Consumer Health in Jordan - Research and Markets

Over 2025, retail current value sales of consumer health in Jordan are projected to grow healthily, and marginally faster than in 2024. This is partly due to a higher rate of inflation exerting upward pressure on prices. However, sales development continues to be underpinned by population growth, rising self-medication, wider accessibility to OTC products and heightened consumer health and wellbeing awareness.

The Consumer Health in Jordan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?

MARKET DATA

Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

DISCLAIMER

ANALGESICS

Key Data Findings
2025 Developments
Analgesics remains the most popular OTC category in Jordan at the end of the review period
GSK Consumer Healthcare continues to lead analgesics with its popular Panadol brand
Pharmacies’ dominance of the distribution landscape of analgesics is underpinned by strict regulation
Prospects and Opportunities
Population growth and an increasing focus on self-medication are set to boost retail sales of analgesics
Analgesics retains the potential for continuous innovation efforts
Innovation could target unmet needs like reducing addiction and obtaining better health and wellness results
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES

Population size, climatic conditions and growing self-medication trend boost the category performance
GSK Consumer Healthcare’s wider offer helps it to maintain the leading position
Pharmacies dominate distribution amidst the strict regulation of OTC medicines in Jordan
Self-medication and population growth to continue to boost sales development
Genomic data to provide key information for new product developments
The outlook is promising for sustainable pharmaceutical manufacturing
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES

The demand for digestive remedies is closely linked to the local cuisine and dietary habits
Pfizer leads digestive remedies with a strong brand, but smaller cheaper brands make gains
Pharmacies consolidate dominance with wide and trusted offers of digestive remedies
Digestive remedies is well placed to perform positively over the forecast period
Herbal-based product innovations are expected for digestive remedies
Ingredient innovations to support digestive health
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS

Positive performance for a developing category in Jordan
Dar-Al-Dawa Development & Investment leads a highly fragmented competitive landscape with its Mycoheal brand
Strict regulation keeps pharmacies to the fore
Positive outlook driven by consumers’ increasing interest in skin health
Innovative treatments and projected new approaches in dermatologicals
More natural dermatologicals to gain favour over the forecast period
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

WOUND CARE

More active population provides the conditions for the positive performance of wound care in 2025
Beiersdorf leads a fragmented competitive landscape through its flagship Hansaplast brand
Pharmacies dominates but there is space for other distribution channels in wound care
Expected shift towards more active lifestyles to fuel wound care retail sales
Hydrofibre technology to gain traction in wound care
Increasing wound healing rate is likely to reduce the environmental and financial burden
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS AND DIETARY SUPPLEMENTS

Rising awareness of products and uses drive interest in vitamins and dietary supplements
Entry of small, lower-priced brands increase the pressure on the leading players
Retail e-commerce shows signs of dynamism in the distribution of vitamins and dietary supplements
The outlook for vitamins and dietary supplements is healthy
Innovation and technology to help shape the evolution of vitamins
Unlocking sustainability opportunities
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING

The demand for weight management and wellbeing is driven by the prevalence of obesity and overweightness among the local population
Small players continue to make retail value share gains
Pharmacies dominates but there is room for other retail channels
Numerous growth drivers promise a healthy retail value sales performance
Research and technology to be key factors in category development
Health and wellness products a focus of innovation in new launches
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION

A fitness-orientated young adult male audience drives sports nutrition in Jordan
Optimum Nutrition leverages high brand recognition among bodybuilders and serious athletes to lead the field
Retail e-commerce is emerging as a significant distribution channel for sports nutrition
Growth is set to be driven by the rising awareness and availability of sports nutrition products
More personalised sports nutrition is anticipated over the forecast period
More plant-based and clean label products to appear
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS

Herbal/traditional cough, cold and allergy (hay fever) remedies continue to shape the category
The competitive landscape of herbal/traditional products remains highly fragmented
Government regulation ensures pharmacies’ dominance in the distribution of herbal/traditional products in Jordan
Herbal/traditional products is expected to benefit from increasing interest in packaged versions
Advances in technology to enhance product quality and safety
Sustainable development opportunities through herbal/traditional products
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030

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