Asia Pacific Probiotics Market - Forecasts from 2023 to 2028

The Asia Pacific probiotics market is expected to grow at a CAGR of 13.13% from an estimated market size of US$31.891 billion in 2021 to reach US$75.622 billion in 2028.

The Asia Pacific probiotics market is growing rapidly due to several factors, including increasing awareness about the health benefits of probiotics, rising disposable incomes, and changing dietary habits. The market is also being driven by the increasing prevalence of chronic diseases such as obesity, diabetes, and gastrointestinal disorders, which have been linked to imbalances in the gut microbiome. In addition, probiotics are seen as a natural and organic solution for supporting health and wellness, driving demand for these products in the Asia Pacific region. For instance, in 2020, Nestle launched a new range of probiotic products called Good Guts, which includes probiotic capsules and powders. The products are marketed as supporting digestive health.

Additionally, with growing interest in health and wellness, consumers are becoming more aware of the potential benefits of probiotics for digestive health, immune function, and other aspects of wellness. As a result, there is a growing demand for probiotics in various applications, including functional foods, dietary supplements, and animal feed. The Asia Pacific probiotics market, by application, is divided into Functional Food & Beverage, Dietary Supplements, and Animal Feed. In addition, probiotics are increasingly being used in animal feed products to improve digestive health and boost immunity in livestock.

The Asia Pacific probiotics market is driven by food and beverage manufacturers' increasing adoption of probiotics.

The primary factor predicted to drive the growth of the Asia Pacific probiotics market is the growing adoption by food and beverage manufacturers. As consumers become more health-conscious and interested in natural and organic products, food and beverage manufacturers are incorporating probiotics to meet this demand. Functional foods and beverages, which contain added nutrients or ingredients that provide a health benefit beyond basic nutrition, are a popular vehicle for probiotics. For example, probiotic yogurts, kefir, and other dairy products have become increasingly popular in Asia. In addition to dairy, probiotics are also being added to other functional foods and beverages, such as energy bars, fruit juices, and cereal. For instance, Mengniu Dairy is a Chinese dairy company investing in probiotics. In 2021, they launched a new probiotic milk product called YoyiC, marketed to improve digestion and strengthen the immune system.

Market Developments:

• Yakult Honsha launched a new probiotic drink in Japan in 2020 that contains Streptococcus thermophilus, which has been shown to improve digestion and support the immune system.
• In 2021, Morinaga Milk Industry announced a partnership with Yakult Honsha to develop a new strain of Lactobacillus that can survive in the digestive tract and provide health benefits.
• In 2022, Probi AB launched a new probiotic strain called LP299V®, which is designed to support digestive health and immunity. The strain is used in a range of food and beverage products.

The Asia Pacific probiotics market is expected to witness positive growth in the lactobacillus segment based on type.

The probiotics market for Lactobacillus is a growing segment, driven by increasing consumer interest in natural and organic products, increasing demand for supplements that support digestive health and immune function, and growing awareness of health benefits. Lactobacillus is a probiotic that helps improve overall immunity and digestive systems. Intak of lactobacillus bacteria also helps in preventing digestive disorders and other medical conditions such as diarrhea, eczema, and yeast infection and supports overall gut health.

Digestive disorders such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and acid reflux are becoming increasingly common in Asia. This has led to a growing demand for lactobacillus-based probiotic supplements that can help to alleviate symptoms and improve overall digestive health. A survey conducted by ITC shows that around 56 percent of Indian families suffer from digestive health problems. Therefore, consumers are more likely to take digestive supplements, such as prebiotics and probiotics, to treat their digestive health issues because these products promote gut health. According to the official data, around 30 percent of Australian suffer from irritable bowel syndrome.

Market Segmentation:

BY TYPE

• Lactobacillus
• Streptococcus
• Bifidobacterium
• Spore Formers
• Others

BY FORM

• Liquid
• Dry

BY APPLICATION

• Functional Food & Beverage
• Dietary Supplements
• Animal Feed

BY END-USER

• Human
• Animal

BY COUNTRY

• China
• Japan
• South Korea
• India
• Australia
• Indonesia
• Vietnam
• Others