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Competitor Strategies in Alcoholic Drinks

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  • 34 Pages
  • October 2021
  • Region: Global
  • Euromonitor International
  • ID: 4857749
Emerging from the restrictions and on-trade collapse of the COVID-19 pandemic, alcoholic drinks companies are navigating a rapidly evolving environment. Lasting changes in consumer priorities and expectations are resulting in a need for adaptation and new approaches. This report examines the global competitive landscape, with an emphasis on strategic focus areas and potential challenges.

The publisher's Competitor Strategies in Alcoholic Drinks global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage:

Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Industry Overview
  • Diversification for Growth
  • The Category Perspective
  • Conclusion