This report covers the US market for lawn and garden consumables, which include packaged consumable products used in the maintenance of turf, gardens, borders, and other outside areas. Service revenues, bulk items, agricultural products, household insecticides, equipment, live goods such as saplings, seedlings and mature plants, and manufactured hard goods such as bricks and pavers are excluded from the scope of this study.
Products
Lawn and garden consumable products covered in the scope of this study include:
- fertilizers: solid (dry), including granules, powders, spikes; liquids
- pesticides: herbicides (selective or nonselective; pre-emergent or post-emergent), insecticides, fungicides, rodenticides, animal repellents
- growing media: packaged soil (potting soil, garden soil, top soil, planting mix, soilless potting mixes), and soil amendments (bark, charcoal, compost, humus, limestone, manure, peat, perlite, sand, sphagnum peat moss, and vermiculite)
- seeds: grass and turf, ornamentals, other seeds
- mulch and other ground covers: wood mulch and chips (conventional and colored), rubber mulch, other mulch and ground coverings
- other lawn and garden consumables: growth regulators, pH controls, stump removers, and biostimulants
Markets
Demand for lawn and garden consumables is also broken out by market, including:
- residential
- golf courses
- government and institutional
- commercial and industrial
- commercial nurseries and garden centers, and other markets such as sod farms, cemeteries, and turf areas in privately owned sports venues
Distribution Channels
The report presents retail-level sales, broken out by the following distribution channels:
- home centers
- mass merchandisers
- garden centers
- mail order/internet
- hardware and feed stores
Table of Contents
EXECUTIVE SUMMARY
OVERVIEW
- Key Findings
- Historical Market Trends
- Lawn & Garden Market Overview
- End Users
- DIY vs. DIFM Trends
- Demand by End User
- Consumer/DIY
- Lawn Care & Landscaping Service Firms
- Other Professional End Users
- International Activity & Foreign Trade
- Global Demand
- Foreign Trade
- Major Opportunities for Growth
FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND
- Pricing Trends
- Raw Materials
- Consumer Trends
- Regulatory Issues
- Pesticides
- Fertilizers & Other Lawn & Garden Consumables
- Environmental Trends & Issues
- Climate & Seasonality
- Water Conservation
- Native Plants & Organic Gardening
- Wildlife Conservation & Pollinator-Friendly Gardens
- Homeownership, Urbanization, & Outdoor Living
- Demographic Trends
- Urban Green Spaces & Park Investment
MARKETS
- Key Findings
- Lawn & Garden Consumable Demand by Market
- Residential
- Demand by Product
- Consumer/DIY vs. Professional
- Golf Courses
- Government & Institutional
- Commercial & Industrial
- Other Markets
PRODUCTS
- Key Findings
- Lawn & Garden Consumable Demand by Product
- Fertilizers
- Demand by Application & Market
- Demand by Media
- Organic Fertilizers
- Pesticides
- Demand by Application
- Demand by Type
- Herbicides
- Product Description
- Demand by Market
- Suppliers
- Insecticides
- Other Pesticides
- Organic Pesticides
- Growing Media
- Demand by Market & Application
- Demand by Type
- Packaged Soil
- Soil Amendments (Compost, Peat, Perlite, & Other)
- Scope & Product Description
- Demand by Type
- Suppliers
- Seeds
- Demand by Market
- Demand by Type (Grass, Turf, Ornamental, & Other Seeds)
- Suppliers
- Mulch & Other Ground Coverings
- Product Description
- Demand by Market
- Demand by Type
- Other Lawn & Garden Consumables
- Scope & Product Description
- Demand by Market
CONSUMER INSIGHTS & TRENDS
- Key Findings
- Homeownership Trends
- Homeownership Trends: Ownership vs. Rentals
- Homeownership Trends: Annual Household Income
- Homeownership Trends: Age Brackets
- Prevalence of Outdoor Spaces at Home
- Size of Owned Land Around Home
- Gardening Participation
