The 8 Billion World

The world will hit the eight billion population landmark by 2024. This growth will bring with it both challenges and opportunities for economies and businesses alike. A growing population can be a boon to economic growth and private consumption if the demographic dividend is realised. Meanwhile, natural resources and the environment will be put under huge pressure, prompting a move towards more efficient, responsible and sustainable production and consumption.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the author's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment