South Africa Prepared Meals - Market Assessment and Forecast to 2023

South Africa Prepared Meals - Market Assessment and Forecast to 2023

Summary

The South African prepared meals sector is led by the ‘ready meals’ category in both value and volume terms, while the pizza category is expected to register fastest value and volume growth during 2018-2023. Hypermarkets and supermarkets is the leading channel for the distribution of prepared meals products in the country. Rigid plastics is the most commonly used pack material in the sector. Fry family foods, Tiger brands limited and McCain are the top three companies in the South African prepared meals sector.

The Country Profile report on the Prepared Meals sector in South Africa provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

Scope

• The South African prepared meals sector is expected grow at 9.1%. Pizza was the largest growing category. Hypermarkets & Supermarkets accounted for the highest distribution. Kids and baby consumers were the top consumers.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.