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Global Sex Toys Market Size, Share & Trends Analysis Report by Type (Male, Female), by Distribution Channel (E-commerce, Specialty Stores, Mass Merchandizers), by Region, and Segment Forecasts, 2021-2028

  • ID: 4871465
  • Report
  • January 2021
  • Region: Global
  • 120 pages
  • Grand View Research

FEATURED COMPANIES

  • BMS FACTORY
  • CHURCH & DWIGHT CO., INC.
  • DOC JOHNSON ENTERPRISES
  • FUN FACTORY
  • LELO
  • LOVEHONEY GROUP LTD.
  • MORE
The global sex toys market size is expected to reach USD 52.39 billion by 2028. It is projected to register a CAGR of 8.04% during the forecast period. Women aging from 16 to 70 years old are indulging in the pleasure of adult toys. The stigma of using these products to replace a partner has long been broken by couples who enjoy these toys from time to time, which is expected to drive the market growth.



The impact of the COVID-19 pandemic is expected to create an economic downturn in all industries as the majority of countries are in lockdown. However, the initial impact of country-wide lockdown has exhibited a boost in sales of sex toys. Several countries such as Italy, the U.S., Australia, U.K., Canada, and France reported high demand for sex toys, from January to March 2020. These countries have also experienced increased sales, from the anticipated yearly forecast. People are advised to practice social distancing and self-isolation for self-care, which has led to an increase in the sales of sex toys such as vibrators and massagers.LELO launched a wave of Stayhome and Save deals applicable for the entire month of May 2020, wherein the company was offering up to 15% discounts on its products.

Asia Pacific is expected to be the fastest-growing market during the forecast period. China and Australia are the leading revenue generators in the market. The stigma surrounding sex is reducing among millennials and Gen-Z, who are more open to exploring new things to enhance their sexual experience.In March 2019, Reckitt Benckiser launched its direct-to-consumer e-commerce platform to sell its premium products in India.

Sex Toys Market Report Highlights

  • The female sex toys segment held the largest market share in 2020 and is expected to expand at the second-highest CAGR during the forecast period. Single women are among the leading contributors to the market growth
  • Manufacturers are trying to reach a larger market via e-commerce sites. In developing countries where adult stores are not easily accessible, online retailers are meeting customer demand by offering a different range of products via discrete delivery and an added advantage of discounted rates
  • North America held the largest market share in 2020, owing to the presence of numerous retailers providing easy access to products. In the U.S. and Canada, sociodemographic factors also play a role in the type of toy being preferred and its frequency of use
  • With increasing disposable income in developing countries, consumers are opting for innovative products such as exquisite vibrators, BDSM gear, and anal toys. This increases opportunities for market players to capitalize on the growing demand for more high-end innovative products
  • Emerging players backed by technological advancements are developing products that offer a more realistic experience. Brand leaders such as Doc Johnson, LELO, FleshLight, and LoveHoney have a global presence with a strong product portfolio.In July 2019, LifeStyles Healthcare announced the launch of three new intimate accessories under its SKYN brand-SKYN Thrill, SKYN Vibes, and SKYN Shiver

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Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • BMS FACTORY
  • CHURCH & DWIGHT CO., INC.
  • DOC JOHNSON ENTERPRISES
  • FUN FACTORY
  • LELO
  • LOVEHONEY GROUP LTD.
  • MORE
Chapter 1 Report Scope
1.1 Market Segmentation
1.2 Segment Market Scope
1.2.1 Type
1.2.2 Distribution Channel
1.3 Regional Scope
1.4 Estimates And Forecast Timeline

Chapter 2 Methodology
2.1 Research Methodology
2.1.1 Information Procurement
2.1.2 Purchased Database
2.1.3 Internal Database
2.1.4 Secondary Sources
2.1.5 Primary Research
2.2 Information Or Data Analysis
2.2.1 Data Analysis Models
2.3 Market Formulation & Validation
2.4 Model Details
2.4.1 Volume Price Analysis
2.5 List Of Secondary Sources
2.6 List Of Abbreviations

Chapter 3 Objectives
3.1 Objective - 1
3.2 Objective - 2
3.3 Objective - 3

Chapter 4 Executive Summary
4.1 Market Outlook
4.2 Segment Outlook
4.2.1 Type
4.2.2 Distribution Channel
4.3 Competitive Insights

Chapter 5 Industry Outlook
5.1 Market Lineage Outlook
5.1.1 Parent Market Outlook
5.1.2 Related/Ancillary Market Outlook
5.2 Market Dynamics
5.2.1 Market Driver Analysis
5.2.1.1 Changing Perception Of Customers
5.2.1.2 Growing Presence Of Online Retailers
5.2.1.3 Increasing Investment In Sex Tech Companies
5.2.1.4 Increasing Spending Capacity
5.2.2 Market Restraint Analysis
5.2.2.1 Chemicals used in sex toys
5.2.2.2 Lack of government regulations for manufacturers
5.3 Penetration & Growth Prospect Mapping
5.3.1 ANALYSIS
5.4 Business Environment Analysis tools
5.4.1 Swot Analysis, By Pestl
5.4.2 Porter’s Five Forces Analysis
5.4.3 Major Deals & Strategic Alliances Analysis
5.4.3.1 Licensing & Partnerships And Technology Collaborations

Chapter 6 Sex Toys Market: Type Analysis
6.1 Sex Toys Market: Type Movement Analysis
6.1.1 Female Sex Toys
6.1.1.1 Female Sex Toys Market, 2016 - 2028 (USD Million)
6.1.2 Male Sex Toys
6.1.2.1 Male Sex Toys Market, 2016 - 2028 (USD Million)

Chapter 7 Sex Toys Market: Distribution Channel Analysis
7.1 Sex Toys Market: Distribution Channel Movement Analysis
7.1.1 E-Commerce
7.1.1.1 E-Commerce Market, 2016 - 2028 (USD Million)
7.1.2 Specialty Stores
7.1.2.1 Specialty Stores Market, 2016 - 2028 (USD Million)
7.1.3 Mass Merchandizers
7.1.3.1 Mass Merchandizers Market, 2016 - 2028 (USD Million)

Chapter 8 Regional Outlook
8.1 Sex Toys Market Share by Region, 2020 & 2028
8.2 List of Few Players at Regional Level
8.2.1 North America
8.2.2 Europe
8.2.3 Asia Pacific
8.2.4 Latin America
8.2.5 Mea
8.3 Regional Swot Analysis
8.3.1 North America
8.3.2 Europe
8.3.3 Asia Pacific
8.3.4 Latin America
8.3.5 Mea
8.4 North America
8.4.1 North America Sex Toys Market, 2016 - 2028 (USD Million)
8.4.2 U.S.
8.4.2.1 U.S. Sex Toys Market, 2016 - 2028 (USD Million)
8.4.3 Canada
8.4.3.1 Canada Sex Toys Market, 2016 - 2028 (USD Million)
8.5 Europe
8.5.1 Europe Sex Toys Market, 2016 - 2028 (USD Million)
8.5.2 U.K.
8.5.2.1 U.K. Sex Toys Market, 2016 - 2028 (USD Million)
8.5.3 Germany
8.5.3.1 Germany Sex Toys Market, 2016 - 2028 (USD Million)
8.5.4 France
8.5.4.1 France Sex Toys Market, 2016 - 2028 (USD Million)
8.5.5 Italy
8.5.5.1 Italy Sex Toys Market, 2016 - 2028 (USD Million)
8.5.6 Spain
8.5.6.1 Spain Sex Toys Market, 2016 - 2028 (USD Million)
8.6 Asia Pacific
8.6.1 Asia Pacific Sex Toys Market, 2016 - 2028 (USD Million)
8.6.2 China
8.6.2.1 China Sex Toys Market, 2016 - 2028 (USD Million)
8.6.3 Japan
8.6.3.1 Japan Sex Toys Market, 2016 - 2028 (USD Million)
8.6.4 Australia
8.6.4.1 Australia Sex Toys Market, 2016 - 2028 (USD Million)
8.6.5 India
8.6.5.1 India Sex Toys Market, 2016 - 2028 (USD Million)
8.7 Latin America
8.7.1 Latin America Sex Toys Market, 2016 - 2028 (USD Million)
8.7.2 Brazil
8.7.2.1 Brazil Sex Toys Market, 2016 - 2028 (USD Million)
8.7.3 Mexico
8.7.3.1 Mexico Sex Toys Market, 2016 - 2028 (USD Million)
8.8 Mea
8.8.1 Mea Sex Toys Market, 2016 - 2028 (USD Million)
8.8.2 South Africa
8.8.2.1 South Africa sex toys market, 2016 - 2028 (USD Million)

Chapter 9 Competitive Analysis
9.1 Recent Developments & Impact Analysis, by Key Market Participants
9.2 Strategic Framework/ Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
9.3 Company Market Position Analysis
9.4 Company Profiles
9.4.1 CHURCH & DWIGHT CO., INC.
9.4.1.1 Company overview
9.4.1.2 Financial performance
9.4.1.3 Product benchmarking
9.4.1.4 Strategic initiatives
9.4.1.5 SWOT analysis
9.4.2 RECKITT BENCKISER GROUP PLC
9.4.2.1 Company overview
9.4.2.2 Financial performance
9.4.2.3 Product benchmarking
9.4.2.4 Strategic initiatives
9.4.2.5 SWOT analysis
9.4.3 LELO
9.4.3.1 Company overview
9.4.3.2 Financial performance
9.4.3.3 Product benchmarking
9.4.3.4 Strategic initiatives
9.4.4 LIFESTYLES HEALTHCARE PTE LTD.
9.4.4.1 Company overview
9.4.4.2 Financial performance
9.4.4.3 Product benchmarking
9.4.4.4 Strategic initiatives
9.4.5 DOC JOHNSON ENTERPRISES
9.4.5.1 Company overview
9.4.5.2 Product benchmarking
9.4.5.3 Strategic initiatives
9.4.6 LOVEHONEY GROUP LTD.
9.4.6.1 Company overview
9.4.6.2 Financial performance
9.4.6.3 Product benchmarking
9.4.6.4 Strategic initiatives
9.4.7 BMS FACTORY
9.4.7.1 Company overview
9.4.7.2 Financial performance
9.4.7.3 Product benchmarking
9.4.7.4 Strategic initiatives
9.4.8 TENGA CO., LTD.
9.4.8.1 Company overview
9.4.8.2 Financial performance
9.4.8.3 Product benchmarking
9.4.8.4 Strategic initiatives
9.4.9 FUN FACTORY
9.4.9.1 Company overview
9.4.9.2 Financial performance
9.4.9.3 Product benchmarking
9.4.9.4 Strategic initiatives
9.4.10 WE-VIBE
9.4.10.1 Company overview
9.4.10.2 Financial performance
9.4.10.3 Product benchmarking
9.4.10.4 Strategic initiatives

Chapter 10 KOL Comments & Recommendations
10.1 KOL Comments
10.2 Recommendations

List of Tables
Table 1 North America sex toys market, by country, 2016 - 2028 (USD Million)
Table 2 North America sex toys market, by type, 2016 - 2028 (USD Million)
Table 3 North America sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 4 U.S. sex toys market, by type, 2016 - 2028 (USD Million)
Table 5 U.S. sex toys market, distribution channel, 2016 - 2028 (USD Million)
Table 6 Canada sex toys market, by type, 2016 - 2028 (USD Million)
Table 7 Canada sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 8 Europe sex toys market, by country, 2016 - 2028 (USD Million)
Table 9 Europe sex toys market, by type, 2016 - 2028 (USD Million)
Table 10 Europe sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 11 U.K. sex toys market, by type, 2016 - 2028 (USD Million)
Table 12 U.K. sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 13 Germany sex toys market, by type, 2016 - 2028 (USD Million)
Table 14 Germany sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 15 France sex toys market, by type, 2016 - 2028 (USD Million)
Table 16 France sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 17 Italy sex toys market, by type, 2016 - 2028 (USD Million)
Table 18 Italy sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 19 Spain sex toys market, by type, 2016 - 2028 (USD Million)
Table 20 Spain sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 21 Asia Pacific sex toys market, by country, 2016 - 2028 (USD Million
Table 22 Asia Pacific sex toys market, by type, 2016 - 2028 (USD Million)
Table 23 Asia Pacific sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 24 China sex toys market, by type, 2016 - 2028 (USD Million)
Table 25 China sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 26 Japan sex toys market, by type, 2016 - 2028 (USD Million)
Table 27 Japan sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 28 India sex toys market, by type, 22016 - 2028 (USD Million)
Table 29 India sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 30 Australia sex toys market, by type, 2016 - 2028 (USD Million)
Table 31 Australia sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 32 Latin America sex toys market, by country, 2016 - 2028 (USD Million)
Table 33 Latin America sex toys market, by type, 2016 - 2028 (USD Million)
Table 34 Latin America sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 35 Brazil sex toys market, by type, 2016 - 2028 (USD Million)
Table 36 Brazil sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 37 Mexico sex toys market, by type, 2016 - 2028 (USD Million)
Table 38 Mexico sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 39 Middle East & Africa sex toys market, by country, 2016 - 2028 (USD Million)
Table 40 Middle East & Africa sex toys market, by type, 2016 - 2028 (USD Million)
Table 41 Middle East & Africa sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 42 South Africa sex toys market, by type, 2016 - 2028 (USD Million)
Table 43 South Africa sex toys market, by product, 2016 - 2028 (USD Million)
Table 44 South Africa sex toys market, by distribution channel, 2016 - 2028 (USD Million)
Table 45 List of secondary sources
Table 46 List of abbreviation

List of Figures
FIG. 1 Market outlook, 2020 (USD Million)
FIG. 2 Sex toys market segmentation
FIG. 3 Market trends & outlook
FIG. 4 Market driver relevance analysis (Current & future impact)
FIG. 5 Market restraint relevance analysis (Current & future impact)
FIG. 6 Penetration & growth prospect mapping
FIG. 7 SWOT analysis, by factor (political & legal, economic, technological, and social)
FIG. 8 Porter’s five forces analysis
FIG. 9 Sex toys market type outlook: Key takeaways
FIG. 10 Sex toys market: Type movement analysis
FIG. 11 Female sex toys market 2016 - 2028 (USD Million)
FIG. 12 Male sex toys market, 2016 - 2028 (USD Million)
FIG. 13 Sex toys market distribution channel outlook: Key takeaways
FIG. 14 Sex toys market: Distribution channel movement analysis
FIG. 15 E-commerce market, 2016 - 2028 (USD Million)
FIG. 16 Specialty stores market, 2016 - 2028 (USD Million)
FIG. 17 Mass merchandizers market, 2016 - 2028 (USD Million)
FIG. 18 Regional marketplace: Key takeaways
FIG. 19 Regional outlook, 2020 & 2028
FIG. 20 North America SWOT analysis
FIG. 21 Europe SWOT analysis
FIG. 22 Asia Pacific SWOT analysis
FIG. 23 Latin America SWOT analysis
FIG. 24 MEA SWOT analysis
FIG. 25 North America sex toys market, 2016 - 2028 (USD Million)
FIG. 26 U.S. sex toys market, 2016 - 2028 (USD Million)
FIG. 27 Canada sex toys market, 2016 - 2028 (USD Million)
FIG. 28 Europe sex toys market, 2016 - 2028 (USD Million)
FIG. 29 U.K. sex toys market, 2016 - 2028 (USD Million)
FIG. 30 Germany sex toys market, 2016 - 2028 (USD Million)
FIG. 31 France sex toys market, 2016 - 2028 (USD Million)
FIG. 32 Italy sex toys market, 2016 - 2028 (USD Million)
FIG. 33 Spain sex toys market, 2016 - 2028 (USD Million)
FIG. 34 Asia Pacific sex toys market, 2016 - 2028 (USD Million)
FIG. 35 China sex toys market, 2016 - 2028 (USD Million)
FIG. 46 Japan sex toys market, 2016 - 2028 (USD Million)
FIG. 37 Australia sex toys market, 2016 - 2028 (USD Million)
FIG. 38 India sex toys market, 2016 - 2028 (USD Million)
FIG. 39 Latin America sex toys market, 2016 - 2028 (USD Million)
FIG. 40 Brazil sex toys market, 2016 - 2028 (USD Million)
FIG. 41 Mexico sex toys market, 2016 - 2028 (USD Million)
FIG. 42 MEA sex toys market, 2016 - 2028 (USD Million)
FIG. 43 South Africa sex toys market, 2016 - 2028 (USD Million)
FIG. 44 Recent developments & impact analysis, by key market participants
FIG. 45 Strategy framework
FIG. 46 Company market position analysis
FIG. 47 Market research process
FIG. 48 Information procurement
FIG. 49 Primary research pattern
FIG. 50 Market research approaches
FIG. 51 Value-chain-based sizing & forecasting
FIG. 52 QFD modeling for market share assessment
FIG. 53 Market formulation & validation
Note: Product cover images may vary from those shown
  • CHURCH & DWIGHT CO., INC.
  • RECKITT BENCKISER GROUP PLC
  • LELO
  • LIFESTYLES HEALTHCARE PTE LTD.
  • DOC JOHNSON ENTERPRISES
  • LOVEHONEY GROUP LTD.
  • BMS FACTORY
  • TENGA CO., LTD.
  • FUN FACTORY
  • WE-VIBE
Note: Product cover images may vary from those shown

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