Behavior analytics offers information on the actions of users based on raw data collected through online transactions, social media, among others. Gathered data is then analyzed and is used to identify opportunities and realize specific outcomes. The Global Behavior Analytics Market can be segmented based on component, deployment, end-user and region. Based on deployment, market can be bifurcated into on-premise and cloud. On-premise segment dominated the market in 2018 and the trend is expected to continue until 2024 as well. This is due to the fact that above mentioned deployment segment is more reliable, secure and data is not shared with others. However, trend is changing, and the share of cloud is expected to increase as this deployment type offers efficient handling of data. In terms of end-user, BFSI segment accounted for the leading share as financial institutions need to secure their data from insider breaches.
On the basis of geography, behavior analytics market is classified into Asia-Pacific, North America, South America, Europe and Middle East & Africa. North America is expected to continue its dominance during the forecast period backed by high adoption of technology in countries such as US and presence of leading players in the region.
Major companies operating in the behavior analytics market include Splunk Inc., Rapid7 Inc., Varonis Systems Inc., Sqrrl Data Inc., Bay Dynamics, Securonix Inc., LogRhythm, Inc., ObserveIT Inc., Niara Inc., Dtex Systems Inc., among others. Leading market players are increasingly looking into partnerships and acquisitions in order to increase and strengthen their market presence. For instance, Splunk Inc. acquired Streamlio and SignalFx in November and October, 2019, respectively, to boost the development of cloud platform applications.
Years considered for this report:
- Historical Years: 2014-2017
- Base Year: 2018
- Estimated Year: 2019
- Forecast Period: 2020–2024
Objective of the Study:
- To analyze and forecast the market size of the Global Behavior Analytics Market.
- To forecast the Global Behavior Analytics Market based on component, deployment, end-user and regional distribution.
- To identify drivers and challenges for the Global Behavior Analytics Market.
- To examine competitive developments such as expansions, new launches, mergers & acquisitions etc. in the Global Behavior Analytics Market.
- To identify and analyze the profile of leading players operating in the Global Behavior Analytics Market.
The author performed both primary as well as exhaustive secondary research for this study. Initially, researchers sourced a list of behavior analytics service providers across the globe. Subsequently, conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the author could include the suppliers which could not be identified due to the limitations of secondary research.
The author calculated the Global Behavior Analytics Market size by using a bottom-up approach, where data for various end-user industries and its application across various product types were recorded and forecast for the future years. researchers sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company website, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.
Key Target Audience:
- Application System Providers
- Cloud Service Providers
- IT System Providers
- Government bodies such as regulating authorities and policy makers
- Organizations, forums and alliances related to behavior analytics market
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as solution providers and partners, end-users etc., besides allowing them in strategizing investments and capitalizing on the market opportunities.
In this report, the Global Behavior Analytics Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Market, By Component:
Market, By Deployment:
Market, By End-User:
- IT & Telecom
Market, By Region:
- North America
- United States
- Asia Pacific
- South Korea
- United Kingdom
- Middle East & Africa
- South Africa
- Saudi Arabia
- South America
- Company Profiles: Detailed analysis of the major companies present in the Global Behavior Analytics Market.
With the given market data, the author offers customizations according to a customer's specific needs.
Please note: With the Enterprise license, the PDF product is printable and editable and comes with a market data excel sheet.
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Component (Software and Services)
220.127.116.11. Services (Professional; Managed)
5.2.2. By Deployment (On-premise; Cloud)
5.2.3. By End User (BFSI; IT & Telecom; Retail; Healthcare; Others)
5.2.4. By Region
5.2.5. By Company
5.3. Product Market Map
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Component
6.2.2. By Deployment
6.2.3. By End User
6.2.4. By Country (United States; Canada; Mexico)
6.3. North America: Country Analysis
6.3.1. United States Behavior Analytics Market Outlook
18.104.22.168. Market Size & Forecast
22.214.171.124.1. By Value
