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Editorial Images Market - Global Outlook and Forecast 2019-2024

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  • 247 Pages
  • November 2019
  • Region: Global
  • Arizton
  • ID: 4860994
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The global editorial images market is expected to grow at a CAGR of over 5% during the forecast period 2018−2024

Engaging across broader touchpoints is becoming a major trend in the global editorial market. With marketing coming to the forefront, there is a more holistic approach that is being taken by vendors to expand their purview. Another offset of this is the standardization of the pricing system, where prices are based on the size and does not cover any credits, subscriptions, or discounts. Seeing as personalized content is becoming the need of the hour, vendors are deep-diving into the recording of purchase history, analyzing data of users, and using smart technology to display the visual content that is needed.  While North America is currently leading the global editorial images market, China and India will be among the fastest-growing markets during the forecast periods due to their current state of the economy and increased accessibility to relevant imagery.

The following factors are likely to contribute to the growth of the heat gun market during the forecast period:

  • Superior Journalism: A New Reality
  • Widespread Media Layoffs
  • The Rise of the De-territorialized, Hyper-connected News Ecosystem
  • Syndication of Editorial Content
  • AI and ML in the Editorial Images Landscape

The study considers the present scenario of the global editorial images market and its market dynamics for the period 2018−2024. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent companies operating in the editorial images market.

Editorial Images Market: Segmentation

This research report includes detailed market segmentation by application, channels, use-case, and geography. Fast-moving fluctuations in global, international, national, and local news and politics have kept audiences buried in newspapers and news-oriented magazines and online platforms. Naturally, the demand for news editorial images has gone up. This is bolstered by the growth in the array of news sources. Media organizations, especially messaging apps, that are experimenting with newsgroups, quizzes, broadcasts list, and more to cater to changing consumer demand for less confrontational and more private areas to have relevant conversations.  Another stand-out driver is that the millennial population is spending much less time on news than the preceding generations and heat maps have pointed to headlines and contents accounting for the most viewed elements in a news article online, thereby increasing the relevance of editorial images.

The trend of veering away from end-to-end and self-contained text toward visual storytelling and alternative story forms is growing. Important matters in these publications are spread across double-pages and heavily illustrated with charts, infographics, and maps. Such strategies are turning around the demand for visual content from newspapers as well as other types of illustrative editorial content. However, unlike earlier, circulation/quantifying eyeballs was the main goal, now it is about getting in front of the right audience, driving a holistic view of visual content across the board.

The shift in business models in the publishing industry is putting the attention back on a wide variety of content such as blogs, newsletters, and eBooks.  As media and publishing companies are turning the focus on retention and loyalty, newsletters are gaining prominence once again. The market is also benefitting from the influx of non-fiction titles, which have grown due to the high flexibility for the tonality of content among schools and libraries. The upsurge in social and political discourses has also increased the number of non-fiction books by celebrities and public figures, which is driving the demand for images for both covers and inside pages. As books and others such as memoirs and autobiographies get picked up more often on account of a high amount of interest in real-life stories, licenses are witnessing higher revenues.

The documentary segment is expected to be driven by news organizations and specialist libraries as they are looking for more authenticity than stock image sites. Portrait-style editorial images are gaining traction, specifically those of famous personalities such as scientists and politicians as magazines look beyond conventional representations and look to feature more arresting pictures. Larger-than-life pictures and extremely tight portraits are thus doing well on stock picture platforms.

The illustrative segment is primed to grow as the winds of change in the consumer paradigm create whole new avenues for the market demand. Review sites and blogs have blown up in recent times as general distrust spreads, and consumers seek social proof. Conceptual images of products, brands, and places are being used to help tell stories and convey ideas.

Market Segmentation by Application

  • News
  • Sports
  • Entertainment
  • Archival

Market Segmentation by Channel

  • Newspapers
  • Magazines
  • Others

Market Segmentation by Use-case

  • Documentary
  • Illustrative

Editorial Images Market: Geography

North America’s abandonment of print channels is the fastest, with social platforms and internet-centric organizations coming to the forefront. Both newspapers and consumer magazines, while mature, are witnessing falling revenues with decreasing volumes. Publications are moving to digital and sharing and outsourcing services, and major cost-cutting imperatives are in place. The region also witnesses high investments in other revenue streams to live off, moving into spaces such as events and videos, fueled by the focus on creating better user experiences to prevent the erosion of viewership.

The growth of the European images market has picked up, stimulated by attractive financing conditions and growing profitability. Countries across Europe have shown mixed performances; however, several major economies are on their way to stabilize this growth. Successful European news and publishing sites do not use paid tactics to the degrees used by websites in North America. This makes using engaging content across websites to drive engagement and increase re-visits important. This has made the context for images imperative.

Market Segmentation by Geography

  • APAC
  • China
  • Japan
  • South Korea
  • Australia
  • India
  • Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • North America
  • Canada
  • US

Key Vendor Analysis
A majority of large players have entered into partnerships, acquisitions, and distribution deals in the global editorial images market. Major agencies such as Getty Images has largely been the go-to for editorial stock photos,  often represent smaller ones, benefitting from their exclusive content and giving them an opening. However, a lot of these leading companies are growing, not from new sales but from eating into the share of other smaller agencies. Several vendors have a global presence and have created strong brand images for their products. Besides, several small and large vendors are altering the stock photography business by new approaches and models, such as making mobile a platform. With a lot of these vendors trying to cut costs considering the shrinking revenues, offering any kind of service apart from the basics is limiting their growth. A lot of players work with owners of the rights of editorial content and contributing photographers to offer commercial clearance by acquiring the proper permissions. The market is highly competitive with major players competing to gain a higher market share. Intense competition, rapid advances in technology, and frequent changes in end-user preferences constitute significant risks for the vendors.

Key Market Insights

  • The analysis of the global editorial images market provides sizing and growth opportunities for the forecast period 2019–2024.
  • Offers sizing and growth prospects of the market for the forecast period 2019–2024.
  • Provides comprehensive insights on the latest industry trends, forecast, and growth drivers in the market.
  • Includes a detailed analysis of growth drivers, challenges, and investment opportunities.
  • Delivers a complete overview of segments and the regional outlook of the market.
  • Offers an exhaustive summary of the vendor landscape, competitive analysis, and key strategies to gain competitive advantage.

Table of Contents

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of the study
4.4 Market Segments
4.4.1 Market Segmentation by Application
4.4.2 Market Segmentation by Channel
4.4.3 Market Segmentation by Use-case
4.4.4 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview
7.2 State of The Global Economy
7.2.1 Deepening of Global Economic Connections
7.3 Global Editorial Images Market: An Overview
7.3.1 Business Model

8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Superior Journalism
8.1.2 Rise of News Aggregators
8.1.3 Widespread Media Layoffs
8.1.4 De-territorialized & Hyper-Connected News Ecosystem
8.2 Market Growth Restraints
8.2.1 Growth of Image Theft and Misappropriation
8.2.2 Transfer of Value from Artists to Platforms
8.2.3 Grey Areas in Licensing & Violation of Copyrights
8.2.4 Audio and Video Reign over Images
8.3 Market Opportunities & Trends
8.3.1 Syndication of Editorial Content
8.3.2 Diversity and Inclusion
8.3.3 Scripts Flipping to Highlight Social Issues
8.3.4 AI and ML in Editorial Images Landscape

9 Global Editorial Images Market
9.1 Market Size & Forecast
9.2 Five Forces Analysis
9.2.1 Threat of New Entrants
9.2.2 Bargaining Power of Suppliers
9.2.3 Bargaining Power of Buyers
9.2.4 Threat of Substitutes
9.2.5 Competitive Rivalry

10 By Application
10.1 Market Snapshot & Growth Engine
10.2 Market Overview
10.3 News
10.3.1 Market Size & Forecast
10.4 Entertainment
10.4.1 Market Size & Forecast
10.5 Sports
10.5.1 Market Size & Forecast
10.6 Archival
10.6.1 Market Size & Forecast

11 By Channel
11.1 Market Snapshot & Growth Engine
11.2 Market Overview
11.3 Newspapers
11.3.1 Market Size & Forecast
11.4 Magazines
11.4.1 Market Size & Forecast
11.5 Others
11.5.1 Market Size & Forecast

12 By Use Case
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Documentary
12.3.1 Market Size & Forecast
12.4 Illustrative
12.4.1 Market Size & Forecast

13 By Geography
13.1 Market Snapshot & Growth Engine
13.2 Overview

14 North America
14.1 Market Size & Forecast
14.2 Key Countries
14.3 US
14.3.1 Market Size & Forecast
14.4 Canada
14.4.1 Market Size & Forecast

15 Europe
15.1 Market Size & Forecast
15.2 Key Countries
15.3 UK
15.3.1 Market Size & Forecast
15.4 Germany
15.4.1 Market Size & Forecast
15.5 France
15.5.1 Market Size & Forecast
15.6 Spain
15.6.1 Market Size & Forecast
15.7 Italy
15.7.1 Market Size & Forecast

16.1 Market Size & Forecast
16.2 Key Countries
16.3 China
16.3.1 Market Size & Forecast
16.4 India
16.4.1 Market Size & Forecast
16.5 Japan
16.5.1 Market Size & Forecast
16.6 Australia
16.6.1 Market Size & Forecast
16.7 South Korea
16.7.1 Market Size & Forecast

17 Middle East & Africa
17.1 Market Size & Forecast
17.2 Key Countries
17.3 UAE
17.3.1 Market Size & Forecast
17.4 South Africa
17.4.1 Market Size & Forecast
17.5 Saudi Arabia
17.5.1 Market Size & Forecast

18 Latin America
18.1 Market Size & Forecast
18.2 Key Countries
18.3 Brazil
18.3.1 Market Size & Forecast
18.4 Mexico
18.4.1 Market Size & Forecast
18.5 Argentina
18.5.1 Market Size & Forecast

19 Competitive Landscape
19.1 Competition Overview

20 Market Vendor Analysis
20.1 Market Ranking Analysis

21 Key Company Profiles
21.1 Getty Images
21.1.1 Business Overview
21.1.2 Major Product Offerings
21.1.3 Key Strengths
21.1.4 Key Strategies
21.1.5 Key Opportunities
21.2 Visual China Group (VCG)
21.2.1 Business Overview
21.2.2 Major Product Offerings
21.2.3 Key Strengths
21.2.4 Key Strategies
21.2.5 Key Opportunities
21.3 Shutterstock
21.3.1 Business Overview
21.3.2 Major Product Offerings
21.3.3 Key Strengths
21.3.4 Key Strategies
21.3.5 Key Opportunities
21.4 Adobe
21.4.1 Business Overview
21.4.2 Major Product Offerings
21.4.3 Key Strengths
21.4.4 Key Strategies
21.4.5 Key Opportunities

22 Other Prominent Vendors
22.1 123RF
22.1.1 Business Overview
22.1.2 Product Offerings
22.1.3 Key Strengths
22.1.4 Key Strategies
22.2 Alamy
22.2.1 Business Overview
22.2.2 Product Offerings
22.2.3 Key Strengths
22.2.4 Key Strategies
22.3 AP Images
22.3.1 Business Overview
22.3.2 Product Offerings
22.3.3 Key Strengths
22.3.4 Key Strategies
22.4 Redux Pictures
22.4.1 Business Overview
22.4.2 Product Offerings
22.4.3 Key Strengths
22.4.4 Key Strategies
22.5 East News
22.5.1 Business Overview
22.5.2 Product Offerings
22.5.3 Key Strengths
22.5.4 Key Strategies
22.6 DepositPhotos
22.6.1 Business Overview
22.6.2 Product Offerings
22.6.3 Key Strengths
22.6.4 Key Strategies
22.7 Dissolve
22.7.1 Business Overview
22.7.2 Product Offerings
22.7.3 Key Strengths
22.7.4 Key Strategies
22.8 Dreamstime
22.8.1 Business Overview
22.8.2 Product Offerings
22.8.3 Key Strengths
22.8.4 Key Strategies
22.9 ImagineChina
22.9.1 Business Overview
22.9.2 Product Offerings
22.9.3 Key Strategies
22.9.4 Key Strengths
22.10 The Mega Agency
22.10.1 Business Overview
22.10.2 Product Offerings
22.10.3 Key Strengths
22.10.4 Key Strategies
22.11 Newscom
22.11.1 Business Overview
22.11.2 Product Offerings
22.11.3 Key Strengths
22.11.4 Key Strategies
22.12 PR Photos
22.12.1 Business Overview
22.12.2 Product Offerings
22.12.3 Key Strengths
22.12.4 Key Strategies
22.13 Agence France Presse (AFP)
22.13.1 Business Overview
22.13.2 Product Offerings
22.13.3 Key Strengths
22.13.4 Key Strategies
22.14 Reuters Pictures
22.14.1 Business Overview
22.14.2 Product Offerings
22.14.3 Key Strengths
22.14.4 Key Strategies
22.15 SilverHub Media
22.15.1 Business Overview
22.15.2 Product Offerings
22.15.3 Key Strengths
22.15.4 Key Strategies
22.16 Superstock
22.16.1 Business Overview
22.16.2 Product Offerings
22.16.3 Key Strengths
22.16.4 Key Strategies
22.17 NHK Video Bank
22.17.1 Business Overview
22.17.2 Product Offerings
22.17.3 Key Strengths
22.17.4 Key Strategies
22.18 Nippon News
22.18.1 Business Overview
22.18.2 Product Offerings
22.18.3 Key Strengths
22.18.4 Key Strategies
22.19 WENN
22.19.1 Business Overview
22.19.2 Product Offerings
22.19.3 Key Strengths
22.19.4 Key Strategies
22.20 ZUMA Press
22.20.1 Business Overview
22.20.2 Product Offerings
22.20.3 Key Strengths
22.20.4 Key Strategies

