Air travel demand across regions is estimated to reach at least three quarters of pre-pandemic levels in 2022
The overall online travel booking experience is still not optimal worldwide
The post-pandemic surge in overall travel has led to gradual growth of the online air travel revenues, with revenues experiencing a single-digit CAGR between 2020 and 2021, as revealed by the new report. Although there has been a shift from offline to online booking platforms, consumer expectations with regards to user-friendly experiences remain to be fulfilled. According to a global survey, close to half of the respondents want to book flights and other travel essentials through a single website. But around one third of the respondents still find comparing offers difficult and time consuming when searching and booking flights online. Thus, a certain percentage of respondents do not enjoy booking trips and flights online. It therefore comes as no surprise that airlines experience the second-highest cart abandonment rate globally among selected industries. The percentage of users abandoning their carts when booking via specific online travel websites is also high.
Countries are on the way to recovery in air travel demand
North America remains the region with the largest estimated air travel net profits in 2022, followed by Europe and Asia-Pacific.. Full recovery of the air travel demand in North America is expected in 2022, with other regions in the world estimated to all reach at least over 70% of pre-pandemic air travel levels. Despite such a recovery, some countries in Asia-Pacific are not on the same growth trajectory as others. In China, for example, the strict travel restrictions and uneven vaccine rollout have caused the country’s recovery to lag. The Russia-Ukraine war is also still disrupting the air travel in Europe. Nevertheless, all regions are expected to recover in the long run. The air travel demand in Europe is still estimated to reach a high double-digit percentage of pre-pandemic levels.
Questions Covered in the report:
- How did the pandemic change the online flight booking market in 2020 and 2021?
- Which countries are leading in terms of online air travel revenue?
- What are the biggest concerns of air travelers?
- Which channels are preferred by travelers worldwide for researching and purchasing airline tickets?
- What are the leading airline websites worldwide?
Table of Contents
1. Management Summary
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 123milhas
- Aa
- Aerolineas
- Aircanada
- Airfrance
- Almosafer
- Cheapflights
- delta
- Easyjet
- Expedia
- Flyadeal
- Flyflair
- Flynas
- Jet2
- kayak
- Latamairlines
- Ryanair
- Saudia
- skyscanner
- Southwest
- Transavia
- TripAdvisor
- Vivaaerobus
- Volaris
- Wego
- Westjet
