1h Free Analyst Time
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FEATURED COMPANIES
- CCA Industries Inc.
- Combe Inc.
- Essity Aktiebolag (publ)
- Sanofi
- The Honey Pot Company LLC
- The Procter & Gamble Co.
1h Free Analyst Time
Speak directly to the analyst to clarify any post sales queries you may have.
Global Women’s Intimate Care Products: About this market
The women’s intimate care products market analysis considers sales from both offline and online distribution channels. Our study also finds the sales of women’s intimate care products in APAC, Europe, MEA, North America, and South America. In 2019, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as pricing strategies and wider product assortments will play a significant role in the offline segment to maintain its market position. Also, our global women’s intimate care products market report looks at factors such as product premiumization due to product innovations and portfolio extension, growing concerns regarding hygiene, increasing participation of women in the labor force. However, the availability of counterfeit products, concerns regarding the disposal of intimate wipes, and usage of harmful chemicals in intimate care products may hamper the growth of the women’s intimate care products industry over the forecast period.
Global Women’s Intimate Care Products Market: Overview
Product premiumization due to product innovations and portfolio extension
Vendors are actively focusing on improving their R&D operations owing to the growing demand for intimate care products from women and rising competition. They are also focusing on differentiating themselves from their competitors by offering women's intimate care products with different functionalities. Hence, they are continuously investing in innovative materials and technologies. Women usually look for intimate care products that have additional features such as fragrance and natural ingredients. This is driving vendors to use high-quality raw materials for their products, which is leading to product premiumization. Thus, increasing product premiumization due to product innovation and portfolio extension will lead to the expansion of the global women’s intimate care products market at a CAGR of almost 5% during the forecast period.
Introduction of natural intimate care products
Women across the world are becoming cautious about the products that they use for intimate care and hence have started preferring products that are free from alcohol and chemicals. This is mainly due to the increasing awareness about skin issues and other health-related problems caused by synthetic intimate care products. Organic intimate care products do not have any side effects and protect the skin from fungal and bacterial infections. The demand for natural and organic products has started increasing owing to such side effects of synthetic products. This development is expected to have a positive impact on the overall market growth.
Competitive Landscape
With the presence of several major players, the global women’s intimate care products market is fragmented. The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading women’s intimate care products manufacturers, that include CCA Industries Inc., Combe Inc., Essity Aktiebolag (publ), Prestige Consumer Healthcare Inc., Reckitt Benckiser Group Plc, Sanofi, The Honey Pot Company LLC, The Procter & Gamble Co., Unicharm Corp., and Wet and Dry Personal Care Pvt. Ltd.
Also, the women’s intimate care products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
The women’s intimate care products market analysis considers sales from both offline and online distribution channels. Our study also finds the sales of women’s intimate care products in APAC, Europe, MEA, North America, and South America. In 2019, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as pricing strategies and wider product assortments will play a significant role in the offline segment to maintain its market position. Also, our global women’s intimate care products market report looks at factors such as product premiumization due to product innovations and portfolio extension, growing concerns regarding hygiene, increasing participation of women in the labor force. However, the availability of counterfeit products, concerns regarding the disposal of intimate wipes, and usage of harmful chemicals in intimate care products may hamper the growth of the women’s intimate care products industry over the forecast period.
Global Women’s Intimate Care Products Market: Overview
Product premiumization due to product innovations and portfolio extension
Vendors are actively focusing on improving their R&D operations owing to the growing demand for intimate care products from women and rising competition. They are also focusing on differentiating themselves from their competitors by offering women's intimate care products with different functionalities. Hence, they are continuously investing in innovative materials and technologies. Women usually look for intimate care products that have additional features such as fragrance and natural ingredients. This is driving vendors to use high-quality raw materials for their products, which is leading to product premiumization. Thus, increasing product premiumization due to product innovation and portfolio extension will lead to the expansion of the global women’s intimate care products market at a CAGR of almost 5% during the forecast period.
Introduction of natural intimate care products
Women across the world are becoming cautious about the products that they use for intimate care and hence have started preferring products that are free from alcohol and chemicals. This is mainly due to the increasing awareness about skin issues and other health-related problems caused by synthetic intimate care products. Organic intimate care products do not have any side effects and protect the skin from fungal and bacterial infections. The demand for natural and organic products has started increasing owing to such side effects of synthetic products. This development is expected to have a positive impact on the overall market growth.
Competitive Landscape
With the presence of several major players, the global women’s intimate care products market is fragmented. The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading women’s intimate care products manufacturers, that include CCA Industries Inc., Combe Inc., Essity Aktiebolag (publ), Prestige Consumer Healthcare Inc., Reckitt Benckiser Group Plc, Sanofi, The Honey Pot Company LLC, The Procter & Gamble Co., Unicharm Corp., and Wet and Dry Personal Care Pvt. Ltd.
Also, the women’s intimate care products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
Note: Product cover images may vary from those shown
FEATURED COMPANIES
- CCA Industries Inc.
- Combe Inc.
- Essity Aktiebolag (publ)
- Sanofi
- The Honey Pot Company LLC
- The Procter & Gamble Co.
PART 01: EXECUTIVE SUMMARYPART 07: CUSTOMER LANDSCAPEPART 09: DECISION FRAMEWORK
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
PART 04: MARKET SIZING
PART 05: FIVE FORCES ANALYSIS
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
PART 08: GEOGRAPHIC LANDSCAPE
PART 10: DRIVERS AND CHALLENGES
PART 11: MARKET TRENDS
PART 12: VENDOR LANDSCAPE
PART 13: VENDOR ANALYSIS
PART 14: APPENDIX
List of Exhibits
Note: Product cover images may vary from those shown
FEATURED COMPANIES
- CCA Industries Inc.
- Combe Inc.
- Essity Aktiebolag (publ)
- Sanofi
- The Honey Pot Company LLC
- The Procter & Gamble Co.
The following companies as the key players in the global women’s intimate care products market: CCA Industries Inc., Combe Inc., Essity Aktiebolag (publ), Prestige Consumer Healthcare Inc., Reckitt Benckiser Group Plc, Sanofi, The Honey Pot Company LLC, The Procter & Gamble Co., Unicharm Corp., and Wet and Dry Personal Care Pvt. Ltd.
Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is the introduction of natural intimate care products.”
According to the report, one of the major drivers for this market is the product premiumization due to product innovations and portfolio extension.
Further, the report states that one of the major factors hindering the growth of this market is the availability of counterfeit products.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is the introduction of natural intimate care products.”
According to the report, one of the major drivers for this market is the product premiumization due to product innovations and portfolio extension.
Further, the report states that one of the major factors hindering the growth of this market is the availability of counterfeit products.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
A selection of companies mentioned in this report includes:
- CCA Industries Inc.
- Combe Inc.
- Essity Aktiebolag (publ)
- Prestige Consumer Healthcare Inc.
- Reckitt Benckiser Group Plc
- Sanofi
- The Honey Pot Company LLC
- The Procter & Gamble Co.
- Unicharm Corp.
- Wet Dry Personal Care Pvt. Ltd.
Note: Product cover images may vary from those shown