126.96.36.199. Market Share & Forecast
188.8.131.52.1. By Component
184.108.40.206.2. By End User
6.3.2. Canada Behavior Analytics Market Outlook
220.127.116.11. Market Size & Forecast
18.104.22.168.1. By Value
22.214.171.124. Market Share & Forecast
126.96.36.199.1. By Component
188.8.131.52.2. By End User
6.3.3. Mexico Behavior Analytics Market Outlook
184.108.40.206. Market Size & Forecast
220.127.116.11.1. By Value
18.104.22.168. Market Share & Forecast
22.214.171.124.1. By Component
126.96.36.199.2. By End User
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Component
7.2.2. By Deployment
7.2.3. By End User
7.2.4. By Country (France; Germany; United Kingdom; Italy; Spain and Rest of Europe)
7.3. Europe: Country Analysis
7.3.1. France Behavior Analytics Market Outlook
188.8.131.52. Market Size & Forecast
184.108.40.206.1. By Value
220.127.116.11. Market Share & Forecast
18.104.22.168.1. By Component
22.214.171.124.2. By End User
7.3.2. Germany Behavior Analytics Market Outlook
126.96.36.199. Market Size & Forecast
188.8.131.52.1. By Value
184.108.40.206. Market Share & Forecast
220.127.116.11.1. By Component
18.104.22.168.2. By End User
7.3.3. United Kingdom Behavior Analytics Market Outlook
22.214.171.124. Market Size & Forecast
126.96.36.199.1. By Value
188.8.131.52. Market Share & Forecast
184.108.40.206.1. By Component
220.127.116.11.2. By End User
7.3.4. Italy Behavior Analytics Market Outlook
18.104.22.168. Market Size & Forecast
22.214.171.124.1. By Value
126.96.36.199. Market Share & Forecast
188.8.131.52.1. By Component
184.108.40.206.2. By End User
7.3.5. Spain Behavior Analytics Market Outlook
220.127.116.11. Market Size & Forecast
18.104.22.168.1. By Value
22.214.171.124. Market Share & Forecast
126.96.36.199.1. By Component
188.8.131.52.2. By End User
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Component
8.2.2. By Deployment
8.2.3. By End User
8.2.4. By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)
8.3. Asia-Pacific: Country Analysis
8.3.1. China Behavior Analytics Market Outlook
184.108.40.206. Market Size & Forecast
220.127.116.11.1. By Value
18.104.22.168. Market Share & Forecast
22.214.171.124.1. By Component
126.96.36.199.2. By End User
8.3.2. India Behavior Analytics Market Outlook
188.8.131.52. Market Size & Forecast
184.108.40.206.1. By Value
220.127.116.11. Market Share & Forecast
18.104.22.168.1. By Component
22.214.171.124.2. By End User
8.3.3. Japan Behavior Analytics Market Outlook
126.96.36.199. Market Size & Forecast
188.8.131.52.1. By Value
184.108.40.206. Market Share & Forecast
220.127.116.11.1. By Component
18.104.22.168.2. By End User
8.3.4. South Korea Behavior Analytics Market Outlook
22.214.171.124. Market Size & Forecast
126.96.36.199.1. By Value
188.8.131.52. Market Share & Forecast
184.108.40.206.1. By Component
220.127.116.11.2. By End User
8.3.5. Australia Behavior Analytics Market Outlook
18.104.22.168. Market Size & Forecast
22.214.171.124.1. By Value
126.96.36.199. Market Share & Forecast
188.8.131.52.1. By Component
184.108.40.206.2. By End User
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Component
9.2.2. By Deployment
9.2.3. By End User
9.2.4. By Country (UAE; Saudi Arabia; South Africa and Rest of Middle East & Africa)
9.3. MEA: Country Analysis
9.3.1. South Africa Behavior Analytics Market Outlook
220.127.116.11. Market Size & Forecast
18.104.22.168.1. By Value
22.214.171.124. Market Share & Forecast
126.96.36.199.1. By Component
188.8.131.52.2. By End User
9.3.2. Saudi Arabia Behavior Analytics Market Outlook
184.108.40.206. Market Size & Forecast
220.127.116.11.1. By Value
18.104.22.168. Market Share & Forecast
22.214.171.124.1. By Component
126.96.36.199.2. By End User
9.3.3. UAE Behavior Analytics Market Outlook
188.8.131.52. Market Size & Forecast
184.108.40.206.1. By Value
220.127.116.11. Market Share & Forecast
18.104.22.168.1. By Component
22.214.171.124.2. By End User
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Component
10.2.2. By Deployment
10.2.3. By End User
10.2.4. By Country (Brazil; Argentina; Colombia; and Rest of South America)
10.3. South America: Country Analysis
10.3.1. Brazil Behavior Analytics Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Component
10.3.1.2.2. By End User
10.3.2. Argentina Behavior Analytics Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Component
10.3.2.2.2. By End User
10.3.3. Colombia Behavior Analytics Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Component
10.3.3.2.2. By End User
13.1.1. Splunk Inc.
13.1.2. Rapid7 Inc.
13.1.3. Varonis Systems, Inc.
13.1.4. Sqrrl Data, Inc.
13.1.5. Bay Dynamics
13.1.6. Securonix, Inc.
13.1.7. LogRhythm, Inc.
13.1.8. ObserveIT Inc.
13.1.9. Niara, Inc.
13.1.10. Dtex Systems Inc
A selection of companies mentioned in this report includes:
- Splunk Inc.
- Rapid7 Inc.
- Varonis Systems, Inc.
- Sqrrl Data, Inc.
- Bay Dynamics
- Securonix, Inc.
- LogRhythm, Inc.
- ObserveIT Inc.
- Niara, Inc.
- Dtex Systems Inc