- Types & Locations of Plants Grown
- Growing Plants by Age Bracket
- Millennials & Generation Xers More Likely to Grow Vegetables, Herbs, & Fruit
- Lawn & Garden Consumables Purchases
- Purchases by Product
- Preference for Organic Consumables by Age Bracket
- Priorities When Purchasing Lawn & Garden Consumables
- Sources of Information Used When Making Purchasing Decisions
- Pesticide & Herbicide Preferences
- Organic & Environmental Preferences
- Lawn & Garden Maintenance
- Consumer Attitudes About Lawn & Garden Care
RETAIL SALES & DISTRIBUTION CHANNELS
- Key Findings
- Retail vs. Professional Distribution
- Retail Sales by Product
- Retail Sales by End User
- Retail Distribution
- Consumer Retail Shopping Patterns: Sales by Primary & Secondary Retail Outlet
- Home Centers
- Mass Merchandisers
- Garden Centers
- Mail Order/Internet
- Other Retail Distribution
- Professional Market Distribution
- Distribution by Market
- Direct Sales
- Professional Service Firms
- Agricultural Chemical Distributors
- Other Professional Market Distribution
INDUSTRY STRUCTURE
- Key Findings & Industry Composition
- Market Share
- Overall Market Share
- Consumer Products
- Professional Products
- Industry Restructuring
- Competitive Strategies
- Consumer vs. Professional Markets
- Brand Name Recognition
- Brand Names & Private Label Names
- Licensing Brand Names to Complementary Products
- Packaging
- Product Line Expansion
- Product Focus
- Cooperative Agreements
- Marketing
- Conventional Advertising
- Strategic Media Partnerships
- Internet
- Other Marketing
- List of Industry Participants
APPENDIX
- Scope
- Definitions
- Abbreviations
- Study-Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Macroeconomic Assumptions
- Economic Environment
- Demographics
- Consumer Spending
- Housing Stock
- Regional Population & Housing Starts
LIST OF TABLES
OVERVIEW
Table 2-1 - Lawn & Garden Consumable Market, 2008 - 2018
Table 2-2 - Lawn & Garden Product Demand by End User & Product, 2008 - 2023 (billion dollars)
Table 2-3 - Lawn & Garden Consumable Demand by End User, 2008 - 2023 (million dollars)
Table 2-4 - Growth Opportunities in Lawn & Garden Consumables
FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND
Table 3-1 - Lawn & Garden Consumables Pricing Trends, 2008 - 2023 (dollars per pound)
Table 3-2 - Lawn & Garden Chemical Raw Materials Demand, 2008 - 2023 (million pounds)
Table 3-3 - Consumer Trends Affecting Lawn & Garden Consumables
Table 3-4 - State Lawn & Garden Fertilizer Regulations
MARKETS
Table 4-1 - Lawn & Garden Consumable Demand by Market, 2008 - 2023 (million dollars)
Table 4-2 - Residential Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
Table 4-3 - Residential Lawn & Garden Consumable Demand by End User, 2008 - 2023 (million dollars)
Table 4-4 - Golf Course Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
Table 4-5 - Government & Institutional Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
Table 4-6 - Commercial & Industrial Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
Table 4-7 - Demand for Lawn & Garden Consumables in Other Markets by Product, 2008 - 2023 (million dollars)
PRODUCTS
Table 5-1 - Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
Table 5-2 - Lawn & Garden Fertilizer Demand by Application & Market, 2008 - 2023 (million dollars)
Table 5-3 - Lawn & Garden Fertilizer Demand by Media, 2008 - 2023 (million dollars)
Table 5-4 - Organic Lawn & Garden Fertilizer Demand, 2008 - 2023 (million dollars)
Table 5-5 - Lawn & Garden Pesticide Demand by Application, 2008 - 2023 (million dollars)
Table 5-6 - Lawn & Garden Pesticide Demand by Type, 2008 - 2023 (million dollars)
Table 5-7 - Lawn & Garden Herbicide Demand by Market, 2008 - 2023 (million dollars)
Table 5-8 - Lawn & Garden Insecticide Demand by Market, 2008 - 2023 (million dollars)
Table 5-9 - Other Lawn & Garden Pesticide Demand by Market & Type, 2008 - 2023 (million dollars)
