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Market Trends and Applications of Electronic Stored Value Cards and Strategies of Five Major Asian Vendors

  • Report

  • 25 Pages
  • November 2019
  • Market Intelligence & Consulting Institute (MIC)
  • ID: 4858763

As the electronic stored value card market has gradually become saturated and mobile payment providers have started to enter the transport sector, traditional electronic stored card vendors who mostly earn profits by selling physical cards will be threatened. For this reason, they will need to find new strategies to maintain or expand their profits. This report outlines the market development of electronic stored value cards, also known as smart cards, and examines strategies of five major Asian electronic stored value card vendors, including T-money, SPTC (Shanghai Public Transport Card Co.), Suica, Octopus Card, and EZ-Link, and further analyzes their cross-sector applications.

List of Topics

  • Definition and market environment of the stored value cards
  • Development strategies of five major Asian vendors: T-money, Shanghai Public Transport Card Co., Suica, Octopus Card, and EZ-Link
  • Three major market development patterns and direction of these five Asian vendors
  • Cross-sector application cases of stored value cards in the retail, entertainment, construction sectors.

Table of Contents

1. Introduction
1.1 Definition of Stored Value Cards
1.2 Market Environment

2. Development Strategies of Five Major Asian Vendors
2.1 T-money
2.1.1 Physical and Virtual Cards to Meet User Demand
2.1.2 Special Cards for Tourists
2.1.3 Mobile Payment Apps in Cooperation with Transport Operators, Integrating Member Points
2.2 SPTC (Shanghai Public Transport Card Co.)
2.2.1 Three Mobile Payment Methods
2.2.2 Physical Cards as Memorabilia
2.2.3 Integrating Transit Applications
2.3 Suica
2.3.1 Exclusive Cards for Overseas Tourists
2.3.2 Three Development Stages
2.3.3 Cooperation with Other Transport Operators
2.4 Octopus Card
2.4.1 Joint Cross-border Cards
2.4.2 Diversified Services Through O! ePay
2.4.3 New Channels
2.5 EZ-Link
2.5.1 EZ-Pay Mobile Payments and Wearables
2.5.2 New Channels and Applications
2.5.3 Multi-currency E-wallets
2.5.4 Cooperation with Malaysia on E-wallets

3. Three Major Market Development Patterns

4. Cross-sector Application Cases
4.1 Retail
4.2 Entertainment
4.3 Construction

5. Author's Perspective
Glossary of Terms
List of Companies

List of Tables
Table 1: Development Direction of T-money, SPTC, Suica, Octopus, and EZ-Link

List of Figures
Figure 1: Electronic Payment Types and Their Regulatory Authorities in Taiwan
Figure 2: Revenue Model of Stored Value Card Vendors

Companies Mentioned

A selection of companies mentioned in this report includes:

  • 7-Eleven
  • Alipay
  • American Express
  • BestPay
  • CPU
  • Delhi
  • EZ-Lnk
  • ezPay
  • EZ-Pay
  • GamaPay
  • Garmin
  • Great World City
  • Heng On Wet Market
  • Hong Kong Science and Technology Parks Corporation
  • Huawei Pay
  • JCB
  • JKoPay
  • Jurong Shopping Center
  • Kobus
  • Line
  • Mastercard
  • McDonald’s
  • MI Pay
  • NETS
  • NTT docomo
  • O!ePay
  • oBike
  • Octopus
  • Paypal
  • PCHome
  • Samsung
  • Shopee
  • SoftBank
  • Sony
  • SPTC
  • Starbucks
  • Suica
  • Taglin Shopping Center
  • Taobao
  • T-Money
  • Touch’n Go
  • Txbus
  • UnionPay
  • VISA
  • Watchdata Technologies
  • WeChat
  • Wetaxi Technology


Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:


  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases


  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis