Segment focus
Exhibit 78: IBM Corp. - Key offerings
Exhibit 79: inMarket Media LLC - Vendor overview
Exhibit 80: inMarket Media LLC - Product segments
Exhibit 81: inMarket Media LLC - Organizational developments
Exhibit 82: inMarket Media LLC - Key offerings
Exhibit 83: Oracle Corp. - Vendor overview
Exhibit 84: Oracle Corp. - Business segments
Exhibit 85: Oracle Corp. - Organizational developments
Exhibit 86: Oracle Corp. - Geographic focus
Exhibit 87: Oracle Corp. - Segment focus
Exhibit 88: Oracle Corp. - Key offerings
Exhibit 89: Pitney Bowes Inc. - Vendor overview
Exhibit 90: Pitney Bowes Inc. - Business segments
Exhibit 91: Pitney Bowes Inc. - Organizational developments
Exhibit 92: Pitney Bowes Inc. - Geographic focus
Exhibit 93: Pitney Bowes Inc. - Segment focus
Exhibit 94: Pitney Bowes Inc. - Key offerings
Exhibit 95: Salesforce.com Inc. - Vendor overview
Exhibit 96: Salesforce.com Inc. - Product segments
Exhibit 97: Salesforce.com Inc. - Organizational developments
Exhibit 98: Salesforce.com Inc. - Geographic focus
Exhibit 99: Salesforce.com Inc. - Key offerings
Exhibit 100: SAS Institute Inc. - Vendor overview
Exhibit 101: SAS Institute Inc. - Product segments
Exhibit 102: SAS Institute Inc. - Organizational developments
Exhibit 103: SAS Institute Inc. - Geographic focus
Exhibit 104: SAS Institute Inc. - Key offerings
Exhibit 105: Validation techniques employed for market sizing
Exhibit 106: Definition of market positioning of vendors
Note: Product cover images may vary from those shown
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  • Alteryx Inc.
  • Cisco Systems Inc.
  • Environmental Systems Research Institute Inc.
  • Gravy Analytics Inc.
  • IBM Corp.
  • inMarket Media LLC
  • Oracle Corp.
  • Pitney Bowes Inc.
  • Salesforce.com Inc.
  • SAS Institute Inc.
Note: Product cover images may vary from those shown
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