Table 5-10 - Organic Lawn & Garden Pesticide Demand by Type, 2008 - 2023 (million dollars)
Table 5-11 - Lawn & Garden Growing Media Demand by Application & Market, 2008 - 2023 (million dollars)
Table 5-12 - Lawn & Garden Growing Media Demand by Type, 2008 - 2023 (million dollars)
Table 5-13 - Lawn & Garden Packaged Soil Demand by Type, 2008 - 2023 (million dollars)
Table 5-14 - Lawn & Garden Soil Amendments Demand by Type, 2008 - 2023 (million dollars)
Table 5-15 - Lawn & Garden Seed Demand by Market, 2008 - 2023 (million dollars)
Table 5-16 - Lawn & Garden Seed Demand by Type, 2008 - 2023 (million dollars)
Table 5-17 - Lawn & Garden Mulch & Other Ground Covering Demand by Market, 2008 - 2023 (million dollars)
Table 5-18 - Lawn & Garden Mulch & Other Ground Covering Demand by Type, 2008 - 2023 (million dollars)
Table 5-19 - Other Lawn & Garden Consumable Demand by Market, 2008 - 2023 (million dollars)
CONSUMER INSIGHTS & TRENDS
Table 6-1 - Home Ownership & Rentals in the US, 2008 - 2018 (percent)
Table 6-2 - Home Ownership & Rental Trends in the US by Annual Household Income, 2008 - 2018 (percent)
Table 6-3 - Presence of a Lawn, Garden, or Outdoor Space at Home, 2019 (percent)
Table 6-4 - Share of Households That Own Land Around the Home by Size of Land, 2008 - 2018 (percent)
Table 6-5 - Lawn & Garden Consumables Purchases in the Last 12 Months by Consumers Who Grow Plants, 2019 (percent & responses)
Table 6-6 - Most Helpful Source of Information When Making Lawn & Garden Supplies Purchases, 2019 (response & percent)
Table 6-7 - Secondary Source of Information When Making Lawn & Garden Consumables Purchases, 2019 (response & percent)
Table 6-8 - Who Performs Lawn & Garden Maintenance at Your Home, 2019 (response & percent)
Table 6-9 - Who Performs Lawn & Garden Maintenance at Your Home by Area, 2019 (percent)
RETAIL SALES & DISTRIBUTION CHANNELS
Table 7-1 - Lawn & Garden Consumables Sales by Distribution Channel, 2008 - 2023 (million dollars)
Table 7-2 - Lawn & Garden Consumables Retail Sales by Product, 2008 - 2023 (million dollars)
Table 7-3 - Lawn & Garden Consumables Retail Sales by End User, 2008 - 2023 (million dollars)
Table 7-4 - Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent & responses)
Table 7-5 - Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Also Shop for These Items? (percent & responses)
INDUSTRY STRUCTURE
Table 8-1 - US Lawn & Garden Consumables Sales by Company, 2018 (million dollars)
Table 8-2 - Selected Mergers & Acquisitions
Table 8-3 - Lawn & Garden Consumables - Key Private Label Brands
Table 8-4 - Selected Cooperative Agreements
APPENDIX
Table 9-1 - Relevant Industry Codes
Table 9-2 - Relevant HS Codes
Table 9-3 - Abbreviations & Acronyms Used in Study
Table 9-4 - Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars)
Table 9-5 - Population & Households, 2008 - 2023 (million persons)
Table 9-6 - Personal Consumption Expenditures, 2008 - 2023 (billion dollars)
Table 9-7 - Housing Stock by Type, 2008 - 2023 (million units)
Table 9-8 - Population by Region & Subregion, 2008 - 2023 (million people)
Table 9-9 - Single Family Housing Starts by Region & Subregion, 2008 - 2023 (thousand units)
Table 9-10 - Multifamily Housing Starts by Region & Subregion, 2008 - 2023 (thousand units)
LIST OF FIGURES
EXECUTIVE SUMMARY
Figure 1-1 - US Lawn & Garden Consumables Market
OVERVIEW
Figure 2-1 - US Lawn & Garden Consumables Market Trends
FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND
Figure 3-1 - Urban Dwellers Percent of Total US Population, 2000 - 2023
MARKETS
Figure 4-1 - Key Trends in US Lawn & Garden Consumables Markets
Figure 4-2 - Lawn & Garden Consumable Demand Growth by Market, 2018 - 2023 (billion dollars)
Figure 4-3 - Residential Market: Consumer/DIY vs. Professional Products
Figure 4-4 - Golf Course Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)
Figure 4-5 - Government & Institutional Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)
