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Turkey Pasta & Noodles - Market Assessment and Forecast to 2023

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    Report

  • 93 Pages
  • August 2019
  • Region: Turkey
  • GlobalData
  • ID: 4855894
Turkey Pasta & Noodles - Market Assessment and Forecast to 2023

Summary

The Turkish pasta & noodles sector is led by ‘dried pasta’ category in value terms. Dried & instant noodles category is expected to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading distribution channel for the pasta & noodles products in the country. Flexible packaging is most commonly used pack material in the sector, followed by paper & board. Barilla, Nuh’un Ankara Makarnasi and Tat Gida Sanayi A.S are the top players in this sector.

The Country Profile report on the Pasta & Noodles sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

Scope
  • The Turkish pasta & noodles sector is expected to grow at a CAGR of 3.5% by value during 2018-2023
  • Dried pasta is the largest category in both the value and volume terms in the Turkish pasta & noodles sector
  • Dried & instant noodles category is expected to register fastest value growth at a CGAR of 12.1% during 2018-2023
  • Hypermarkets & supermarkets is the largest distribution channel with a value share of 83%
  • Barilla, Nuh’un Ankara Makarnasi. and Tat Gida Sanayi A.S. are the top three companies in the sector
  • Flexible packaging accounted for a share of 88.6% in the Turkish pasta & noodles sector
  • The consumption of pasta & noodles is higher among males than females in Turkey

Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report scope
  • Executive summary
  • Turkey in the global and regional context
  • Turkey in the global and Eastern Europe pasta & noodles sector
  • Turkey compared to other leading countries in the Eastern Europe
  • Per capita consumption and expenditure - Turkey compared to the Eastern Europe and global levels
  • Sector analysis - pasta & noodles
  • Country snapshot - pasta & noodles sector in Turkey
  • Value and volume analysis - pasta & noodles sector in Turkey
  • Degree of trading up/down in the Turkish pasta & noodles sector
  • Cross category comparison - value and growth rate
  • Change in category share by value
  • Cross category comparison - volume and growth rate
  • Change in category share by volume
  • Per capita consumption analysis by category
  • Category analysis: ambient noodles
  • Category analysis: ambient pasta
  • Segment analysis (in value terms): ambient pasta
  • Segment analysis (in volume terms): ambient pasta
  • Category analysis: chilled noodles
  • Category analysis: chilled pasta
  • Category analysis: dried & instant noodles
  • Segment analysis (in value terms): dried & instant noodles
  • Segment analysis (in volume terms): dried & instant noodles
  • Category analysis: dried pasta
  • Distribution analysis
  • Distribution channel share analysis: pasta & noodles
  • Distribution channel share analysis by category

Competitive landscape
  • Leading companies in the sector (in value and volume terms) in the pasta & noodles sector, 2018
  • Top 5 companies share by brand (in value terms and volume terms) in the pasta & noodles sector, 2018
  • Brand shares of top five companies (in value terms and volume terms) by category, 2018
  • Private label share analysis by category
  • Growth of private labels compared to branded products
  • Degree of consolidation/fragmentation by category
  • Packaging analysis
  • Pack material
  • Pack type
  • Closure type
  • Consumergraphics
  • Demographic analysis
  • Macroeconomic analysis
  • Economic summary, labor market trends, and demographic trends
  • Country risk index

MethodologyDefinitionsAppendix
List of Tables
  • Country snapshot - leading value and volume categories
  • Cross category comparison - by value (2013-2023)
  • Cross category comparison - by volume (2013-2023)
  • Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in gm), 2018
  • Ambient pasta - value analysis by segment, 2013-2023
  • Ambient pasta - volume analysis by segment, 2013-2023
  • Dried & instant noodles - value analysis by segment, 2013-2023
  • Dried & instant noodles - volume analysis by segment, 2013-2023
  • Change in distribution share, 2013-2018
  • Top 5 companies share by brand (in value terms and volume terms) in the pasta & noodles sector, 2018
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Per capita consumption (in kg), 2013-2023
  • Per capita expenditure, 2013-2023
  • Pasta & noodles sales distribution in Turkey - by category, 2018
  • Brand share (in value and volume terms) in the pasta & noodles sector, 2018
  • Brand share (in value and volume terms) in the pasta & noodles sector by category, 2018
  • Pack material (in million pack units), 2013-2023
  • Pack materials by category (in million pack units), 2018
  • Pack type (in million pack units), 2013-2023
  • Pack types by category (in million pack units), 2018
  • Closure type (in million pack units), 2013-2023
  • Closure types by category (in million pack units), 2018
  • Real GDP and annual growth (%), 2015-2023
  • Nominal GDP and annual growth (%), 2015-2023
  • Consumer price inflation (%), 2015-2023
  • Employed people and unemployment rate (%), 2015-2023
  • Nominal household final consumption expenditure and annual growth (%), 2015-2023
  • Population and annual growth (%), 2015-2023
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Exchange rates, 2013-2023

List of Figures
  • Value and volume share of Turkey in the global and Eastern Europe pasta & noodles sector, 2018-2023
  • Turkey compared to other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Turkey, Eastern Europe, and global, 2013-2023
  • PCE comparison - Turkey, Eastern Europe, and global, 2013-2023
  • Market size and growth analysis by value and volume, pasta & noodles sector, 2013-2023
  • Extent to which consumers are trading up or down in the pasta & noodles sector
  • Cross category comparison - by value growth rate (2013-2023)
  • Change in category share (in value terms), 2018-2023
  • Cross category comparison - by volume growth rate (2013-2023)
  • Change in category share (in volume terms), 2018-2023
  • Market size and growth analysis by value and volume, ambient noodles category, 2013-2023
  • Market size and growth analysis by value and volume, ambient pasta category, 2013-2023
  • Market size and growth analysis by value and volume, chilled noodles category, 2013-2023
  • Market size and growth analysis by value and volume, chilled pasta category, 2013-2023
  • Market size and growth analysis by value and volume, dried & instant noodles category, 2013-2023
  • Market size and growth analysis by value and volume, dried pasta category, 2013-2023
  • Share of key distribution channels (in value terms) - pasta & noodles, 2018
  • Key distribution channel share by category (in value terms), 2018
  • Leading companies in the sector (in value and volume terms) in the pasta & noodles sector, 2018
  • Private label penetration by category (in value terms), 2018
  • Growth analysis, private label and brands, 2013-2018
  • Category-wise consolidation/fragmentation (in value terms) - pasta & noodles, 2018
  • Key pack materials in the Turkish pasta & noodles sector, percentage share of pack units, 2018
  • Annual growth rate by key pack material, 2013-2023
  • Use of pack material by category (in pack units), 2018
  • Key pack types in the Turkish pasta & noodles sector, percentage share of pack units, 2018
  • Annual growth rate by key pack type, 2013-2023
  • Use of pack type by category (in pack units), 2018
  • Key closure types in the Turkish pasta & noodles sector, percentage share of pack units, 2018
  • Annual growth rate by key closure type, 2013-2023
  • Use of closure type by category (in pack units), 2018
  • Demographic analysis
  • Real GDP value and annual growth (%)
  • Nominal GDP value and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%)
  • Population (millions) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (millions) and unemployment rate (%)
  • Five lowest risk nations in GCRI Q4 2018
  • Five highest risk nations in GCRI Q4 2018
  • Country risk analysis - Turkey compared to Eastern Europe and the world

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Barilla S.p.A.
  • Durum Gida SA
  • Nissin Food Products Co. Ltd.
  • Nuhun Ankara Makarnasi Sanayi Ve Ticaret AS
  • PT Indofood Sukses Makmur Tbk
  • Selva Gida Sanayi A S
  • Tat Gida Sanayi A.S.