+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Writing and Marking Instruments Market by Distribution Channel, Product, and Geography - Forecast and Analysis 2020-2024 - Product Image

Writing and Marking Instruments Market by Distribution Channel, Product, and Geography - Forecast and Analysis 2020-2024

  • ID: 4856398
  • Report
  • October 2019
  • Region: Global
  • 150 pages
  • TechNavio

Enquire about COVID-19 updates for this product.

Enquire Now

FEATURED COMPANIES

  • A. T. Cross Co. LLC
  • BIC Group
  • C. Josef Lamy GmbH
  • Crayola LLC
  • ITC Ltd.
  • Kokuyo Camlin Ltd.
  • MORE
Global Writing and Marking Instruments Market: About this market
The writing and marking instruments market analysis considers sales from pens, markers and highlighters, pencils, coloring and writing instruments, and writing accessories products. Our study also finds the sales of writing and marking instruments in APAC, Europe, North America, South America, and MEA. In 2019, the pens segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the growth of high-end luxury pens as gifts and fashion accessories will play a significant role in the pens segment to maintain its market position. Also, our global writing and marking instruments market report looks at factors such as growing emphasis on product personalization, rising popularity of multiutility writing instruments, and increasing demand for writing and marking instruments in education sector. However, rising threat of digitization, growing threat of counterfeit writing and marking instruments, and procurement challenges due to environmental regulations may hamper the growth of the writing and marking instruments industry over the forecast period.

Global Writing and Marking Instruments Market: Overview

The growing emphasis on product personalization
Several vendors are offering highly personalized writing and marking instruments including personalized pens, pencils, coloring pens, and highlighters for attracting consumers. In addition, vendors are offering writing instruments with customized print designs based on the branding requirements of the consumers. Furthermore, vendors are offering product personalization for incorporating an emotional dimension to their products at virtually no additional cost to the consumers. The growing emphasis on product premiumization will lead to the expansion of the global writing and marking instruments market at a CAGR of over 5% during the forecast period.

The rising popularity of omnichannel retail
Vendors are increasingly focusing on distributing their range of writing and marking instruments through multiple platforms, such as retail stores and e-commerce channels, to boost sales and increase product outreach. Factors such as competitive pricing, shopping convenience, and the availability of a large variety of products make purchase channels favorable among consumers. The high penetration of e-commerce and Internet infrastructure in developed countries, such as the US and the UK, has prompted vendors to shift to online platforms to market products. This development is expected to have a positive impact on the overall market growth.

Competitive Landscape
With the presence of several major players, the global writing and marking instruments market is highly fragmented. The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading writing and marking instruments manufacturers, that include A. T. Cross Co. LLC, BIC Group, C. Josef Lamy GmbH, Crayola LLC, ITC Ltd., Kokuyo Camlin Ltd., Linc Pen & Plastics Ltd., Newell Brands Inc., Pilot Corp., and Schneider Schreibgeräte GmbH.

Also, the writing and marking instruments market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • A. T. Cross Co. LLC
  • BIC Group
  • C. Josef Lamy GmbH
  • Crayola LLC
  • ITC Ltd.
  • Kokuyo Camlin Ltd.
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT
  • Preface
  • Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
  • Value chain analysis
PART 04: MARKET SIZING
  • Market definition
  • Market sizing 2019
  • Market outlook
  • Market size and forecast 2019-2024
PART 05: FIVE FORCES ANALYSIS
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
PART 06: MARKET SEGMENTATION BY PRODUCT
  • Market segmentation by product
  • Comparison by product
  • Pens - Market size and forecast 2019-2024
  • Markers and highlighters - Market size and forecast 2019-2024
  • Pencils - Market size and forecast 2019-2024
  • Coloring and writing instruments - Market size and forecast 2019-2024
  • Writing accessories - Market size and forecast 2019-2024
  • Market opportunity by product
PART 07: CUSTOMER LANDSCAPE

PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Offline stores - Market size and forecast 2019-2024
  • Online stores - Market size and forecast 2019-2024
  • Market opportunity by distribution channel
PART 09: GEOGRAPHIC LANDSCAPE
  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • North America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity
PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 12: MARKET TRENDS
  • Rising popularity of writing instruments as fashion stationery
  • Growing emphasis on sustainability
  • Rising popularity of omnichannel retail
PART 13: VENDOR LANDSCAPE
  • Overview
  • Landscape disruption
  • Competitive scenario
PART 14: VENDOR ANALYSIS
  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • T. Cross Co. LLC
  • BIC Group
  • Josef Lamy GmbH
  • Crayola LLC
  • ITC Ltd.
  • Kokuyo Camlin Ltd.
  • Linc Pen & Plastics Ltd.
  • Newell Brands Inc.
  • Pilot Corp.
  • Schneider Schreibgeräte GmbH
PART 15: APPENDIX
  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors
List of Exhibits
Exhibit 01: Vendors: Key offerings
Exhibit 02: Global education services market
Exhibit 03: Segments of global education services market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2019
Exhibit 08: Global market: Size and forecast 2019-2024 ($ millions)
Exhibit 09: Global market: Year-over-year growth 2020-2024 (%)
Exhibit 10: Five forces analysis 2019
Exhibit 11: Five forces analysis 2024
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2019
Exhibit 18: Product - Market share 2019-2024 (%)
Exhibit 19: Comparison by product
Exhibit 20: Pens - Market size and forecast 2019-2024 ($ millions)
Exhibit 21: Pens - Year-over-year growth 2020-2024 (%)
Exhibit 22: Markers and highlighters - Market size and forecast 2019-2024 ($ millions)
Exhibit 23: Markers and highlighters - Year-over-year growth 2020-2024 (%)
Exhibit 24: Pencils - Market size and forecast 2019-2024 ($ millions)
Exhibit 25: Pencils - Year-over-year growth 2020-2024 (%)
Exhibit 26: Coloring and writing instruments - Market size and forecast 2019-2024 ($ millions)
Exhibit 27: Coloring and writing instruments - Year-over-year growth 2020-2024 (%)
Exhibit 28: Writing accessories - Market size and forecast 2019-2024 ($ millions)
Exhibit 29: Writing accessories - Year-over-year growth 2020-2024 (%)
Exhibit 30: Market opportunity by product
Exhibit 31: Customer landscape
Exhibit 32: Distribution channel - Market share 2019-2024 (%)
Exhibit 33: Comparison by distribution channel
Exhibit 34: Offline stores - Market size and forecast 2019-2024 ($ millions)
Exhibit 35: Offline stores - Year-over-year growth 2020-2024 (%)
Exhibit 36: Online stores - Market size and forecast 2019-2024 ($ millions)
Exhibit 37: Online stores - Year-over-year growth 2020-2024 (%)
Exhibit 38: Market opportunity by distribution channel
Exhibit 39: Market share by geography 2019-2024 (%)
Exhibit 40: Geographic comparison
Exhibit 41: APAC - Market size and forecast 2019-2024 ($ millions)
Exhibit 42: APAC - Year-over-year growth 2020-2024 (%)
Exhibit 43: Europe - Market size and forecast 2019-2024 ($ millions)
Exhibit 44: Europe - Year-over-year growth 2020-2024 (%)
Exhibit 45: North America - Market size and forecast 2019-2024 ($ millions)
Exhibit 46: North America - Year-over-year growth 2020-2024 (%)
Exhibit 47: MEA - Market size and forecast 2019-2024 ($ millions)
Exhibit 48: MEA - Year-over-year growth 2020-2024 (%)
Exhibit 49: South America - Market size and forecast 2019-2024 ($ millions)
Exhibit 50: South America - Year-over-year growth 2020-2024 (%)
