+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

India Extruded Snacks Market, By Product Type (Rice Extruded Snacks, Corn Extruded Snacks, Wheat Extruded Snacks and Others), By Distribution Channel, By Region, By Company, Competition, Forecast & Opportunities, 2024

  • PDF Icon


  • October 2019
  • Region: India
  • TechSci Research
  • ID: 4850707
Free Webex Call
10% Free customization
Free Webex Call

Speak directly to the analyst to clarify any post sales queries you may have.

10% Free customization

This report comes with 10% free customization, enabling you to add data that meets your specific business needs.

The Indian Extruded Snack Market in expected to grow at a CAGR of 15% during the forecast period on account of rising per capita income, growing youth population, increasing urbanization, introduction of smaller packs and competitive pricing by the market leaders. Additionally, introduction of regional flavors by leading players is also boosting the extruded snacks market in the country. Moreover, busy work schedules (especially of the urban population) coupled with growing youth population is further fostering the demand for extruded snacks in the country.

The Indian Extruded Snack Market can be segmented based on product type, distribution channel, company and region. Based on product type, the Indian Extruded Snack Market can be categorized into rice extruded snacks, corn extruded snacks, wheat extruded snacks and others. The rice extruded snacks is expected to witness the fastest growth during the forecast period since it holds the major part of market share on account of their huge popularity and consumer preference. Additionally, the strong marketing of the rice based extruded snacks such as Kurkure, Tedhe Medhe, Taka Tak, among others by the major players such as PepsiCo, ITC, and Haldirams, further propels the market.

The Northern region dominates the country’s extruded snacks market in 2018, and is expected to maintain its dominance during the forecast period. Some of the major players operating in the Indian Extruded Snacks Market are PepsiCo, ITC, Prataap Snacks, DFM Foods, Haldirams, among others.

Years considered for this report:
  • Historical Years: 2014-2017
  • Base Year: 2018
  • Estimated Year: 2019
  • Forecast Period: 2020–2024

Objective of the Study:
  • To analyze and forecast the market size of the Indian Extruded Snack Market
  • To classify and forecast the Indian Extruded Snack Market based on product type, by distribution channel, regional distribution, and company
  • To identify drivers and challenges for the Indian Extruded Snack Market
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Indian Extruded Snack Market
  • To conduct pricing analysis for the Indian Extruded Snack Market
  • To identify and analyze the profile of leading players involved in the Indian Extruded Snack Market

Both primary as well as exhaustive secondary research was performed for this study. Initially, They sourced a list of manufacturers across the globe. Subsequently, researchers conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, they could include the manufacturers which could not be identified due to the limitations of secondary research. The author analyzed the service offerings, distribution channels and presence of all major manufacturers across the globe.

Researchers calculated the market size of the Indian Extruded Snack Market by using a bottom-up approach, wherein data for various applications across various end-user segments was recorded and forecast for the future years. They sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:
  • Extruded snacks manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulatory authorities and policy makers
  • Organizations, forums and alliances related to extruded snacks market
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end-users, etc. besides allowing them in strategizing investments and capitalizing on the market opportunities.

Report Scope:

In this report, the Indian Extruded Snack Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, By Product Type
  • Rice Extruded Snacks
  • Corn Extruded Snacks
  • Wheat Extruded Snacks
  • Other Extruded Snacks

Market, By Distribution Channel
  • Traditional Grocery Stores
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Market, By Region:
  • North
  • West
  • East
  • South

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Indian Extruded Snack Market.

Available Customizations
With the given market data, the author offers customizations according to a client’s specific needs.

Please note: With the Enterprise license, the PDF product is printable and editable and comes with a market data excel sheet.

Table of Contents

1. Product Overview2. Research Methodology3. Analyst View
4. Voice of Customer
4.1. Brand recall (Spontaneous and Aided)
4.2. Sources of Information
4.3. Preferred point of purchase
4.4. Factors influencing purchase decision
5. Global Extruded Snacks Market Overview
6. India Extruded Snacks Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Product Type (Rice, Corn, Wheat and Others)
6.2.2. By Distribution Channel (Traditional Grocery Stores, Supermarkets/Hypermarkets, Convenience Stores, Online and Others)
6.2.3. By Region
6.2.4. By Company
6.3. Market Attractiveness Index Analysis
7. India Rice Extruded Snacks Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Distribution Channel
7.3. Pricing Analysis
8. India Corn Extruded Snacks Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Distribution Channel
8.3. Pricing Analysis
9. India Wheat Extruded Snacks Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Distribution Channel
9.3. Pricing Analysis
10. Supply Chain Analysis11. Import-Export Dynamics
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Developments14. Policy & Regulatory Landscape15. India Economic Profile
16. Competitive Landscape
16.1. Company Profiles (Leading 10 Companies)
16.1.1. PepsiCo India Holdings Pvt Ltd
16.1.2. ITC Limited
16.1.3. Prataap Snacks Limited
16.1.4. DFM Foods Limited
16.1.5. Haldiram’s Food International Ltd
16.1.6. Balaji Wafers Pvt Ltd
16.1.7. Bikanervala Foods Pvt Ltd
16.1.8. Parle Food Pvt Ltd
16.1.9. Bikaji Foods International Ltd
16.1.10. Laxmi Snacks Pvt Ltd
17. Strategic Recommendations18. About Us & Disclaimer

Companies Mentioned

A selection of companies mentioned in this report includes:

  • PepsiCo India Holdings Pvt Ltd
  • ITC Limited
  • Prataap Snacks Limited
  • DFM Foods Limited
  • Haldiram’s Food International Ltd
  • Balaji Wafers Pvt Ltd
  • Bikanervala Foods Pvt Ltd
  • Parle Food Pvt Ltd
  • Bikaji Foods International Ltd
  • Laxmi Snacks Pvt Ltd