Category Packaging Opportunities: Dairy

Category Packaging Opportunities: Dairy

Summary

With a diverse selection of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits that can give a more premium feel to appeal to consumers looking to trade up. By using packaging to improve convenience and functionality it is possible to adapt to changing lifestyles and meet the needs of busy consumers. Greater awareness of packaging sustainability means that consumers expect brand owners to act responsibly towards the environment and we are starting to see more eco-friendly packaging formats. We have used the author's Pack-Track packaging innovation tool to identify new packaging developments within the dairy category, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within the author's TrendSights framework.

"Category Packaging Opportunities: Dairy", explores new packaging formats and value-added features in the dairy category, using examples from the author's Pack-Track innovation tool.

Key Questions Answered

What drives packaging innovations in dairy?
What notable new formats and value-added features have been introduced in this category in recent years?
Which consumer trends have these packaging innovations capitalized on?
How can dairy producers use packaging to stay ahead of the game in a crowded marketplace?

Scope

• Packaging solutions that facilitate quick and easy meal preparation are essential to meet the demands of busy consumers.
• Portion packs and single-serve formats extend the eating opportunities for dairy products, allowing easy snacking and consumption on-the-go.
• Premiumization through more sophisticated packaging results in a perceived "better" quality and helps consumers justify the extra cost of trading up. Like all brand owners, the dairy industry is starting to respond to the call for improved environmental sustainability, introducing packaging formats that are easily recyclable or that are less reliant on petroleum-based plastics.

Reasons to Buy

• Use the author's Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.