Home retail series: UK DIY & Gardening - Decorative DIY, 2019-2024
Summary
The UK: DIY & Gardening - Decorative DIY, 2019-2024 report offers comprehensive insight and analysis of the decorative DIY market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and future outlook. The report focuses on the following sub-categories: tiles, tiling, mouldings, paint, wood care, wallpaper, decorative chemicals, abrasives, paint tools & accessories, tiling tools & accessories, wallpaper tools & accessories and wallpaper paste. Consumer data is based on our 2019 UK DIY survey, using a panel of 2,000 nationally representative consumers.
The UK decorative DIY market is set to achieve its strongest year of growth since 2016, benefiting from the improve-instead-of-move trend amid a weak housing market. Decorative DIY products such as paint and wallpaper are relatively low cost and projects require little expertise in comparison to undertaking a full refurbishment, meaning that decorative DIY is a relatively easy and affordable way for consumers to refresh the look of their homes.
Scope
Reasons to Buy
Summary
The UK: DIY & Gardening - Decorative DIY, 2019-2024 report offers comprehensive insight and analysis of the decorative DIY market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and future outlook. The report focuses on the following sub-categories: tiles, tiling, mouldings, paint, wood care, wallpaper, decorative chemicals, abrasives, paint tools & accessories, tiling tools & accessories, wallpaper tools & accessories and wallpaper paste. Consumer data is based on our 2019 UK DIY survey, using a panel of 2,000 nationally representative consumers.
The UK decorative DIY market is set to achieve its strongest year of growth since 2016, benefiting from the improve-instead-of-move trend amid a weak housing market. Decorative DIY products such as paint and wallpaper are relatively low cost and projects require little expertise in comparison to undertaking a full refurbishment, meaning that decorative DIY is a relatively easy and affordable way for consumers to refresh the look of their homes.
Scope
- Though B&Q remains comfortably atop the decorative DIY market, it continues to lose share as competition from non specialists intensifies.
- While a small proportion of the market currently, online growth is set to outperform offline growth over the next five years.
- Price is the most important factor for decorative DIY shoppers. It was the most researched criterion when looking to buy and the main area shoppers want retailers to improve in.
Reasons to Buy
- Discover what will drive growth in the Decorative DIY market out to 2024, to help form an effective growth strategy and target investment to high performance categories.
- Identify the factors driving growth through the general merchandise channel, and understand what this will mean for other players in the market.
- Understand how consumer shopping habits are changing as convenience becomes more important, and learn how key retailers are responding to this.
- Gain a deeper understanding of how to engage decorative DIY shoppers, helping you to draw in new customers.
- Discover what decorative DIY shoppers think retailers need to improve on, allowing you to target investment to the things that matter most to consumers.
Table of Contents
- KEY TRENDS
- Key trends in decorative DIY:
- The decorative DIY market demonstrates resilience in 2019
- Non specialists focussing on price are threatening the market leaders
- Small format stores recognise the value shoppers place on convenience
- Older age groups are most likely to purchase decorative DIY items
- Retailers should consider harnessing social media to inspire DIY projects
- Retailers and brands need to promote DIY as an enjoyable activity
- THE MARKET
- Overall sector size and growth
- Sector size and growth: tiles
- Sector size and growth: tiling
- Sector size and growth: tiling tools & accessories
- Sector size and growth: wallpaper
- Sector size and growth: wallpaper paste
- Sector size and growth: wallpaper tools & accessories
- Sector size and growth: paint
- Sector size and growth: paint tools & accessories
- Sector size and growth: decorative chemicals
- Sector size and growth: mouldings
- Sector size and growth: abrasives
- Sector size and growth: wood care
- Online dynamics
- Channels of distribution
- THE RETAILERS
- Market shares