23 Report Summary
23.1 Key Takeaways
23.2 Strategic Recommendations
23.3 Quantitative Summary
23.3.1 Use-Case
23.3.2 Application
23.3.3 Channel
23.3.4 Geography

24 Appendix
24.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation of Global Editorial Images Market
Exhibit 2 Market Size Calculation Approach 2018
Exhibit 3 Defining Elements in the Editorial Image Scene
Exhibit 4 Economic Profile 2018
Exhibit 5 Cross-border Data Flows 2018
Exhibit 6 State of Globalization: Past vs. Present
Exhibit 7 Editorial images Business Model 2018
Exhibit 8 Impact of Superior Journalism: A New Reality
Exhibit 9 Impact of Rise of News Aggregators
Exhibit 10 Impact of Widespread Media Layoffs
Exhibit 11 Impact of De-territorialized, Hyper-connected News Ecosystem
Exhibit 12 Impact of Growth of Image Theft and Misappropriation
Exhibit 13 Impact of Unsustainable Business Models
Exhibit 14 Impact of Grey Areas in Licensing and Violation of Copyrights
Exhibit 15 Image Theft Statistics 2018
Exhibit 16 Impact of Audio and Video Reign over Images
Exhibit 17 Audio Activity Statistics in the US 2018
Exhibit 18 Impact of Syndication of Editorial Content
Exhibit 19 Impact of Push for Diversity and Inclusion
Exhibit 20 Impact of Scripts Flipping to Highlight Social Issues
Exhibit 21 Impact of AI and ML in Editorial Images Landscape
Exhibit 22 Global Editorial Images Market 2018–2024 ($ million)
Exhibit 23 Five Forces Analysis 2018
Exhibit 24 Incremental Growth by Application 2018−2024
Exhibit 25 Global Editorial images Market by Application ($ million)
Exhibit 26 Global Editorial images Market by Application 2018 & 2024
Exhibit 27 Global Editorial Images Market - Growth Comparison by Application 2018–2024
Exhibit 28 Global Editorial images Market by News 2018–2024 ($ million)
Exhibit 29 Global Entertainment Editorial Images Market by 2018–2024 ($ million)
Exhibit 30 Global Sports Editorial Images Market 2018–2024 ($ million)
Exhibit 31 Global Archival Editorial Images Market 2018–2024 ($ million)
Exhibit 32 Incremental Growth by Channel 2018−2024
Exhibit 33 Global Editorial images Market by Channel ($ million)
Exhibit 34 Global Editorial images Market by Channel 2018 & 2024
Exhibit 35 CAGR of Global Newspaper Industry by Platform 2018-2023
Exhibit 36 Global Newspaper Editorial Images Market 2018-2024 ($ million)
Exhibit 37 Global Magazine Editorial Images Market 2018-2024 ($ million)
Exhibit 38 Global Other Editorial Images Market 2018-2024 ($ million)
Exhibit 39 Incremental Growth by Use Case 2018−2024
Exhibit 40 Global Editorial images Market by Use Case ($ million)
Exhibit 41 Global Editorial images Market by Use Case 2018 & 2024
Exhibit 42 Global Documentary Editorial Images Market 2018–2024 ($ million)
Exhibit 43 Global Illustrative Editorial Images Market 2018–2024 ($ million)
Exhibit 44 Incremental Growth by Region 2018–2024
Exhibit 45 Global Editorial images Market by Geography ($ million)
Exhibit 46 Global Editorial images Market by Geography 2018
Exhibit 47 Global Editorial images Market by Geography 2024
Exhibit 48 Editorial Images Market in North America 2018–2024 ($ million)
Exhibit 49 Incremental Growth in North America 2018–2024
Exhibit 50 US Media Statistics 2018
Exhibit 51 Editorial images Market in US 2018–2024 ($ million)
Exhibit 52 Editorial Images Market in Canada 2018-2024 ($ million)
Exhibit 53 Editorial images Market in Europe 2018-2024 ($ million)
Exhibit 54 Major Sports by Interest across European Countries 2018
Exhibit 55 Incremental Growth in Europe 2018–2024
Exhibit 56 Editorial Images Market in UK 2018–2024 ($ million)
Exhibit 57 Share and Growth Rate of Magazines in the UK by Sector 2018
Exhibit 58 Editorial images Market in Germany 2018–2024 ($ million)
Exhibit 59 Editorial Images Market in France 2018–2024 ($ million)
Exhibit 60 Editorial Images Market in Spain 2018–2024 ($ million)
Exhibit 61 Editorial images Market in Italy 2018–2024 ($ million)
Exhibit 62 Editorial Images Market in APAC 2018–2024 ($ million)
Exhibit 63 Incremental Growth in APAC 2018–2024
Exhibit 64 Editorial Images Market in China 2018–2024 ($ million)
Exhibit 65 Editorial Images Market in India 2018–2024 ($ million)
Exhibit 66 Editorial Images Market in Japan 2018–2024 ($ million)
Exhibit 67 Editorial Images Market in Australia 2018–2024 ($ million)
Exhibit 68 Editorial Images Market in South Korea 2018–2024 ($ million)
Exhibit 69 Editorial Images Market in MEA 2018–2024 ($ million)
Exhibit 70 Incremental Growth in MEA 2018–2024
Exhibit 71 Editorial Images Market in UAE 2018–2024 ($ million)
Exhibit 72 Editorial Images Market in South Africa 2018–2024 ($ million)
Exhibit 73 Editorial images Market in Saudi Arabia 2018–2024 ($ million)
Exhibit 74 Editorial Images Market in Latin America 2018–2024 ($ million)
Exhibit 75 Incremental Growth in Latin America 2018–2024
Exhibit 76 Editorial Images Market in Mexico 2018–2024 ($ million)
Exhibit 77 Editorial Images Market in Argentina 2018–2024 ($ million)List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2018
Table 3 Differences in Stock and Editorial Image Industry Structure and Market Development in Key Regions
Table 4 Global Sports Fan Base by Regional Popularity 2018
Table 5 Market Ranking Analysis 2018
Table 6 Getty Images: Product Offerings
Table 7 Visual China Group: Product Offerings
Table 8 Shutterstock: Product Offerings
Table 9 Adobe: Product Offerings
Table 10 Global Editorial Images Market by Use-Case ($ million)
Table 11 Global Editorial Images Market by Use-Case (%)
Table 12 Global Editorial Images Market by Application ($ million)
Table 13 Global Editorial Images Market by Application (%)
Table 14 Global Editorial Images Market by Channel ($ million)
Table 15 Global Editorial images Market by Channel (%)
Table 16 Global Editorial images Market by Geography ($ million)
Table 17 Global Editorial images Market by Geography (%)

Companies Mentioned

  • Getty Images
  • Visual China Group (VCG)
  • Shutterstock
  • Adobe
  • 123RF
  • Alamy
  • AP Images
  • Redux Pictures
  • East News
  • Depositphotos
  • Dissolve
  • Dreamstime
  • ImagineChina
  • The Mega Agency
  • Newscom
  • PR Photos
  • Agence France-Presse
  • Reuters Pictures
  • SilverHub Media
  • SuperStock
  • NHK Video Bank
  • Nippon News
  • World Entertainment News Network (WENN)
  • ZUMA Press


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.