“Indonesia Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Indonesian market.
The number of live births in Indonesia declined by 4.2% during 2016-22, reaching 4.1 million in 2022. This resulted in a baby population of 12.40 million in 2022. The GDP of Indonesia grew by 5.2% in 2022, primarily owing to the recovering economic conditions, while consumer price inflation stood at 4.3%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 5.8% during 2016-22. In volume terms, sales grew in 2022 registering a CAGR of 0.8%. Baby milks remained by far the largest category in value terms with over 90% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Danone were the top two companies in 2022. Nestlé retained the top spot in value during 2016-22. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 65% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Indonesia. However, the market for baby food in the country is expected to grow in volume terms during 2022-28, registering a CAGR of 1.7%.
What else does this report offer?
The number of live births in Indonesia declined by 4.2% during 2016-22, reaching 4.1 million in 2022. This resulted in a baby population of 12.40 million in 2022. The GDP of Indonesia grew by 5.2% in 2022, primarily owing to the recovering economic conditions, while consumer price inflation stood at 4.3%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 5.8% during 2016-22. In volume terms, sales grew in 2022 registering a CAGR of 0.8%. Baby milks remained by far the largest category in value terms with over 90% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Danone were the top two companies in 2022. Nestlé retained the top spot in value during 2016-22. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 65% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Indonesia. However, the market for baby food in the country is expected to grow in volume terms during 2022-28, registering a CAGR of 1.7%.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
- Future projections considering various trends which are likely to affect the industry
Scope
- Value sales of baby milks grew from IDR23.9 trillion ($1.8 billion) in 2016 to IDR33.3 trillion ($2.2 billion) in 2022, registering a CAGR of 5.7% during this period
- Baby cereals & dry meals volumes increased from 19.35 million kg in 2016 to 20.04 million kg in 2022, recording a CAGR of 0.6%
- Value sales of the baby wet meals & other category decreased from IDR48.4 billion ($3.6 million) in 2016 to IDR47 billion ($3.2 million) in 2022, dropping at a negative CAGR of 0.5%
- During 2016-22, per capita consumption of baby finger food increased by 17.4%
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market
- Investigates which categories are performing the best and how this is changing market dynamics
Table of Contents
- Introduction
- Executive Summary
- Part 1: Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Indonesia Compared with Other Leading Countries in Asia-Pacific
- PCC and PCE of Indonesia Compared with Global and Asia-Pacific Markets
- Part 2: Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Part 3: Overview
- Indonesia Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Part 4: Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Part 5: Production and Trade
- Imports
- Exports
- Part 6: Distribution
- Channel Share Analysis
- Baby Food Retailing
- Part 7: Economic Background
- GDP Growth and Inflation
- Part 8: Prospects and Forecasts
- Future Trends
- Part 9: Definitions
- Part 10: Appendix
- Methodology
- About the Publisher
- Birth & population trends, 2008-28
- Birth, population, and fertility rate by province, 2017, 2020, and 2021
- Selected socioeconomic indicators, 2012 and 2016-20
- Food poverty line (IDR/capita/month) by province and region, 2017-22
- Major cities and population, 2018
- Population by province, 2020
- Number of women of childbearing age by age group, 2010 and 2017-20
- Female employment trends, 2012-20
- Percentage of females economically active by age group, 2019-21
- Women in employment by age group, 2017 and 2018
- Baby food manufacturers’ compliance ratings, 2016
- Breastfeeding rates, 2007, 2012, and 2017
- Percentage of infants aged less than six months being exclusively breastfed, by province, 2015-22
- Infant feeding patterns, %, 2007, 2012, and 2017
- Type of food eaten by babies, 2002 and 2007
- Type of food eaten by babies, by age group, 2012 and 2017
- Consumption of infant formula by age of baby, 2012 and 2017
- Type of food eaten by babies, by age group, 2012 and 2017
- Leading categories (value and volume), 2022
- Baby food: manufacturer shares, value & volume %, 2016-22
- Baby food: manufacturer shares by category, %, 2022
- Baby milks: SKUs by pack type, 2022
