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Packaging Seize+Adapt Concept: Wider Opportunities for a Drinking Cup With a Sliding Lid

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    Report

  • 15 Pages
  • October 2019
  • Region: Global
  • GlobalData
  • ID: 4856506
1h Free Analyst Time
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Packaging Seize+Adapt Concept: Wider Opportunities for a Drinking Cup With a Sliding Lid

Summary
Packaging Seize+Adapt Concept: Wider Opportunities for a Drinking Cup With a Sliding Lid uses The author's Pack-Track packaging innovation tool to take a closer look at a pack format used in the US by Brandable Foods for its Thrive! ready-to-blend smoothie, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using The author's Pack-Track packaging innovation tool and takes a closer look at a paperboard drinking cup that has a plastic lid with a sliding/rotating cover, and considers how the format could cross over into other categories.

Scope
  • Discusses key features and packaging benefits of Thrive! ready-to-blend smoothie.
  • Examines how this pack format taps into consumer trends within The author's TrendSights framework.
  • Explores how this easy-to-use pack format could be applied to other product categories.

Reasons to buy
  • Use The author's Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

Table of Contents

  • Executive summary
  • What is Seize+Adapt?
  • The packaging innovation - convenience
  • How does the innovation align to TrendSights?
  • Wider opportunities for a drinking cup with a sliding lid
  • Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Brandable Foods