Retail Hot Topic: Amazon and Walmart Cross-channel Strategies
Summary
Walmart, the largest retailer in the world, has been buying the online skills it needs through acquisitions, and partnering with technologically advanced players in order to catch up with the ever more powerful competition. This brief looks at Amazon and Walmart’s cross channel developments, with a focus on India
Scope
Reasons to buy
Summary
Walmart, the largest retailer in the world, has been buying the online skills it needs through acquisitions, and partnering with technologically advanced players in order to catch up with the ever more powerful competition. This brief looks at Amazon and Walmart’s cross channel developments, with a focus on India
Scope
- Amazon expands its presence in the offline retail space with Whole Foods acquisition
- Acquisitions and collaborations help Amazon to strengthen its omni-channel presence
- Walmart secures more of India’s online retail space with the acquisition of Flipkart
- Collaboration with JD.com allowed Walmart to acquire a foothold in China
- Walmart acquired Flipkart to counter Amazon’s aggressive expansion in the Indian online market
- Walmart’s aggressive international expansion strategy drove Flipkart’s acquisition
- Flipkart emerged as the best contender for Walmart to gain a competitive edge over Amazon
- Walmart to benefit from Flipkart’s existing infrastructure and customer base
Reasons to buy
- As technology has disrupted retail with a new channel, online, a powerful set of retailers has emerged whose business has evolved around their platforms and technology rather than physical stores.
- Amazon in the US and Alibaba and JD.Com in China are setting the benchmark for modern retailing, but are now applying their technology to physical stores to better understand how consumers behave across channels and using this knowledge to develop holistic cross channel businesses
Table of Contents
- Introduction
- Amazon’s cross channel strategies
- Company performance - Amazon
- Key cross-channel initiatives - Amazon
- Case studies - Amazon
- Walmart’s cross channel strategies
- Company performance - Walmart
- Key cross-channel initiatives - Walmart
- Case studies - Walmart
- Walmart & Amazon in India - 2019
- About the author
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Walmart
- Flipkart
- whole foods