Figure 4-6 - Commercial & Industrial Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)
Figure 4-7 - Other Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)
PRODUCTS
Figure 5-1 - Key Trends in US Lawn & Garden Consumable Product
Figure 5-2 - Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (billion dollars)
Figure 5-3 - Lawn & Garden Fertilizer Demand Growth by Market, 2018 - 2023 (billion dollars
Figure 5-4 - Fertilizers: Key Demand Drivers
Figure 5-5 - Lawn & Garden Pesticide Demand Growth by Application, 2018 - 2023 (billion dollars)
Figure 5-6 - Pesticides: Key Demand Drivers
Figure 5-7 - Growing Media: Key Demand Drivers
Figure 5-8 - Lawn & Garden Packaged Soil Demand Growth by Type, 2018 - 2023 (million dollars)
Figure 5-9 - Lawn & Garden Seed Demand Growth by Market, 2018 - 2023 (million dollars)
Figure 5-10 - Seeds: Key Demand Drivers
Figure 5-11 - Lawn & Garden Mulch & Other Ground Covering Demand Growth by Market, 2018 - 2023 (million dollars)
Figure 5-12 - Mulch & Other Ground Coverings: Key Demand Drivers
Figure 5-13 - Other Lawn & Garden Consumable Demand Growth by Market, 2018 - 2023 (million dollars)
CONSUMER INSIGHTS & TRENDS
Figure 6-1 - Key Consumer Insights & Retail Trends in Lawn & Garden Consumables
Figure 6-2 - Home Ownership & Rentals in the US by Age Bracket, 2008 & 2018 (percent of population)
Figure 6-3 - Location of Plants Grown, 2019 (percent)
Figure 6-4 - Types of Plants Grown, 2019 (percent)
Figure 6-5 - Do You Grow Plants by Age Bracket, 2019 (percent)
Figure 6-6 - Types of Plants Grown by Age Bracket, 2019 (percent)
Figure 6-7 - Organic Consumables Purchases by Age Bracket, 2019 (percent)
Figure 6-8 - Consumer Priorities When Purchasing Lawn & Garden Consumables, 2019 (percent)
Figure 6-9 - Pesticide & Herbicide Preferences of Consumers Who Grow Plants, 2019 (percent)
Figure 6-10 - Organic Preferences of Consumers Who Grow Plants, 2019 (percent)
Figure 6-11 - Environmental Preferences of Consumers with a Lawn, Garden, or Outdoor Space, 2019 (percent)
Figure 6-12 - Consumer Attitudes About Lawn & Garden Care, 2019 (percent)
RETAIL SALES & DISTRIBUTION CHANNELS
Figure 7-1 - Key Trends in the Distribution of Lawn & Garden Consumables
Figure 7-2 - Total Retail Markup by Product, 2018 (billion dollars)
Figure 7-3 - Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent)
Figure 7-4 - Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Also Shop for These Items? (percent)
Figure 7-5 - Lawn & Garden Consumables Retail Distribution by Outlet, 2018 (billion dollars)
Figure 7-6 - Professional Lawn & Garden Consumables Retail Distribution by Outlet, 2018 (billion dollars)
INDUSTRY STRUCTURE
Figure 8-1 - US Lawn & Garden Consumables Market Share, 2018 (billion dollars)
Figure 8-2 - US Consumer Lawn & Garden Consumables Market Share, 2018 (billion dollars)
Figure 8-3 - Consumer Lawn & Garden Consumables: Leading Supplier
Figure 8-4 - Consumer Lawn & Garden Consumables: Second Leading Supplier
Figure 8-5 - Consumer Lawn & Garden Consumables: Third Leading Supplier
Figure 8-6 - Consumer Lawn & Garden Consumables: Fourth Leading Supplier
Figure 8-7 - US Professional Lawn & Garden Consumables Market Share, 2018 (billion dollars)
Figure 8-8 - Professional Lawn & Garden Consumables: Leading Supplier
Figure 8-9 - Professional Lawn & Garden Consumables: Second Leading Supplier
Figure 8-10 - Professional Lawn & Garden Consumables: Third Leading Supplier
Figure 8-11 - Professional Lawn & Garden Consumables: Fourth Leading Supplier
Figure 8-12 - Examples of Products Licensed Under the Scotts & Miracle-Gro Brands
APPENDIX
Figure 9-1 - Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)
Figure 9-2 - Annual Population Growth, 2003 - 2018 (percent)
Figure 9-3 - Housing Stock by Year of Construction, 2018 (percent)
Samples
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Methodology
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