Exhibit 51: Key leading countries
Exhibit 52: Market opportunity
Exhibit 53: Impact of drivers and challenges
Exhibit 54: Vendor landscape
Exhibit 55: Landscape disruption
Exhibit 56: Vendors covered
Exhibit 57: Vendor classification
Exhibit 58: Market positioning of vendors
Exhibit 59: A. T. Cross Co. LLC - Vendor overview
Exhibit 60: A. T. Cross Co. LLC - Product segments
Exhibit 61: A. T. Cross Co. LLC - Key offerings
Exhibit 62: BIC Group - Vendor overview
Exhibit 63: BIC Group - Product segments
Exhibit 64: BIC Group - Organizational developments
Exhibit 65: BIC Group - Segment focus
Exhibit 66: BIC Group - Key offerings
Exhibit 67: C. Josef Lamy GmbH - Vendor overview
Exhibit 68: C. Josef Lamy GmbH - Product segments
Exhibit 69: C. Josef Lamy GmbH - Key offerings
Exhibit 70: Crayola LLC - Vendor overview
Exhibit 71: Crayola LLC - Product segments
Exhibit 72: Crayola LLC - Key offerings
Exhibit 73: ITC Ltd. - Vendor overview
Exhibit 74: ITC Ltd. - Business segments
Exhibit 75: ITC Ltd. - Organizational developments
Exhibit 76: ITC Ltd. - Geographic focus
Exhibit 77: ITC Ltd. - Segment focus
Exhibit 78: ITC Ltd. - Key offerings
Exhibit 79: Kokuyo Camlin Ltd. - Vendor overview
Exhibit 80: Kokuyo Camlin Ltd. - Business segments
Exhibit 81: Kokuyo Camlin Ltd. - Geographic focus
Exhibit 82: Kokuyo Camlin Ltd. - Key offerings
Exhibit 83: Linc Pen & Plastics Ltd. - Vendor overview
Exhibit 84: Linc Pen & Plastics Ltd. - Business segments
Exhibit 85: Linc Pen & Plastics Ltd. - Geographic focus
Exhibit 86: Linc Pen & Plastics Ltd. - Key offerings
Exhibit 87: Newell Brands Inc. - Vendor overview
Exhibit 88: Newell Brands Inc. - Business segments
Exhibit 89: Newell Brands Inc. - Organizational developments
Exhibit 90: Newell Brands Inc. - Geographic focus
Exhibit 91: Newell Brands Inc. - Segment focus
Exhibit 92: Newell Brands Inc. - Key offerings
Exhibit 93: Pilot Corp. - Vendor overview
Exhibit 94: Pilot Corp. - Product segments
Exhibit 95: Pilot Corp. - Organizational developments
Exhibit 96: Pilot Corp. - Geographic focus
Exhibit 97: Pilot Corp. - Key offerings
Exhibit 98: Schneider Schreibgeräte GmbH - Vendor overview
Exhibit 99: Schneider Schreibgeräte GmbH - Product segments
Exhibit 100: Schneider Schreibgeräte GmbH - Organizational developments
Exhibit 101: Schneider Schreibgeräte GmbH - Key offerings
Exhibit 102: Validation techniques employed for market sizing
Exhibit 103: Definition of market positioning of vendors
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • A. T. Cross Co. LLC
  • BIC Group
  • C. Josef Lamy GmbH
  • Crayola LLC
  • ITC Ltd.
  • Kokuyo Camlin Ltd.
  • MORE
The following companies as the key players in the global writing and marking instruments market: A. T. Cross Co. LLC, BIC Group, C. Josef Lamy GmbH, Crayola LLC, ITC Ltd., Kokuyo Camlin Ltd., Linc Pen & Plastics Ltd., Newell Brands Inc., Pilot Corp., and Schneider Schreibgeräte GmbH.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is the rising popularity of omnichannel retail.”

According to the report, one of the major drivers for this market is the growing emphasis on product personalization.

Further, the report states that one of the major factors hindering the growth of this market is the rising threat of digitization.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
  • A. T. Cross Co. LLC
  • BIC Group
  • C. Josef Lamy GmbH
  • Crayola LLC
  • ITC Ltd.
  • Kokuyo Camlin Ltd.
  • Linc Pen & Plastics Ltd.
  • Newell Brands Inc.
  • Pilot Corp.
  • Schneider Schreibgeräte GmbH.
Note: Product cover images may vary from those shown

Loading
LOADING...

Adroll
adroll