Netherlands Canned food Market - Forecasts from 2022 to 2027

The Netherlands canned food market was valued at US$1,782.133 million in 2020. Canning is a method of preserving food for a longer time by using air-tight containers. The canning process varies by product but usually, it involves three steps - processing, sealing, and heating the cans to kill harmful bacteria and prevent spoilage. Commonly used canned foods include fruits, vegetables, beans, soups, meats, and seafood. The major advantage of canned food is that it is affordable, convenient to carry, and has a longer shelf life. In recent times canned food consumption is increasing among people particularly working people as canned food requires less time to prepare, provides a nutrient-based diet, and has long storage potential.

An increase in sustainable and organic production and consumption is expected to boost the market for Netherland's canned food market.

The Netherlands is a highly sustainable country in terms of production as most of its supplies come from the agriculture sector. Additionally, favorable climatic conditions and a stable financial sector due to a productive labor force and high-quality infrastructure is propelling the growth of the canned food market in the country. Canned food containing protein concentrates, essential oils, low salt, low saturated fats, and plant-based products have witnessed an increase in demand. Two consumer groups buy organic canned products in the country. The first and smaller group is the old buyers of organic foods that purchase directly from organic farmers and organic companies. The second and larger group is the affluent consumers and millennials who are shifting towards healthier lifestyles and high-quality products purchasing from supermarkets and online markets. Likewise, the demand for canned beans, canned fruits, and canned vegetables is increasing in the country.

Furthermore, the Dutch government’s initiatives to boost a healthy and balanced diet in the mid of 2020 such as mandating Nutri-score labeling by food producers, supermarkets, and hypermarkets are increasing the demand for canned organic food in the Netherlands as people are now more sure about these products. Moreover, food companies in the country prefer to purchase food ingredients from specialized traders or local suppliers rather than depending on overseas.

However, the increasing cost of organic materials and the increase in innovation by neighboring states can hinder the growth of the canned food market in the Netherlands.

Market Developments: and Product Offerings

• Dutch Company Seasogood launched the first plant-based canned tuna in the Netherlands in May 2021. The product is rich in omega-3 fatty acids and is available in original, olive oil, lemon, and black pepper flavors.
• Plant-based canned tuna - by Seasogood. The product is fish free and plant-based which is rich in omega-3 fatty acids and is available in flavours of olive oil, lemon, and black pepper. The product is ideal to eat with pizza and can be used with bruschetta.
• Ragout Mushroom - by UNOX. The product contains water, 20% mushrooms, wheat flour, rapeseed oil, modified maize starch, skimmed milk, powder, salt, and low sugar.

COVID-19 Insights

COVID-19 had a significant impact on the Netherland canned food Market. The food industry in the Netherlands was significantly impacted by the pandemic as the closure of major physical shops, outlets, and food companies made it inaccessible for consumers to fulfill their consumption. However, this was offset by food retailers, producers, and hypermarkets selling food products on online platforms. In addition to that, the region witnessed a growing demand for plant-based (vegan) canned food such as canned plant-based tuna, canned plant-based meat, and canned organic beans due to shifting towards healthier lifestyles and a balanced diet. Local food producers and retailers increased in the region as a result of increasing demand for naturally grown, labeled products and long shelf life product consumption.

Market Segmentation:

By Type

• Organic
• Inorganic

By Product Type

• Canned Meat
• Canned Fish/Seafood
• Canned Fruits and Vegetables
• Canned Beans and Legumes
• Others

By Distribution Channel

• Supermarket/Hypermarket
• Convenience Stores
• Online
• Others