- Baby milks: SKUs by pack size, 2022
- Baby milks: brand price positioning analysis, 2022
- Baby milks: manufacturer shares, value & volume %, 2016-22
- Baby milks: manufacturer & brand shares, value %, 2016-22
- Baby milks: manufacturer & brand shares, volume %, 2016-22
- Baby cereals & dry meals: SKUs by pack type, 2022
- Baby cereals & dry meals: SKUs by pack size, 2022
- Baby cereals & dry meals: brand price positioning analysis, 2022
- Baby cereals & dry meals: manufacturer shares, value & volume %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22
- Baby wet meals & other: SKUs by pack type, 2022
- Baby wet meals & other: SKUs by pack size, 2022
- Baby wet meals & other: brand price positioning analysis, 2022
- Baby wet meals & other: manufacturer shares, value & volume %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, value %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22
- Baby finger food: SKUs by pack type, 2022
- Baby finger food: SKUs by pack size, 2022
- Baby finger food: brand price positioning analysis, 2022
- Baby finger food: manufacturer shares, value & volume %, 2016-22
- Baby finger food: manufacturer & brand shares, value %, 2016-22
- Baby finger food: manufacturer & brand shares, volume %, 2016-22
- Baby milks & cereals: trends in imports, 2014-21
- Imports of baby milks & cereals by country of origin, 2019-21
- Other baby food: trends in imports, 2014-21
- Imports of other baby food by country of origin, 2019-21
- Baby milks & cereals: trends in exports, 2014-21
- Exports of baby milks & cereals by country of destination, 2019-21
- Other baby food: trends in exports, 2014-21
- Exports of other baby food by country of destination, 2019-21
- Change in distribution share, 2016-22
- Baby food: sales by outlet type, % value, 2016-22
- Baby food: sales by type of food & outlet type, % value, 2022
- Category definitions
- Terminology definitions
- Baby population, number of babies (’000), 2008-28
- Baby food: market value, current prices ($ million), 2016-22
- Baby food: market value, constant prices, 2016-22
- Baby food: market volume, million kg, 2016-22
- Baby food: per capita expenditure, current prices ($), 2016-22
- Baby food: per capita expenditure, constant prices, 2016-22
- Baby food: per capita consumption, kg, 2016-22
- Baby milks: category segmentation, value & volume, 2016-22
- Baby food: market value forecasts, current prices ($ million), 2022-28
- Baby food: market value forecasts, constant prices, 2022-28
- Baby food: market volume forecasts, million kg, 2022-28
- Baby food: per capita expenditure forecasts, current prices ($), 2022-28
- Baby food: per capita expenditure forecasts, constant prices, 2022-28
- Baby food: per capita consumption forecasts, kg, 2022-28
- Exchange rates: LCU per $, 2016-22
- Exchange rates: LCU per $, 2023-28
- SKUs allocation by product type
- Indonesia’s value and volume shares in the global and Asia-Pacific baby food sectors, 2022-27
- Indonesia compared with other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison - Indonesia, Asia Pacific, and global, 2017-27
- PCE* comparison - Indonesia, Asia Pacific, and global, 2017-27
- Indonesia: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?
- Indonesia: How would you describe your spend on the following products in the last three months? For baby food, for baby milk
- Indonesia: Which of the following features do you actively look for when making a purchase?
- Baby food: sector size (value), 2016-22
- Baby food: sector size (volume), 2016-22
- Market size and growth analysis by value and volume, baby food sector, 2016-28
- Baby food: manufacturer shares, value %, 2022
- Baby food: manufacturer shares, volume %, 2022
- Baby food: manufacturer shares by category, value %, 2022
- Market size and growth analysis by value and volume, baby milks category, 2016-28
- Baby milks: per capita expenditure & consumption, 2016-22
- Baby milks: per capita expenditure & consumption by age group, 2016-22
- Baby milks: segmentation, value and volume, 2016-22
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28
- Baby cereals & dry meals: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28
- Baby wet meals & other: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby finger food category, 2016-28
- Baby finger food: per capita expenditure & consumption, 2016-22
- Share of key distribution channels (in value terms) - baby food, 2022
- Key distribution channel share by category (in value terms), 2022
- GDP at current prices (IDR trillion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Danone
- Kalbe International
- Royal FrieslandCampina
- Mead Johnson (Reckitt Benckiser)
- Abbott Laboratories
- PT. Indofood CBP Sukses Makmur
