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Assessment of the Electric Vehicle (EV) Landscape in Thailand, 2018–2025

  • Report
  • 114 Pages
  • December 2019
  • Region: Thailand
  • Frost & Sullivan
  • ID: 4876635

The Market is Driven by Government Efforts to Make EV Viable by Promoting Local Manufacturing Through Incentives and Privileges

In 2018, the penetration of electric vehicles, including Plug-In Electric Vehicles (PHEVs) and Battery Electric Vehicles (BEVs) in the total auto sales in Thailand was less than 1%. For instance, there were only 57 units of BEVs and 8,745 units of PHEVs were sold.

PHEVs in the Thai market are premium vehicles and there are no mass-market models available presently. Some key models include BMW 330e, 530e, Mercedes C300e, S560e, Porsche Cayenne E-Hybrid, Porsche Panamera SE- Hybrid, and Volvo XC60, S90, and XC90. BYD and Hyundai are presently the market leaders in terms of BEV sales in Thailand. Participants that have recently entered into the BEV space in Thailand are Audi, Nissan, MG Motors, and Jaguar.

Urbanization, change in vehicle ownership, autonomous driving developments, EVs, and Thailand 4.0 are some Mega Trends in the automotive industry in Thailand. Urbanization will drive economic growth in secondary cities of Thailand and will help narrow down the income gap between rural and urban cities. Looking ahead, the Thailand EV market is expected to grow at a CAGR of 21.6% from 2018 to 2025. The Total Industry Volume (TIV) is expected to reach 34,603 units in 2025 compared to 8,802 units in 2018.

Research Scope


The aim of this study is to evaluate the electric vehicle market in Thailand. The scope is limited to BEVs and PHEVs and excludes Hybrid Electric Vehicles (HEVs) that do not require charging. The study focuses on the incentives offered by the government to promote the manufacturing and sales of EVs. It also describes factors that drive and restrain market growth and provides existing key trends in the market.

Key Features


  • To provide a strategic overview of the electric vehicle market, encompassing BEVs and PHEVs, in Thailand
  • To analyze the supply- and demand-side scenario, key perks, and benefits offered by the government
  • To quantify the market in terms of size, i.e., the number of vehicles sold by category and forecast
  • To identify market trends, such as new product launches, strategic alliances, and collaborative services
  • To evaluate the growth opportunities for stakeholders
  • To identify new business models emerging in the electric vehicle ecosystem

Key Issues Addressed


  • What are the current and future market trends of the electric vehicle market in Thailand?
  • How will the market transform in 2019, in terms of the geographic growth?
  • What are the current and future market trends in the electric vehicle charging infrastructure market?
  • Which models are likely to be launched in the next 2 to 3 years?
  • What are the incentives available on the purchase and manufacture of electric vehicles in Thailand, and how will they impact the sales of an electric vehicle in the country?

Table of Contents

Executive Summary
  • Executive Summary-Market Engineering Measurements
  • Executive Summary


Research Scope, Objectives, Background, and Methodology
  • Research Scope
  • Research Aims and Objectives
  • What is an Electric Vehicle?
  • Key Questions this Study will Answer
  • Research Background
  • Research Methodology


Market Drivers and Restraints
  • Market Drivers
  • Market Drivers-Explained
  • Market Restraints
  • Market Restraints-Explained


Thailand Market Overview
  • Mega Trends in Thailand
  • Thailand Macro-economic Overview
  • Thailand Automotive Production Overview
  • TIV (Sales) Trends-2014 to 2018
  • CO2 Emissions in Transport Sector
  • CO2 Emissions Per Capita


Thailand EV Market Overview
  • Key Challenges
  • Key Government Measures


EV Policy Landscape
  • Global EV Promotion Policies and Measures-Demand Perspective
  • Global EV Promotion Policies and Measures-Supply Perspective
  • EV Policy Landscape in Thailand
  • EV Charging Consortium
  • BOI EV Incentives and Packages
  • BOI EV Incentives and Packages Applications
  • Expected BOI EV Incentives and Packages Approvals in Short Term
  • BOI Incentives and Packages-Key OEMs Announcements
  • Other EV Participants in the Thai Market


EV Market Measurements in Thailand
  • EV Market Overview
  • PHEV Market Overview-Market Size and Key Participants
  • PHEV Market Overview-Key Models
  • BEV Market Overview-Market Size and Key Participants
  • BEV Market Overview-Key Models


Overview of EV Charging Infrastructure in Thailand
  • EV Charging Infrastructure Overview-Market Size and Key Participants
  • EV Charging Infrastructure-Types of EV Chargers
  • EV Charging Infrastructure-Market Share
  • EV Charging Infrastructure Business Model in Thailand
  • Key Partnerships in EV Charging Infrastructure


Key Trends
  • Key Trends in the Electric Vehicle Market
  • Key Trends-Explained


Future Outlook
  • Forecasts and Trends-Market Engineering Measurements
  • Thailand EV Sales Long-term Forecast
  • Forecasts and Trends-Forecast Scenario Assumptions
  • Thailand EV Sales Near-term Forecast
  • Thailand Electric Vehicle Market-Future Outlook


Company Profile of Key Participants
  • FOMM-Company Overview
  • FOMM-Product Description and Features
  • FOMM-Key Collaborations/Investments and Commercial Performance
  • Mine Mobility-Company Overview
  • Mine Mobility-Product Description and Features
  • Mine Mobility-Key Highlights/Collaborations


EV Trends-Global and ASEAN Outlook
  • Global Trends
  • ASEAN Market Opportunity
  • ASEAN EV Imperative
  • Policy Landscape-Overview
  • Policy Intent
  • Challenge
  • Perspectives for ASEAN


Growth Opportunities and Strategic Imperatives
  • Growth Opportunity 1-Opportunities for New Entrants
  • Growth Opportunity 2-EV Adoption in Shared Mobility
  • Strategic Imperatives for Success and Growth


The Last Word
  • The Last Word-3 Big Predictions
  • Legal Disclaimer


Appendix
  • Table of Acronyms
  • List of Exhibits

Companies Mentioned

A selection of companies mentioned in this report includes:

  • FOMM
  • Mine Mobility