+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Buy Now Pay Later - Thematic Research

  • ID: 4895183
  • Report
  • October 2019
  • Region: Global
  • 50 pages
  • GlobalData


  • Affirm
  • American Express
  • Blispay
  • Citibank
  • hoolah
  • Mastercard
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

Buy Now Pay Later - Thematic Research


Retail finance has existed as long as there have been merchants selling goods. The latest innovation, commonly referred to as buy now pay later (BNPL), has actually been offered for a couple of decades. However, the combination of the service with mobile and credit at the point of sale POS - both in-store and, more importantly, online - has spurred its rapid growth among the shopping public.

BNPL services offer to facilitate payments between merchants and their customers or suppliers via a short-term, typically interest- and fee-free installment plan. Any normal fees are typically charged to the merchant only, with the consumer charged very little or nothing for spreading the purchase payments out over a standard term. Early repayment is not penalized as the aim is to facilitate the purchase and spread payment by the consumer over multiple pay cycles.

This report analyzes the fast-growing BNPL market. It examines key players and their offerings; analyzes which trends and drivers underpin the growth of the sector; and examines the user base of BNPL firms to draw out insights regarding the market's potential.

  • While BNPL usage is concentrated among online shoppers, a key growth area has been in-store purchases. But as in-store purchases need to be made via a POS or mobile POS terminal, the spread of these terminals is crucial.
  • The business model for BNPL does not allow for widespread defaults or lengthy credit terms in most instances. The main driver of defaults is unemployment. So long as this remains low, the prospects for BNPL services are bright.
  • Age has been a major determinant of BNPL use, and the increased prominence of millennials in the economy means BNPL use should accelerate.
Reasons to buy
  • Benchmark yourself against the rest of the market.
  • Ensure you remain competitive as new innovations and business models begin to emerge.
  • Learn about the key trends these digital players are targeting.
  • Understand the BNPL value chain, and the value it brings merchants and consumers.
Note: Product cover images may vary from those shown


  • Affirm
  • American Express
  • Blispay
  • Citibank
  • hoolah
  • Mastercard
  • MORE
  • Players
  • Trends
  • Technology trends
  • Macroeconomic trends
  • Demographic trends
  • Regulatory trends
  • Industry analysis
  • Market size and growth forecasts
  • The Nordics and Australasia are the most mature BNPL markets
  • Growth over the next three years will be robust in all markets barring the Middle East and Africa
  • Funding of BNPL by consumers will see little disruption to banks and card schemes
  • Consumer use cases
  • Convenience
  • Deferred payment without fees
  • Purchase protection
  • Fraud mitigation
  • Increased purchasing power
  • Merchant use cases
  • Increased checkout basket size
  • Improved customer conversion/reduced checkout abandonment
  • Wider client base
  • Immediate access to funds
  • Fraud and default risk
  • Value chain
  • Trends
  • Consolation among BNPL players will accelerate
  • Network effects mean not all third-party BNPL providers will be viable
  • Pressure from banks and retailers will limit the expansion of third-party BNPL
  • Most consolidation in the short term will be M&A-related, but some providers will go bust
  • Global economic downturn will test the BNPL model
  • How consumers treat BNPL when their finances are pressured remains to be seen
  • The possibility of recession has grown in key BNPL markets such as Australia, the US, the UK, and Germany
  • Fraud detection and deterrence will be a crucial improvement
  • Traditional providers of retail credit will include features of BNPL
  • Third-party BNPL startups are sparking innovation from incumbents
  • BNPL means the death of large amounts of credit net interest margin
  • Events, services, and healthcare will grow as a BNPL market
  • The potential market for goods and services to be financed by BNPL is vast
  • Out-of-pocket healthcare expenses are a big opportunity in all markets
  • Invoice BNPL will grow as more SMEs adopt the service
  • Most BNPL is focused on B2C, but B2B purchases are also ripe for more flexible payments
  • Lending to business has been more robust and should provide ample opportunity for expansion
  • Companies section
  • Competitive analysis
  • Mergers and acquisitions
  • Companies
  • Supplementary data
  • The 2019 Banking and Payments Survey
  • Secondary sources
  • Further reading
  • Appendix: Our thematic research methodology
Note: Product cover images may vary from those shown
  • Afterpay
  • Affirm
  • American Express
  • Ant Financial
  • Bread
  • Blispay
  • Citibank
  • Divido
  • Klarna
  • hoolah
  • Mastercard
  • PayPal
  • Visa
  • Zip
Note: Product cover images may vary from those shown