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Lipstick Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

  • ID: 4856225
  • Report
  • October 2019
  • Region: Global
  • 107 Pages
  • IMARC Group


  • Avon
  • Coty
  • Estée Lauder Companies
  • L'Oréal
  • Oriflame
  • Rohto
The global lipstick market was worth US$ 12.6 Billion in 2018. Lipstick is a cosmetic product that is used to color the lips and contains oils, pigments, waxes and emollients. It is widely used for enhancing the texture of lips and providing a radiant look to the overall facial appearance. It is manufactured in a multi-stage process that begins with melting and mixing various ingredients, shaping them into tubular molds and then packaging the final product. Nowadays, lipsticks are also being enriched with vitamin E, glycerin and coconut oil to maintain healthy lips. They also act as a lip balm that provides both hydration and color to the lips. They are often worn by both men and women and are among the most commonly used makeup products across the globe.

Growing urbanization coupled with increasing working women base across the globe is the key factor driving the growth of the market. The demand for lipsticks has grown substantially among women owing to their escalating purchasing power along with the growing consciousness about physical appearance. Furthermore, e-commerce platforms have brought massive changes to the beauty industry by providing consumers with a well-designed and immersive shopping experience. Attractive price concession along with easy accessibility offered by online retailers has also resulted in increasing product demand. Additionally, aggressive promotional activities by leading brands and established manufacturers on popular social media sites such as Facebook and Instagram are also contributing to burgeoning product demand. Moreover, owing to growing health-consciousness, consumers are increasingly opting for organic and lead-free lipsticks. Other factors such as product premiumization along with the introduction of lipsticks with customizable shades and personalized applicators are also fueling the market growth further. Looking forward, the publisher expects the market to reach a value of US$ 17.1 Billion by 2024, registering a CAGR of around 5% during 2019-2024.

Report Coverage:

Historical, Current and Future Market Trends

Market Breakup by Product Type:

Market Breakup by Colour:

Market Breakup by Applicator:
Lipstick Cream
Lipstick Palette
Lipstick Pencil
Lipstick Tube/Stick
Liquid Lipstick

Market Breakup by Age Group:
Under 18
Above 50

Market Breakup by Gender:

Market Breakup by Distribution Channel:
Departmental/Grocery Stores
Multi Branded Retail Stores
Supermarkets and Hypermarkets
Exclusive Retail Stores
Online Channels

Market Breakup by Region:
North America
Asia Pacific
Middle East and Africa
Latin America

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being L'Oréal, Procter & Gamble, Avon, Shiseido, LVHM, Estee Lauder, Oriflame, Revlon, Markwins Beauty, Stargazer, Coty, Colorox, DHC, Estée Lauder Companies, Johnson& Johnson, Chanel, Inglot Cosmetics, Unilever, Rohto, etc.

Key Questions Answered in This Report:
  • How has the global lipstick market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global lipstick industry?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the colour?
  • What is the breakup of the market based on the applicator?
  • What is the breakup of the market based on the age group?
  • What is the breakup of the market based on the gender?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global lipstick industry?
  • What are the key driving factors and challenges in the global lipstick industry?
  • What is the structure of the global lipstick industry and who are the key players?
  • What is the degree of competition in the global lipstick industry?
  • What are the profit margins in the lipstick industry?
Note: Product cover images may vary from those shown


  • Avon
  • Coty
  • Estée Lauder Companies
  • L'Oréal
  • Oriflame
  • Rohto

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Lipstick Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Breakup by Colour
5.5 Market Breakup by Applicator
5.6 Market Breakup by Age Group
5.7 Market Breakup by Gender
5.8 Market Breakup by Distribution Channel
5.9 Market Breakup by Region
5.10 Market Forecast
6 Market Breakup by Product Type
6.1 Satin/Sheer
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Matte
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Crème
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Gloss
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Metallic
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Shimmer
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Others
6.7.1 Market Trends
6.7.2 Market Forecast
7 Market Breakup by Colour
7.1 Red
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Pink
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Nude
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Maroon
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Applicator
8.1 Lipstick Cream
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Lipstick Palette
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Lipstick Pencil
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Lipstick Tube/Stick
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Liquid Lipstick
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Age Group
9.1 Under 18
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 18-30
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 30-40
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 40-50
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Above 50
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Gender
10.1 Female
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Unisex
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Distribution Channel
11.1 Departmental/Grocery Stores
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Multi Branded Retail Stores
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Supermarkets and Hypermarkets
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Exclusive Retail Stores
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Online Channels
11.5.1 Market Trends
11.5.2 Market Forecast
11.6 Others
11.6.1 Market Trends
11.6.2 Market Forecast
12 Market Breakup by Region
12.1 North America
12.1.1 Market Trends
12.1.2 Market Forecast
12.2 Asia Pacific
12.2.1 Market Trends
12.2.2 Market Forecast
12.3 Europe
12.3.1 Market Trends
12.3.2 Market Forecast
12.4 Middle East and Africa
12.4.1 Market Trends
12.4.2 Market Forecast
12.5 Latin America
12.5.1 Market Trends
12.5.2 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porter's Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 L'Oréal
17.3.2 Procter & Gamble
17.3.3 Avon
17.3.4 Shiseido
17.3.5 LVHM
17.3.6 Estee Lauder
17.3.7 Oriflame
17.3.8 Revlon
17.3.9 Markwins Beauty
17.3.10 Stargazer
17.3.11 Coty
17.3.12 Colorox
17.3.13 DHC
17.3.14 Estée Lauder Companies
17.3.15 Johnson& Johnson
17.3.16 Chanel
17.3.17 Inglot Cosmetics
17.3.18 Unilever
17.3.19 Rohto
Note: Product cover images may vary from those shown
  • L'Oréal
  • Procter & Gamble
  • Avon
  • Shiseido
  • LVHM
  • Estee Lauder
  • Oriflame
  • Revlon
  • Markwins Beauty
  • Stargazer
  • Coty
  • Colorox
  • DHC
  • Estée Lauder Companies
  • Johnson& Johnson
  • Chanel
  • Inglot Cosmetics
  • Unilever
  • Rohto
Note: Product cover images may vary from those shown