- Retailer profiles
- B&Q
- Screwfix
- Homebase
- Wickes
- B&M
- THE CONSUMER
- Penetration and profiles
- Purchase frequency
- Rooms decorated or refurbished in the past year
- DIY skill level
- DIY activities undertaken in the past year
- Tradespeople used in the past year
- Net agreement statements
- Research process
- Purchase motivation
- Factors of importance
- Average spend
- Retailer usage
- Visited to used conversion rates
- Drivers of retailer choice
- Things retailers should improve on
- Channel usage
- Opinions on online purchasing
- Online purchasing satisfaction
- Views prior to purchase
- METHODOLOGY
- Market sizing
List of Tables
- Category growth and size by sub-category, 2019-21e
- Channels of distribution, 2019e and 2024e
- Penetration by product, 2019
- Frequency of decorative DIY purchases, 2019
- Purchase motivations, 2019
- Purchase motivations by sub-category, 2019
- Average spend by subcategory, 2019
- Average spend by product, 2019
- Retailer usage by subcategory, 2019
- Considered, visited and used and conversion rates, 2019
- Retailer usage by demographic, 2019
- Retailer drivers by retailer, 2019
- Drivers of retailer choice by retailer, 2019
- Things retailers should improve on by retailer, 2019
List of Figures
- Market size - total market, 2018-24e
- Market growth - total market, 2018-24e
- Market volume growth - total market, 2018-24e
- Market inflation growth - total market, 2018-24e
- Market size - tiles, 2018-24e
- Market growth - tiles, 2018-24e
- Market size - tiling, 2018-24e
- Market growth - tiling, 2018-24e
- Market size - tiling tools & accessories, 2018-24e
- Market growth - tiling tools & accessories, 2018-24e
- Market size - wallpaper, 2018-24e
- Market growth - wallpaper, 2018-24e
- Market size - wallpaper paste, 2018-24e
- Market growth - wallpaper paste, 2018-24e
- Market size - wallpaper tools & accessories, 2018-24e
- Market growth - wallpaper tools & accessories, 2018-24e
- Market size - paint, 2018-24e
- Market growth - paint, 2018-24e
- Market size - paint tools & accessories, 2018-24e
- Market growth - paint tools & accessories, 2018-24e
- Market size - decorative chemicals, 2018-24e
- Market growth - decorative chemicals, 2018-24e
- Market size - mouldings, 2018-24e
- Market growth - mouldings, 2018-24e
- Market size - abrasives, 2018-24e
- Market growth - abrasives, 2018-24e
- Market size - wood care, 2018-24e
- Market growth - wood care, 2018-24e
- Category growth and size by sub-category, 2019-21e
- Online market size and penetration, 2018-24e
- Online and offline market growth, 2018-24e
- Channels of distribution, 2019e and 2024e
- Top five decorative DIY retailers, 2019
- Change in share among top five decorative DIY retailers on 2018
- Decorative DIY market share for B&Q, 2017-19e
- Retailer demographics for B&Q, 2019
- Customer share for B&Q, 2019
- Decorative DIY market share for Screwfix, 2017-19e
- Retailer demographics for Screwfix, 2019
- Customer share for Screwfix, 2019
- Decorative DIY market share for Homebase, 2017-19e
- Retailer demographics for Homebase, 2019
- Customer share for Homebase, 2019
- Decorative DIY market share for Wickes, 2017-19e
- Retailer demographics for Wickes, 2019
- Customer share for Wickes, 2019
- Decorative DIY market share for B&M, 2017-19e
- Retailer demographics for B&M, 2019
- Customer share for B&M, 2019
- Overall penetration for decorative DIY, 2019
- Profile by demographic for decorative DIY, 2019
- Penetration by region for decorative DIY, 2019
- Overall penetration for tiles, 2019
- Profile by demographic for tiles, 2019
- Penetration by region for tiles, 2019
- Overall penetration for tiling, 2019
- Profile by demographic for tiling, 2019
- Penetration by region for tiling, 2019
- Overall penetration for mouldings, 2019
- Profile by demographic for mouldings, 2019
- Penetration by region for mouldings, 2019
- Overall penetration for paint, 2019
- Profile by demographic for paint, 2019
- Penetration by region for paint, 2019
- Overall penetration for wood care, 2019
- Profile by demographic for wood care, 2019
- Penetration by region for wood care, 2019
- Overall penetration for wallpaper, 2019
- Profile by demographic for wallpaper, 2019
- Penetration by region for wallpaper, 2019
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- B&Q
- Screwfix
- Homebase
- Wickes
- B&M
- Wilko
- Home Bargains
- Poundland
