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Sex Toys Market Size, Share & Trends Analysis Report by Type (Male, Female), by Distribution Channel (E-commerce, Specialty Stores, Mass Merchandizers), by Region, and Segment Forecasts, 2022-2030

  • ID: 4871465
  • Report
  • April 2022
  • Region: Global
  • 120 Pages
  • Grand View Research

FEATURED COMPANIES

  • Bms Factory
  • Church & Dwight Co. Inc.
  • Doc Johnson Enterprises
  • Fun Factory
  • Lelo
  • Lovehoney Group Ltd.
The global sex toys market size is expected to reach USD 62.32 billion by 2030. It is projected to register a CAGR of 8.4% during the forecast period. Women aging from 16 to 70 years old are indulging in the pleasure of adult toys. The stigma of using these products to replace a partner has long been broken by couples who enjoy these toys from time to time, which is expected to drive market growth.



The impact of the COVID-19 pandemic is expected to create an economic downturn in all industries as the majority of countries are in lockdown. However, the initial impact of the country-wide lockdowns across the world exhibited a boost in sales of sex toys. During the COVID-19 customers shifted towards app-enabled sex toys and Bluetooth-powered toys also known as teledildonics to reduce the consumption of harmful chemicals in sex toys.

Sex toy manufacturers are undertaking various initiatives such as marketing & advertising products in unique ways and running awareness campaigns. Advertisements featuring well-known or popular pornstars drive interest and increase sales of the product. LELO launched a wave of Stay home and Save deals applicable for the entire month of May 2020, wherein the company was offering up to 15% discounts on its products.

The growth is attributed to the launch of new products in the novelty adult segment, sexual wellness, and self-love products. Affordable sexual wellness products, including vibrators, dildos, lubricants, and other toys, are entering the market, and the stigma associated with selling sexual things in traditional stores is dissipating. The move is expected to be due to a shift in demographics since millennials, and Gen Z has a different perspective on sexual wellbeing than baby boomers. The market for sex toys is profiting from the gradual disappearance of the stigma associated with masturbation, especially among married couples.

Asia Pacific is expected to be the fastest-growing market during the forecast period. China and Australia are the leading revenue generators in the market. The stigma surrounding sex is reducing among millennials and Gen-Z, who are more open to exploring new things to enhance their sexual experience. In March 2019, Reckitt Benckiser launched its direct-to-consumer e-commerce platform to sell its premium products in India.

Sex Toys Market Report Highlights

  • The female sex toys segment held the largest market share in 2021 and is expected to expand at the second-highest CAGR during the forecast period. Single women are among the leading contributors to the market growth.
  • Manufacturers are trying to reach a larger market via e-commerce sites. In developing countries where adult stores are not easily accessible, online retailers are meeting customer demand by offering a different range of products via discrete delivery and an added advantage of discounted rates.
  • Based on distribution channels, e-commerce platforms and online retailers held the largest market share in 2021. Increasing penetration of the internet and the availability of numerous sex toys on e-commerce platforms and anonymity are driving the growth of the segment.
  • North America held the largest market share in 2021, owing to the presence of numerous retailers providing easy access to products. In the U.S. and Canada, sociodemographic factors also play a role in the type of toy being preferred and its frequency of use.
  • With increasing disposable income in developing countries, consumers are opting for innovative products such as exquisite vibrators, BDSM gear, and anal toys. This increases opportunities for market players to capitalize on the growing demand for more high-end innovative products.
  • Emerging players backed by technological advancements are developing products that offer a more realistic experience. Brand leaders such as Doc Johnson, LELO, FleshLight, and LoveHoney have a global presence with a strong product portfolio. In July 2019, LifeStyles Healthcare announced the launch of three new intimate accessories under its SKYN brand-SKYN Thrill, SKYN Vibes, and SKYN Shiver.


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Frequently Asked Questions about the Global Sex Toys Market

What is the estimated value of the Global Sex Toys Market?

The Global Sex Toys Market was estimated to be valued at $32.7 Billion in 2022.

What is the growth rate of the Global Sex Toys Market?

The growth rate of the Global Sex Toys Market is 8.4%, with an estimated value of $62.3 Billion by 2030.

What is the forecasted size of the Global Sex Toys Market?

The Global Sex Toys Market is estimated to be worth $62.3 Billion by 2030.

Who are the key companies in the Global Sex Toys Market?

Key companies in the Global Sex Toys Market include Church & Dwight Co. Inc., Reckitt Benckiser Group plc, Lelo, Lifestyles Healthcare Pte Ltd., Doc Johnson Enterprises, Lovehoney Group Ltd., Bms Factory, Tenga Co. Ltd. and We.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Bms Factory
  • Church & Dwight Co. Inc.
  • Doc Johnson Enterprises
  • Fun Factory
  • Lelo
  • Lovehoney Group Ltd.

Chapter 1 Report Scope
1.1 Market Segmentation
1.2 Segment Market Scope
1.2.1 Type
1.2.2 Distribution Channel
1.3 Regional Scope
1.4 Estimates and Forecast Timeline
Chapter 2 Methodology
2.1 Research Methodology
2.1.1 Information Procurement
2.1.2 Purchased Database
2.1.3 Internal Database
2.1.4 Secondary Sources
2.1.5 Primary Research
2.2 Information Or Data Analysis
2.2.1 Data Analysis Models
2.3 Market Formulation & Validation
2.4 Model Details
2.4.1 Volume Price Analysis
2.5 List Of Secondary Sources
2.6 List Of Abbreviations
Chapter 3 Objectives
3.1 Objective-1
3.2 Objective-2
3.3 Objective-3
Chapter 4 Executive Summary
4.1 Market Outlook
4.2 Segment Outlook
4.2.1 Type
4.2.2 Distribution Channel
4.3 Competitive Insights
Chapter 5 Industry Outlook
5.1 Market Lineage Outlook
5.1.1 Parent Market Outlook
5.1.2 Related/Ancillary Market Outlook
5.2 Market Dynamics
5.2.1 Market Driver Analysis
5.2.1.1 Changing Perception Of Customers
5.2.1.2 Growing Presence Of Online Retailers
5.2.1.3 Increasing Investment In Sex Tech Companies
5.2.1.4 Increasing Spending Capacity
5.2.2 Market Restraint Analysis
5.2.2.1 Chemicals used in sex toys
5.2.2.2 Lack of government regulations for manufacturers
5.3 Penetration & Growth Prospect Mapping
5.3.1 ANALYSIS
5.4 Business Environment Analysis tools
5.4.1 SWOT Analysis, by PESTL
5.4.2 Porter’s Five Forces Analysis
5.4.3 Major Deals & Strategic Alliances Analysis
5.4.3.1 Licensing & Partnerships and Technology Collaborations
Chapter 6 Sex Toys Market: Type Analysis
6.1 Sex Toys Market: Type Movement Analysis
6.1.1 Female Sex Toys
6.1.1.1 Female Sex Toys Market, 2017-2030 (USD Million)
6.1.2 Male Sex Toys
6.1.2.1 Male Sex Toys Market, 2017-2030 (USD Million)
Chapter 7 Sex Toys Market: Distribution Channel Analysis
7.1 Sex Toys Market: Distribution Channel Movement Analysis
7.1.1 E-Commerce
7.1.1.1 E-Commerce Market, 2017-2030 (USD Million)
7.1.2 Specialty Stores
7.1.2.1 Specialty Stores Market, 2017-2030 (USD Million)
7.1.3 Mass Merchandizers
7.1.3.1 Mass Merchandizers Market, 2017-2030 (USD Million)
Chapter 8 Regional Outlook
8.1 Sex Toys Market Share by Region, 2021 & 2030
8.2 List of Few Players at Regional Level
8.2.1 North America
8.2.2 Europe
8.2.3 Asia Pacific
8.2.4 Latin America
8.2.5 Mea
8.3 Regional SWOT Analysis
8.3.1 North America
8.3.2 Europe
8.3.3 Asia Pacific
8.3.4 Latin America
8.3.5 Mea
8.4 North America
8.4.1 North America Sex Toys Market, 2017-2030 (USD Million)
8.4.2 U.S.
8.4.2.1 U.S. Sex Toys Market, 2017-2030 (USD Million)
8.4.3 Canada
8.4.3.1 Canada Sex Toys Market, 2017-2030 (USD Million)
8.5 Europe
8.5.1 Europe Sex Toys Market, 2017-2030 (USD Million)
8.5.2 U.K.
8.5.2.1 U.K. Sex Toys Market, 2017-2030 (USD Million)
8.5.3 Germany
8.5.3.1 Germany Sex Toys Market, 2017-2030 (USD Million)
8.5.4 France
8.5.4.1 France Sex Toys Market, 2017-2030 (USD Million)
8.5.5 Italy
8.5.5.1 Italy Sex Toys Market, 2017-2030 (USD Million)
8.5.6 Spain
8.5.6.1 Spain Sex Toys Market, 2017-2030 (USD Million)
8.6 Asia Pacific
8.6.1 Asia Pacific Sex Toys Market, 2017-2030 (USD Million)
8.6.2 China
8.6.2.1 China Sex Toys Market, 2017-2030 (USD Million)
8.6.3 Japan
8.6.3.1 Japan Sex Toys Market, 2017-2030 (USD Million)
8.6.4 Australia
8.6.4.1 Australia Sex Toys Market, 2017-2030 (USD Million)
8.6.5 India
8.6.5.1 India Sex Toys Market, 2017-2030 (USD Million)
8.7 Latin America
8.7.1 Latin America Sex Toys Market, 2017-2030 (USD Million)
8.7.2 Brazil
8.7.2.1 Brazil Sex Toys Market, 2017-2030 (USD Million)
8.7.3 Mexico
8.7.3.1 Mexico Sex Toys Market, 2017-2030 (USD Million)
8.8 Mea
8.8.1 Mea Sex Toys Market, 2017-2030 (USD Million)
8.8.2 South Africa
8.8.2.1 South Africa sex toys market, 2017-2030 (USD Million)
Chapter 9 Competitive Analysis
9.1 Recent Developments & Impact Analysis, by Key Market Participants
9.2 Strategic Framework/ Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
9.3 Company Market Position Analysis
9.4 Company Profiles
9.4.1 CHURCH & DWIGHT CO., INC.
9.4.1.1 Company overview
9.4.1.2 Financial performance
9.4.1.3 Product benchmarking
9.4.1.4 Strategic initiatives
9.4.1.5 SWOT analysis
9.4.2 RECKITT BENCKISER GROUP PLC
9.4.2.1 Company overview
9.4.2.2 Financial performance
9.4.2.3 Product benchmarking
9.4.2.4 Strategic initiatives
9.4.2.5 SWOT analysis
9.4.3 LELO
9.4.3.1 Company overview
9.4.3.2 Financial performance
9.4.3.3 Product benchmarking
9.4.3.4 Strategic initiatives
9.4.4 LIFESTYLES HEALTHCARE PTE LTD.
9.4.4.1 Company overview
9.4.4.2 Financial performance
9.4.4.3 Product benchmarking
9.4.4.4 Strategic initiatives
9.4.5 DOC JOHNSON ENTERPRISES
9.4.5.1 Company overview
9.4.5.2 Product benchmarking
9.4.5.3 Strategic initiatives
9.4.6 LOVEHONEY GROUP LTD.
9.4.6.1 Company overview
9.4.6.2 Financial performance
9.4.6.3 Product benchmarking
9.4.6.4 Strategic initiatives
9.4.7 BMS FACTORY
9.4.7.1 Company overview
9.4.7.2 Financial performance
9.4.7.3 Product benchmarking
9.4.7.4 Strategic initiatives
9.4.8 TENGA CO., LTD.
9.4.8.1 Company overview
9.4.8.2 Financial performance
9.4.8.3 Product benchmarking
9.4.8.4 Strategic initiatives
9.4.9 FUN FACTORY
9.4.9.1 Company overview
9.4.9.2 Financial performance
9.4.9.3 Product benchmarking
9.4.9.4 Strategic initiatives
9.4.10 WE-VIBE
9.4.10.1 Company overview
9.4.10.2 Financial performance
9.4.10.3 Product benchmarking
9.4.10.4 Strategic initiatives
Chapter 10 KOL Comments & Recommendations
10.1 KOL Comments
10.2 Recommendations
Note: Product cover images may vary from those shown

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  • Church & Dwight Co. Inc.
  • Reckitt Benckiser Group plc
  • Lelo
  • Lifestyles Healthcare Pte Ltd.
  • Doc Johnson Enterprises
  • Lovehoney Group Ltd.
  • Bms Factory
  • Tenga Co. Ltd.
  • Fun Factory
  • We-Vibe
Note: Product cover images may vary from those shown

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