Competitor Profile: Boku

Competitor Profile: Boku

Summary
Launched in 2009 in the US, Boku is one of the world’s leading carrier billing-based mobile payment services. Primarily used for purchases of digital content, Boku is used by leading digital companies including Apple, Google, Sony, Microsoft, Facebook, and Spotify. Boku enables customers to charge their payments directly to their mobile bill and provides merchants with the ability to accept payments from anyone with a mobile phone. Boku is now accepted in over 50 countries and has partnerships with over 160 mobile network operators (MNOs). It has offices in the US, the UK, Germany, India, China, France, Latvia, Brazil, Singapore, Taiwan, and Japan.

The platform has received around $90m in funding since its inception, with Benchmark Capital, DAG Ventures, Index Ventures, Khosla Ventures, and New Enterprise Associates (NEA) being the major investors. In November 2017, Boku also raised £45m ($57.42m) through an initial public offering (IPO) and commenced trading on the AIM sub-market of the London Stock Exchange. Investments in the company have supported its international expansion, as inorganic growth is the firm’s core strategy. To expand its business, it has acquired payment service providers such as Danal in 2018, Mobileview Italia in 2015, mopay in 2014, and Qubecell in 2013.

The report provides information and insights into alternative payment solution Boku including:

• Detailed insight into its business
• Comprehensive coverage of its products and services
• Comparative assessment with key alternative payment solutions
• Information on its performance
• The company's important events and milestones

Scope

• In June 2009, Boku mobile payment service was launched. The company was incorporated by Vidicom, which eventually renamed itself Boku Inc.
• Boku offers online checkout for merchants, allowing them to accepts payments on their online websites.
• Boku enables merchants to reach out to new customers by offering carrier bundling programs.
• In May 2019, partnered with digital mobile wallet GrabPay to expand its mobile payment capabilities in the Southeast Asian market. The partnership enables both businesses to acquire new customers and accept cashless payments in the region.

Reasons to buy

• Gain insights into Boku's business operations and key events.
• Gain insights into its product portfolio.
• Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.